Embarc

Our POTlitico campaign was recognized by ADWEEK and Ad Age! Seeing our cheeky campaign featured alongside giants like Target and Mercedes proves that creativity and authenticity make an impact. It also shows that you don’t need massive budgets and teams to create meaningful work. With a bit of humor and creativity, we aimed to connect with people both inside and outside the industry. And hey, it's a win anytime cannabis is featured in mainstream, reputable publications — here’s to more of it! https://lnkd.in/gYVM_vUV #marketing #cannabismarketing #cannabis #creative #branding

🌿 Retail Excellence in Fresno: Embarc Shaw Avenue 🌿 Transforming a 7/11 into a top-tier cannabis dispensary is no small feat, but Embarc Shaw Avenue has done just that—bringing a premium, personalized experience to Fresno’s cannabis enthusiasts. What sets this location apart? ✅ Top-shelf Beard Bros Pharms products ✅ A loyalty rewards program designed with customers in mind ✅ Stellar service from a team that truly cares Want to know how Embarc is reshaping the retail cannabis experience in Fresno? Read the full spotlight now. #CannabisRetail #CustomerExperience #BeardBrosMedia #CannabisInnovation

We're #hiring a new General Manager in Riverside, California. Apply today or share this post with your network.

Our Devil's Lettuce t-shirt is featured in in the Los Angeles Times Holiday Gift Guide under the "18 tiny stocking stuffers that have big California energy" list. 🤘 We love seeing cannabis brands included in non-cannabis gift guides—it’s a clear sign that cannabis culture is finding its place in the mainstream. Link in comments. #cannabis #cannabismarketing #branding #giftguides

Happy Green (Wednes)Day! A big thank you to the entire Embarc team and all of our brand partners for all you do. 🤘

Embarc's 16th location is now open! Next up? #17 and #18 in Riverside. #cannabis #cannabisretail #retail https://lnkd.in/gEY4EAJs

This weekend we officially opened Embarc’s 16th store in San Bruno! We’re honored to bring legal cannabis to the good people of San Bruno and beyond. This was our 6th opening of 2024, and my first with a baby on my arm. Emery was thrilled to attend her first ribbon cutting ceremony. 🥹 Being there with my daughter, husband, close friends and teammates, reminded me that we're still very much a family business. We’ve always been like that. The sprint to open our first store in Lake Tahoe in 2020 set the tone. We had one of those ‘bonding-through-shared-terror’ moments. Terri, Dustin and I relocated and everyone pulled all-nighters—during COVID—to open on schedule. And while subsequent openings got *a little* easier, the feeling that Embarc is a family only deepened. A lot has changed in the 4 years since our first store… The industry is markedly less rosy. Many good people have thrown in the towel. And more stores are closing than opening. I’m grateful every day that Embarc is the exception rather than the rule. I think our tightness as a team and our singular focus on reducing stigma by expanding access are what keep us moving forward. On openings I feel especially fortunate to have this group of people around me. So many of the people who have been here from Day 1, plus a bunch of insanely talented people who've joined us since. There are many openings to come in 2025, but for now I'm grateful for all the work everyone has done to get us here this year.

Tomorrow, November 15, we open our 16th location and the first dispensary in San Bruno! We're hosting a two day grand opening event this Saturday and Sunday with local food, music, and our brand partners on-site to meet the community and show San Bruno what we're all about. Our newest location is just 5 minutes from SFO! Now we can be your first stop in town or last stop out. Happy sweet sixteen to the entire Embarc crew. 🥳 Swing by if you're in the area! #cannabis #grandopening #cannabisretail

Who’s going to Benzinga?

There are 4 states with weed on the ballot today, and voters could expand legal recreational sales to fully half the country or more (all eyes are on Florida with its potential $6B green rush). Even if this weren't a nail-biter presidential race and "an inflection point" for the cannabis industry, weed companies would still be highly attuned to #Election2024. They increasingly use mainstream events as springboards for brand marketing (popular positioning of their products as anxiety-fighters also comes in especially handy right now). To wit, Embarc dispensary chain has launched POTLITICO, an Onion-inspired website that aims to diffuse some of the tension of this divisive national contest (plus in-store deals on LTO prerolls, show your "I Voted" sticker!) And a Colorado premium brand called Cherry and agency Special U.S. have dropped a few stress-busting strains with a hail-to-the-keef style ad campaign (see what I did there). For more, read on: ADWEEK #marketingandadvertising #cannabismarketing Amy Ferguson Morgan Paxhia Poseidon Gallup Trulieve Anthony Coniglio NewLake Capital Partners, Inc.