Determining the right sized investment to spend on each individual customer has always been a challenge, until now. Anthony Chong, IKASI CEO, recently sat down with the editors at The Wise Marketer to talk about these challenges and how AI is about to transform the loyalty and rewards industry. #hyperpersonalization #loyaltyrewards #databasemarketing https://lnkd.in/gavKz8kP
IKASI
Software Development
San Francisco, California 439 followers
Drive higher product usage, maximize profits, and autonomously quantify ROI.
About us
IKASI’s patented, causal AI technology helps enterprises increase profits within days, continuously improving accuracy and P&L. IKASI maximizes customer lifetime value through increased engagement and optimized product offers without compromising data security, privacy, or integrity.
- Website
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http://ikasi.ai/
External link for IKASI
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Machine Learning, AI, Analytics, Data Science, Marketing, Retention, Upsell, Individual Based Marketing, B2B, SaaS, Subscription, Loyalty, Predictive Analytics, Database Marketing, Churn, Revenue, Gaming, Retail, Financial Services, Telco, and Travel/Hospitality
Locations
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Primary
Get directions
2 Doric Alley
San Francisco, California 94133, US
Employees at IKASI
Updates
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Read how #telecoms can leverage #causalAI for unprecedented decision-making that results in a significant increase in profits and PnL - by Mridula Rahmsdorf, CRO at IKASI. https://lnkd.in/gA2D4WY5
Optimizing Networks: Causal AI’s Current and Future Role in Global Telecoms
thefastmode.com
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Read Customerland's article based on our CRO, Mridula Rahmsdorf's predictions causal AI will make in 2025. https://lnkd.in/etV8S6nf
2025: The Year Causal AI Revolutionizes Decision-Making
customerland.net
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Great article on causal AI from our CRO, Mridula Rahmsdorf. Thank you, Bob Thompson and CustomerThink.
Founder/CEO, CustomerThink | IT Strategy Consultant for Non-Profits | Author, Hooked on Customers
CustomerThink Editor's Pick by Mridula Rahmsdorf A lesser known but powerful iteration of AI — causal AI — remedies many of traditional AI’s core shortcomings. Causal AI doesn’t simply identify relationships, it understands the nature of those relationships. It can identify the “why?” at the center of strong correlations – or “what causes what” – with a degree of accuracy that no form of AI has been able to manage previously.
The Power of Causal AI: How a Deeper Understanding of Causality Can Produce Higher Customer Retention in 2025
https://customerthink.com
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When consumers are presented with cash-back discounts or #loyalty benefits, their interest in pay by bank as a payment method surges by 72%. This number increases to 81%, including initially resistant ones who are informed about potential rewards. Read PYMNTS and Trustly's Intelligence Report, "What Consumers Need for Bay by Bank to Catch On." (Note: name and email required to access the full report) https://lnkd.in/gcjJ6Rkp
What Consumers Need for Pay by Bank to Catch On
https://www.pymnts.com
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Yaamava' Resort & Casino at San Manuel, love your branding at Los Angeles Dodgers stadium for the #worldseries. What an epic ending! Happy celebrations as you gear up for game two.
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"Holiday season consumer spending is expected to grow between 2.5% - 3.5%, totaling between $980 billion and $990 billion despite shorter shopping season. eCommerce is expected to grow between 8%-9%, totaling $295 billion to $300 billion." - predicts the National Retail Federation sales forecast released October 15, 2024. What is driving your revenue growth? We can help retailers make an immediate, material impact on PnL in time for the holidays. Contact us to find out more. #blackfriday #holidayshopping #causalAI #buildrevenue
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Smart move by Rent The Runway. Targeting #GenZ with a college ambassador program, university tour, and a cost-friendly subscription tier will allow students to stay in fashion as they enter their careers while promoting sustainability and waste reduction. "Gen Z spending power is expected to reach $12 trillion globally by 2030." - per NielsenIQ https://lnkd.in/gUthPfQC
College tours & curated merch: How Rent the Runway is hoping to capture the Gen Z market
https://www.modernretail.co