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goop
Personal Care Product Manufacturing
Santa Monica, California 199,959 followers
A modern lifestyle and wellness brand.
About us
goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.
- Website
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https://goop.com/
External link for goop
- Industry
- Personal Care Product Manufacturing
- Company size
- 201-500 employees
- Headquarters
- Santa Monica, California
- Type
- Privately Held
- Founded
- 2008
- Specialties
- lifestyle, online media, fashion, wellness, travel, recipes, digital, culture, food, e-commerce, shopping, beauty, editorial, apparel, luxury goods, clean beauty, retail, skincare, and color skincare
Locations
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Primary
Get directions
Santa Monica, California 90403, US
Employees at goop
Updates
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We're thrilled to have had Sustain LA, a certified woman-owned small business and social enterprise, host a holiday pop-up shop at goop HQ. Featuring their thoughtful curation of products left us truly impressed. Sustain LA seamlessly blends sustainable practices with the highest quality materials, offering an integrated approach to zero-waste living and shopping. A huge thank you to them for making this an amazing kick off to holiday season shopping! 🌿
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Huge thanks to Saint Spritz for bringing the perfect happy hour vibes to goop HQ with their premium, wine-based spritzes. Even more special? Saint Spritz was introduced to us by a former goop staffer Jordan Cunningham —we love seeing goop alumni thrive and bring their ventures back full circle. Cheers to good drinks and great connections! ✨
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A heartfelt thank you to Best Friends Animal Society LA for the incredible work you do - and for bringing some extra joy to our LA office with a much-needed puppy break! Supporting your mission was an honor, and the sweet cuddles made it all the more special. 💓
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