Insider, Inc.’s Post

After months in the making, I'm excited to share a first-of-its-kind interactive video we just launched with Business Insider: An Advertising Tail. From the beginning we set out to do something a little different (and to have some fun with it!). Taking the perspective of an (adorable) dog, Tucker and his owner, the video is a choose-your-own-adventure that highlights some of the many Amazon Ads properties consumers engage with throughout their day. The team thought through every detail from the dog DJ on Twitch to the adorable on box ads. A project like this requires months of work and input from MANY stakeholders, and it couldn't have been done without Deirdre Emery leading the way with Deirdre Buckingham. Thanks to the amazing Insider, Inc. Studios team for bringing our vision to life and to many people across our team, but especially Robert Norman, Marcellus Neel, Rachel Lauritzen Shelton, and Carly Zipp Garbis. Check it out: