Gap

Today, we unveiled holiday styles made in the GapStudio, designed by Gap Inc.'s Creative Director Zac Posen and his dedicated design team in NYC. The GapStudio holiday drop, inspired by the brand’s most loved essentials celebrating versatile day-to-night style, is available now exclusively on gap.com.

Today, Gap was recognized in Fast Company’s fourth annual Brands That Matter list, honoring brands that profoundly resonate with individuals and communities through captivating branding and marketing efforts that have established relevance and impact on culture. Through global campaigns that showcase our product icons such as "Linen Moves" featuring Grammy Award-winning Afrobeats artist Tyla and "Get Loose" starring Grammy-nominated Australian pop singer Troye Sivan, read more about how we've connected to culture in new ways this year on Fast Company. https://lnkd.in/gnzpc3bJ

The Force is strong with this one. Today, we've unveiled our latest collection with The Walt Disney Company with a special limited-edition Star Wars™ capsule. Gap essentials, such as our Vintage Soft fleece, have been blended with iconic characters to make an elevated and edgy expression of the iconic films, a perfect gift for fans of all ages in time for the holidays. Learn more about the drop on WWD and check out the collection on Gap.com and in select stores. https://lnkd.in/eFe2tcti

Last week, we celebrated the reopening of our Gap Flatiron store in New York City to show off our newly renovated space, including updated shopping destinations dedicated to our icons - denim, khaki, and fleece - with rotating seasonal fixtures including CashSoft for all your holiday styling and gifting. You'll find nods to Gap’s original San Francisco store which opened in 1969 and sold “pants and discs,” but with special connections to the New York community through partnerships with LEGACY Records and Dashwood Books. Plus, exclusive and limited-edition merchandise featuring Gap’s original logo are already coveted pieces. Come experience the reimagined store at 156 5th Ave. Open every day from 10am-9pm.

Featured on WWD, our "Give Your Gift" holiday campaign spotlights a completely social media-native cast and invites all to come together during the holidays to showcase their originality. The campaign nods to our brand heritage and bridges pop culture nostalgia with today's rising talent — Hana Effron, Lamont Landers, Nyjah Music & Zyah Rhythm, Liamani, Aneesa Strings, Paige Fish, Amaria and Paw Paw Rod — as they sing an a capella rendition of Janet Jackson's iconic hit "Together Again" while wearing Gap's holiday essentials. Learn more about the cast and the campaign over on WWD: https://lnkd.in/e3dcUf-w

Our "Give Your Gift" campaign puts our best-selling CashSoft knitwear front and center, featuring talented music creators from social media to celebrate togetherness through music and style during the holiday season. With an all-new holiday collection, Gap is featuring essentials for the season, including luxe occasionwear and all-new fleece fabrications, making for endless style and gifting opportunities throughout the holidays. Check out the campaign spot down below. #giveyourgift

In the spirit of Halloween, we held a festive get-together at our New York office where team members came together for a morning of pumpkin painting. There were no tricks only treats — teams enjoyed festive snacks and refreshments, from apple cider and seasonal pastries. Check out some of the creations!

Last week, we launched our Extra Heavyweight Hoodie which reimagines our iconic hoodie silhouette, designed in partnership with content creator Julia Huynh. The Cut's Hanna Flanagan featured the hoodie in their recent roundup for "Best Hoodies" to shop for this season. See the full roundup down below. "Gap’s newest hoodie that launched earlier this month feels like a warm hug, thanks to the extra heavyweight fleece that’s nearly triple the weight of the brand’s standard fleece. After feeling the quality and weight of the fabric myself, I can’t believe this hoodie is under $100, because I know it’ll last for years. It’s warm and protective yet super breathable. The fit is oversize with drop shoulders and banded cuffs," said Hannah Flanagan, Cut Shop editor. https://lnkd.in/eM47DHvA

Introducing the official Hoodie that Hoodies. We tapped viral content creator Julia Huynh to help us reimagine Gap's iconic hoodie. Erika Everett joined Glossy to share more about the origins of Gap's first ever creator design partnership and how the brand is leading with a social-first mindset: Engaging with creators is “core to any winning marketing strategy,” Everett said, calling this collaboration unique due to its organic nature. Gap’s hoodies, which turn 30 next year, have increased in popularity over the last couple of years. In 2021, its logo hoodie, particularly in brown, became a Gen-Z fixation. “Fleece is a very important category for us. … It’s always nice to take one of those classic icons that the brand is known for and then put a twist on it. And I think that’s the beauty and the magic of this collaboration,” Everett said. Shop the Extra Heavyweight Oversized Hoodie now on Gap.com and in select Gap stores.

Our latest collaboration with CULT GAIA is now live, and we hosted several activations across a few of our stores to celebrate the new limited collection.    At our Times Square, 2 Folsom and LA Grove stores, Gap Inc. teams and LA-based Gap Cardholders were invited to an exclusive early access shopping experience, witnessing the new collaboration firsthand before the official release.    Cardholders were in for a treat as they had the opportunity to meet Cult Gaia founder and designer Jasmin Larian Hekmat and learn more about how the collection came to life.    Check out the Gap x Cult Gaia on gap.com and in select Gap stores!