Vector 👻

if you're going to ask for a demo this way, it's a yes :D Stumbled upon Vector 👻 and loved how well the website is put together—clean design, playful elements, and that little ghost pop-up is chef’s kiss. Haven’t tried the tool yet, but curious to hear feedback if anyone has. That’s it—not haunting your feed with generic ‘thought leadership’ - the usual ‘top five learnings’ blah blah blah. Just sharing a cool find. Boo-yah! 👻!

Want to find people in market for your solution before they begin a sales cycle? Vector 👻 makes this possible. Here's the flow. I built a list of key words for one of my clients. This client sells commission calculation and sales compensation management software to help reps and management identify deep sales analytics and pay people in a timely and accurate manner. The flow in Vector 👻 itself relies on a few things: - People searching for specific key terms - Matching job titles - Matching company size Then it is pushed to Clay where the following happens: 1. Data is extracted from the webhook 2. Company names are normalized 3. Run an AI agent to determine whether or not companies would be a good fit for my client. If YES, move to the next step 4. find emails with LeadMagic, which is phenomenal. Waterfall anything that wasn't found with Findymail and Prospeo.io and validate (again) with BounceBan (Verify risky emails without sending messages) 5. Identify the MX records for each inbox that we'll be sending to with LeadMagic and simplify the outputs 6. Identify and validate phone numbers with Wiza 7. Push all of the relevant properties and create specific contact lists for the client into HubSpot 8. Add leads to 3 duplicate campaigns in Smartlead based on MX records for constant deliverability testing The bonus here is that I'm sharing the very bold copy that we're testing in this case. Don't be afraid to trust your gut (and the data) and take swings 🏌♂️

What happens when you get hold of 𝐰𝐚𝐫𝐦 𝐢𝐧𝐭𝐞𝐧𝐭 𝐝𝐚𝐭𝐚—are you just handing it off to Sales? Data alone doesn’t close deals—𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 do. Identifying potential customers requires more than just data points; it demands precision, relevance, and perfect timing. That’s where Vector 👻 and Tapistro step in. Together, they redefine Go-To-Market (#GTM) strategies by: - Turning raw data into enriched, actionable insights. - Enabling seamless orchestration across sales and marketing channels. - Empowering teams to focus on what matters most—high-intent prospects. It’s time to move beyond static lists and disjointed tools. Your next big win could be just one orchestrated campaign away. 👉 Read more! https://lnkd.in/gWBgRfCd #b2bmarketing #intentdata #gtmstrategy

🚀 Nurturing prospects with intent + Apollo + AI What if you could know exactly which prospects are already showing signs they’re in the market for your solution? That’s the power of third-party intent data from Vector 👻 — and when combined with Apollo.io and a sprinkle of AI magic, it’s a game-changer for sequencing and nurturing. In this video, I break down: 🔎 How to use Vector.co’s intent signals to identify high-interest accounts. 💡 A step-by-step on building targeted sequences in Apollo to keep your messaging relevant and timely. 🤖 How to incorporate AI-powered personalization to craft emails that resonate — without losing speed or scalability. By aligning data, tools, and AI, you can accelerate your pipeline and nurture smarter, not harder. 💬 Curious how this fits into your strategy? Let me know in the comments! Or DM me if you want to learn more about the playbook in the demo. #SalesOperations #RevOps

Marketing success hinges on the perfect timing of all factors needed to meet prospects' needs. It's a constant battle for attention, requiring creativity and innovation to boost brand awareness. Contact-based intent empowers marketing by putting more control in their hands. Compared to today's reactive experiments, this proactive approach opens far more use cases regarding brand impressions by targeting the eyes that matter most. Exciting developments ahead as Joshua Perk, myself, and the Vector team tackle marketing's most significant challenge. #Marketing #Creativity #Innovation #GTM

We just brought on tech that's going to change the outbound game. I always felt like intent data was marginally helpful. "Someone from Huge Company is searching for XYZ" is helpful, but it still lends itself to a cast-a-wide-net-approach, as opposed to spearfishing. This is intent data on a whole new level, down to the individual. We have hundreds of leads already after standing this up 2 weeks ago. And it's now a part of our Revenue Accelerator offerings, which I'm stoked about. Vector 👏👏👏 well done. https://www.vector.co/

🎉 New Launch - For #marketing and #sales using HubSpot 👇 * Field Mapping to push and pull contact intent into HS directly from Vector UI * Push to Sequences and Workflows * Daily leads added to Active Lists segmented by intent/competitor topics

I’m a big fan of Shark Tank 🦈 ! It’s always impressive to watch #founders communicate both where their business is now and their future vision in such a short amount of time. While B2B SaaS VC fundraising isn't the same, there are definitely some similarities. Joshua Perk and I have made our share of mistakes—some pretty embarrassing ones. But we’ve embraced the mantra, “Don’t Die,” pushing forward and staying focused on solving the right problem. We’re incredibly grateful to everyone who has invested in us and in our vision to redefine what intent truly means in the GTM space. Led by GoAhead Ventures and Y Combinator. Supported by TRAC.vc and Salil Deshpande @ Uncorrelated Ventures. But if that's not enough, the #creativity and #innovation we accomplish is inspired by the diverse investor talent on our team 🚀 Executive CxOs -Todd Barnett, Jim Kelliher, Pukar C. Hamal, Daniel Giovacchini Product - Matt Bilotti, Sung Ho C., Angela Castillo Llinas Sales - 📈 Anthony Zhang, Mitch Wettig, Derek R. Kelliher Big things ahead at Vector!!!

You can actually put your positioning statement in 3 places. The hero section The problem section Or a side section - if you can demonstrate it Here's some examples of landing pages that communicate their positioning (differentiators) correctly and clearly. Paage.io - Positions against long winded emails, and against the fact that you have no idea if prospects are reading or showing intent with what you sent. ColdEmailHackers - positions against SDRs, fixed salaries, what happens when they’re good/bad, takes away objections between their service Vector Positions against all the tools that provide person-level intent based only on website, or social engagement (restricted to only your audience) Reword.com Positions against GPT slappers and AI tools that don’t allow you to train the AI.

As a #founder, my focus is always on one thing: Growth—whether it’s growing Vellum’s product in the right direction for our customers, scaling the team, or driving revenue. When it comes to #marketing, figuring out the most creative and personalized strategy to connect with prospects always wins. We tried account-level intent and broad outreach, but the results were hit or miss. I’ve worked with Vector since we were both in the early days at Y Combinator, and Joshua Perk and Nick Masters have been great partners. Now, they’ve launched something huge: contact-level intent. Seeing who is in-market based on behavior off our website is a breakthrough and the next step in precision targeting. I’m excited to see how Vector scales from here. Congrats!!!