G2

At G2, we believe in working hard 𝘢𝘯𝘥 taking the time to recharge. That’s why after 5 years, our employees get a 4-week sabbatical to do whatever fills their cup! This year, our team traveled the world 🌍, tackled home improvement projects 🏡, & reconnected with loved ones ❤️. Dive into their sabbatical stories at the link below!

Who’s got the superpower of making everything run like clockwork? Meet Nikki Morales, our December #EmployeeSpotlight! 👋 As a remote executive assistant, Nikki’s organizational skills are next-level & her positive vibes radiate through every email ✨. ⭐️ 𝗪𝗵𝘆 & 𝘄𝗵𝗲𝗻 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻 𝗚𝟮? January 2023 – My previous boss was an early investor at G2 and sat on the board (shoutout TK!), so I was familiar with G2 as a company and out in the market, so when the oppty opened up, I jumped! 😀 ⭐️ 𝗪𝗵𝗮𝘁 𝗮𝘀𝗽𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗿𝗼𝗹𝗲 𝗱𝗼 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝗺𝗼𝘀𝘁 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗶𝗻𝗴? No day is the same, and I get to work cross-functionally all the time. I’m a true Gemini, so monotony and doing the same thing day after day leave me bored, so I love that my days are filled with different tasks, projects, and people. ⭐️ 𝗛𝗼𝘄 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝗚𝟮’𝘀 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝗻 𝟯 𝘄𝗼𝗿𝗱𝘀? Transparent Flexible Collaborative ⭐️ 𝗪𝗵𝗮𝘁 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝗮𝘁 𝗚𝟮? Getting Godard, our CEO, to inbox zero 😂 ⭐️ 𝗪𝗵𝗮𝘁’𝘀 𝟭 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗮𝗱𝘃𝗶𝗰𝗲 𝘆𝗼𝘂 𝘄𝗼𝘂𝗹𝗱 𝗼𝗳𝗳𝗲𝗿 𝗼𝘁𝗵𝗲𝗿𝘀 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗰𝗮𝗿𝗲𝗲𝗿 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁? It is truly not all about what you know but about who you know and how you show up for others. Your skills and hard work are essential, but opportunities often come through relationships, so invest time in networking authentically.

Building a customer-centric marketing strategy takes focus, creativity, & impact-driven tactics. In her latest blog, Katlin Hess recaps her recent discussion with Leslie Barrett, Director of Customer Marketing at Tipalti and founder of CMA Soulmate, to unpack strategies that ✨every✨ customer marketer needs to know. Dive into the conversation at the link below!👇

‘Tis the season for G2’s Winter Reports! ☃️ Congrats to the most improved, rising stars, & pack-leaders featured including Google, ClickUp, Agora, Microsoft, monday.com, Sprout Social, Inc., Grammarly, & Dovetail!  🎉 Get the full breakdown from Palmer Houchins & the full list of movers & shakers at the link below. #G2Reports

❄️ Our Winter 2025 Reports are live! ❄️ Even across the 24,764 reports, only 4% of software & services earned a coveted Leader badge this season. Congrats to the G2 Leaders and vendors featured! Grab your hot chocolate ☕ and cozy up with the latest flurry of G2 insights: https://www.g2.com/reports

We’ve teamed up with Amazon Web Services (AWS) Marketplace to launch Buy with AWS on G2! 🚀 This new integration lets you: ➡️ Purchase software directly through G2 with your AWS account ➡️ Leverage AWS’s centralized billing & cost tools ➡️ Move from research to purchase faster than ever Learn more & get started at the link below!

As the software & SEO landscapes evolve, so do we. Our VP of SEO Ross Briggs is sharing the full breakdown of how we’ve navigated recent changes—like the rise of AI and Google algorithm updates—while remaining the most trusted resource for software buyers & sellers. Learn how we’re driving innovation to remain the #1 traffic leader globally among software review sites with an omnichannel strategy. Link below. 

👋 Say hello to the 5 new categories and 112 products & services our Market Research team brought to life in November! Here’s your quick rundown of what’s new on G2: 📌 AI Governance Tools: https://bit.ly/3ZBUqaN Shalaka Joshi 📌 Fatigue Risk Management Software: https://bit.ly/49FN3Ea Dominick Duda 📌 Wastewater Pipeline Inspection Software: https://bit.ly/3OXLAzr Neya Kumaresan 📌 Strategic Portfolio Management Software: https://bit.ly/3ZDObTU Gabriel Gheorghiu 📌 Procurement Orchestration Software: https://bit.ly/3VFZidR Nathan Calabrese, MBA

Congratulations to our first cohort of Climb @ G2 participants for completing our career development program for emerging leaders! 🏆 🎉   Over the past 6 months, these aspiring leaders have built foundational leadership skills - including a deep dive into conscious leadership, transitioning to people leadership, & learning how to build influence and impact at the organization (to name a few!). We look forward to seeing how they implement their new skills to reach their next PEAK! ⭐ Kalee Kapoor ⭐ Mark B. ⭐ Medha Sandill ⭐ Lisa Sahlani ⭐ Sara Frede - Gonzalez ⭐ Jamie Yates ⭐ Trisha Dewangan ⭐ Folake Olatoye-Ojo, PMP, CSM ⭐ Rachel Gianfredi ⭐ Owen Tannenbaum ⭐ Sarah Reks ⭐ Keerthi Rangan ⭐ Sam Childs ⭐ Piyush Kumar ⭐ nour M. ⭐ David Bicanic ⭐ Travis Buckley ⭐ Mohammed Partapuri

📊 Only 5% of your ideal customers are shopping right now & they're putting fewer vendors on their shortlists than ever before. Our new eBook shows you how to: 📌 Get on those shrinking shortlists 📌 Turn customer reviews into your edge 📌 Target the right prospects at the right time Download now to make customer voice your competitive advantage (link in comments!) #B2BSales #CustomerVoice