Hannon Hill

Happy New Year! The 2025 Cascade User Conference is fast approaching, and our workshops are the perfect opportunity to enhance your Cascade CMS web development and content management skills. Whether you’re just getting started or diving into advanced Velocity coding, these full-day workshops will equip you with the expertise to elevate your institution’s digital presence. Meet your workshop speakers and learn more: https://lnkd.in/eFi8dpUi P.S. These workshops tend to sell out every year, so be sure to secure your spot early!

🎉 Celebrating 19 Years with Artur Tomusiak! 🎉 This December, we honored Artur, Senior Software Engineer, for his 19 years of dedication and outstanding contributions to Hannon Hill! From his early days working in our Tower Place office in Buckhead, surrounded by the excitement of startup life, to becoming a driving force behind Cascade CMS. His expertise and passion for programming have been instrumental in making Cascade CMS one of the leading content management systems for higher education. Artur wears many hats, from coding and conducting code reviews to assisting with site reliability and support. Yet, his favorite part of working at Hannon Hill is his colleagues and the community we serve. Artur, thank you for 19 years of innovation, dedication, and leadership. We are so proud to have you on the Hannon Hill team and can't wait to see what the future holds! #WorkAnniversary #HannonHillTeam #19YearsStrong

As we step into 2025, the team at Hannon Hill reflects on the year that has passed and the exciting opportunities ahead. We look forward to continuing our work alongside clients and partners, driving progress and embracing new challenges. Wishing you a successful and prosperous New Year. #NewYear2025 #CascadeCMS

The wait is over! The 2025 Cascade User Conference schedule is officially here. Give it a look: https://lnkd.in/ebm-jmVZ 👀 #highereducation #web #marketing #CUC25

As we reflect on 2024, we want to extend our heartfelt gratitude to our clients, partners, and our incredible team. Your trust, collaboration, and hard work have fueled innovation and success this year. Wishing you a joyful holiday season and looking forward to reaching new milestones together in 2025! 🌟 #HappyHolidays #ThankYou #CascadeCMS

As 2024 winds down, we’re reflecting on the incredible insights, strategies, and connections made at this year’s higher education marketing conferences. Looking ahead to 2025, we’ve curated a list of 15 can’t-miss conferences for higher-ed marketers, web professionals, and communicators. Here’s where you’ll want to be in 2025: 1) Cascade CMS User Conference | February 18-20 | Online 2) Carnegie Conference | January 15-16 | Lake Buena Vista, FL 3) NCMPR25 National Conference | March 26-28 | New Orleans, LA 4) Ellucian Live | April 6-9 | Orlando, FL 5) CASE Annual Conference on Marketing and Branding | June 4-6 | Los Angeles, CA 6) 2025 Engage Summit | June 24-25 | Charlotte, NC 7) #PSEWEB 2025 | Dates TBD | Location TBD 8) eduWeb Summit | July 15-17 | Portland, ME 9) National Small College Enrollment Conference | July 28-30 | Charlotte, NC 10) Digital Collegium Annual Conference | September 28 - October 1 | Grand Rapids, MI & Online 11) ContentEd Conference | October (Dates TBD) | Location TBD 12) EDUCAUSE Annual Conference | October 27-30 | Nashville, TN & Online 13) Content Marketing World | September 15-17 | San Diego, CA 14) AMA Symposium for the Marketing of Higher Education | November 9-12 | National Harbor, MD 15) UPCEA MEMS25 | December (Dates TBD) | Location TBD Bonus) The Higher Ed Marketer AI Summit 2025 For more details on each conference, check out our latest blog post: https://lnkd.in/esQ6VAnE Which conference are you most excited to attend in 2025? Let us know in the comments! 👇 #marketing #web #highereducation National Council for Marketing & Public Relations Element451 Content Marketing Institute American Marketing Association

Enrollment demographics within higher education have already begun to shift. Soon, enrollment of traditional students will dramatically drop. But there’s hope. Higher education institutions must shift their focus to non-traditional demographics of students. These students may be adult learners, working professionals, or first-generation college students. Inviting them into your institution’s community can have many benefits, other than simply increasing enrollment: ↗ Richer Classroom Experiences Non-traditional students come from different backgrounds and bring varied life and work experiences into the classroom, enhancing discussions and group projects. ↗ Increased Flexibility and Innovation Speaking to the diverse needs of non-traditional students drives institutions to offer more flexible scheduling, online programs, and innovative course delivery methods. ↗ Strengthened Corporate Ties Engaging with local adult learners, working professionals, and other non-traditional students fortifies an institution's bond with local corporations. ↗ Improved Alumni Networks Many non-traditional students are already established in their careers, so these students will quickly turn into influential alumni. Yes, non-traditional students will provide financial stability for institutions facing The Cliff. But they will also improve the learning environment for all students, and enrich the academic culture of your institution. To learn more about “Navigating the Demographic Enrollment Cliff,” download our free guide: https://lnkd.in/eHsTJaVC #Marketing #HigherEducation #EnrollmentCliff #CascadeCMS

🎓 The future of higher education enrollment is changing. Traditional-aged student numbers are declining. However, a third of today's college students are adult learners, representing a vital opportunity for institutional growth. Our latest blog article reveals strategies for engaging non-traditional students, including: ▪️ Identifying roadblocks to success ▪️ How to craft messaging that resonates with working professionals ▪️ Ways to leverage personalization technology for better engagement ▪️ Quick wins you can implement immediately ▪️ Success metrics that matter for adult learner marketing Over 36 million adults under 65 have some college experience but no credentials. Learn how to reach them effectively. Read the article to discover how leading institutions successfully navigate the enrollment cliff by optimizing their adult learner marketing strategies. 👉 https://lnkd.in/ewNBee28 #HigherEducation #Marketing #EnrollmentMarketing #AdultLearners

The Demographic Enrollment Cliff is coming. Traditional-aged student enrollment will take a sharp decline, and institutions must shift their enrollment strategy. One way for institutions to survive this steep enrollment decline is to embrace non-traditional students. Traditionally, higher education institutions have prioritized attracting a traditional demographic of young adults between the ages of 18 and 25. Now, institutions should shift their focus to different types of students: ✔️Adult Learners Those 25 years or older, who come back to education after an extended break. They often juggle family or job responsibilities while pursuing education. ✔️Part-time Students These students take six or fewer credit hours a semester and also juggle work, family, and financial obligations. ✔️Online Learners Those students who primarily or exclusively engage in coursework through digital platforms and will benefit from flexibility in scheduling and location. ✔️Military-connected Students Those with current or prior armed service experience, often older than typical students, who are returning to or entering higher education for the first time. ✔️Returning Students Individuals who have previously attended college but left without obtaining a degree, and then return later to complete their education or pursue a different academic path. ✔️First-Generation Minority Students The first in their families to attend college, this is a pivotal demographic that requires tailored support. ✔️Working Professionals Employed individuals seeking further education to advance, change careers or acquire new skills. We put together an essential guide to “Navigating the Enrollment Cliff,” to help your institution shift their strategy to these new groups of students. Download it here: https://lnkd.in/eDKdZR99 #HigherEducation #marketing #CascadeCMS #Enrollment #College #University

Preparing for the Demographic Enrollment Cliff The anticipated Demographic Enrollment Cliff presents a significant challenge for higher education institutions, with the number of college-bound high school graduates expected to decline significantly in the coming years. At Hannon Hill, we understand that addressing this challenge is a top priority for marketing leaders in higher education. While there is no single solution to mitigating its impact, higher ed institutions must broaden their enrollment marketing strategies. One such strategy involves focusing on non-traditional students, which can be adult and lifelong learners, returning students, career changers, military or veteran students, and international students, to name but a few. Our latest white paper, “Navigating the Enrollment Cliff,” explores this aspect in depth, offering actionable insights and techniques, including: → Understanding the challenge → Identifying and engaging with new student demographics → Enhancing your marketing strategies to include non-traditional students While recruiting non-traditional students is just one piece of the puzzle, it is an important step toward diversifying and strengthening your institution’s enrollment strategy. Click on the link in the comments to download our white paper and explore these practical strategies. When it comes to The Cliff, we want to help your institution not only survive… but thrive.