The Foresight Academy

The Foresight Academy

Research Services

A cross-industry platform – and one question: HOW DO WE WANT TO LIVE IN 10 YEARS?

About us

The Foresight Academy is a platform from and for companies of various industries. This research platform and network has been initiated by Audi / Audi Business Innovation GmbH and participating companies are adidas, Allianz, Audi, Deutsche Bank, Deutsche Telekom, E.ON, Ferrero, Infineon, Hornbach, McDonald's, Novartis, PepsiCo, Porsche, SAP, Sonova and Swiss Re. Our goal is to explore how customers want to live in ten years and to create shared visions of a desirable future everyday life. Therefore, the Foresight Academy encourages the exchange across industries and enables partners to gain reliable insights into what humans of tomorrow truly desire. Together we conduct international research, based on a sophisticated methodological basis. The range of qualitative and quantitative research components is particularly extensive: various partners from business and science are involved, the research is well-founded and conducted on an international level. Our methods do not only focus on central drivers of change and major shifts in demographics, infrastructure, science, culture or socio-economics but also pick up weaker signals that can only be detected by taking a closer look and by deep exchange with people and their everyday experiences and expectations. Thereby we gain insights concerning the core question: "How do we want to live in 10 years?”.

Website
https://www.foresightacademy.com/
Industry
Research Services
Company size
2-10 employees
Type
Public Company
Founded
2018

Employees at The Foresight Academy

Updates

  • ✨ Here’s to 2025: A Year to Connect, Create, and Shine Together What do we look for? What do we want?   More Lametta?   We want more focus, more energy, more impact, more wisdom, more music, more agency, more clarity. We want old friends and new ones. We want choices, and structure and health. And more than ever, we want balance: peace within ourselves and in the world.   We want voices heard and ideas shared — a space where democracy thrives and grows. We want collaboration across borders, working hand-in-hand to make a difference.   Here’s to 2025 — a year to connect, create, and shine together.   Happy Holidays 🎄✨ from the Foresight Academy   This text is based on the personal wishes and aspirations of the Foresight Academy members. #HappyHolidays #ForesightAcademy #2025Vision #Collaboration #Balance #FutureThinking

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  • Shocks & Chances: How Antifragility Shapes Future Solutions - Insights from LaFutura Munich Several minds from Foresight Academy partner brands joined La Futura - Global Trend Network’s Global Conference in Munich to dive into "Together we see all relevant futures". Under the motto “Shocks & Chances,” LaFutura brought together leading scientists, experts, and speakers to explore antifragility—turning disruption into strength. Highlights included Laura Engelhardt’s inspiring talk on #technology and #innovation, and collaborative insights on navigating uncertainty with resilience and opportunity. Join LaFutura today for vibrant discussions on topics like You Are What You Risk, Psychological Safety, State of Foresight, Future Skills, Robust Leadership, and more. A big thank you to the organizers, speakers, and partners for creating such a collaborative and forward-thinking atmosphere. Also thank you to Ströer SE & Co. KGaA and KPMG for hosting these two days of inspiring content and exchange. Let’s embrace challenges together and transform uncertainty into opportunities as we shape tomorrow! Great to see you there Anke J. Pätzold, Schlageter Beate, Laura Engelhardt, David Jonker, Rupert Hofmann, Robert Radloff Sebastian Baumann Antonis Sarlikiotis Nils Müller Thomas Prantl Prof. Dr. Heiko von der Gracht Torsten Rehder Jan Oliver Schwarz Prof. Dr. Laura Bechthold Tim Gotthardt Constanze Osei Anja Bourup Guy Katz🎗️Bernd Ebersberger Yaron Flint Christiane Wolff Alina Schukov Hendrik Freund and many more! #LaFutura #ForesightAcademy #Antifragility #FutureThinking

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  • AI: Massive productivity gains… and then what? Announcing ‘Envisioning AI-Driven Industries”, a collaborative study between the Foresight Academy and SAP. The study aims to create a vision for how AI will shape the future makeup of business and the future landscape of industries, beyond the expected efficiency and productivity gains. We’re asking questions like: • What new value propositions will companies offer?  • How will the nature of competition change? • How will organizational structures evolve? We’re working closely with the brands of the Foresight Academy and diverse experts across AI and business-related specialties to uncover unexpected insights and to paint a speculative picture of what’s possible. Because we know that, in one form or another, networks and collaborations will play an essential role in the AI-driven future. Special thanks to our amazing brand participants at AUDI AG, Allianz, Beiersdorf, BSH Home Appliances Group, E.ON, HORNBACH Baumarkt AG, Infineon Technologies, Lidl in Deutschland, Porsche AG, Siemens, Ströer SE & Co. KGaA, Swiss Re. Keep an eye out here for study-related insights, ‘aha’ moments, and peeks behind the curtain to come.

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  • 🌍 Designing Tomorrow: A 4-Minute Vision for Our Shared Future What if we reimagine the world from the ground up? We challenge ourselves to look beyond business as usual, exploring themes like personal AI, hybrid societies, decentralized systems, and the pursuit of meaningful lives. This film isn’t just about the future; it’s about the choices we make today to shape a better tomorrow. 🎥Take 4 minutes to watch and imagine what’s possible when we ask the right questions. And stay tuned for more content and insights from our ongoing foresight work. What is your call to action for a future worth building? #ForesightAcademy #AIandHumanity #FutureVision #HybridSocieties #Sustainability #CircularEconomy #PurposefulLiving

  • How Do We Want to Live in 10 Years? Discover the New Foresight Academy Website. The Foresight Academy unveils its updated website! 🌟We’re opening the conversation about desirable futures and sharing inspiring insights into our work. Key highlights include: 🎥 4-Minutes Summary Movie A condensed and powerful clip that brings to life our research and vision. Perfect for workshops, presentations, or as an inspiring introduction! ✍️Speculative Design See how we visualize future scenarios: specific enough to inspire, yet open to personal interpretation. 🌐 New Projects & Collaborations From the Open Foresight Hub with SAP to Foresight and Gaming with TH Ingolstadt – our projects provide unique perspectives on future thinking. 📂 New Press Section For journalists and enthusiasts: Access images, texts, and resources that bring our collaborative methods and speculative design approach to life. Our mission: Making foresight and positive futures more accessible. Together, we aim to drive foresight competencies and explore the question: "How do we want to live in 10 years?" 👉 Visit us here: [Link to the website in the first comment] A heartfelt thank you to our partner brands, to our incredible lead agency gravity GmbH, our IT partner TWOFOUR - digitale Agentur and our diverse research partners! We’re thrilled to continue shaping the future together! 🙌 #ForesightAcademy #PositiveFutures #SpeculativeDesign #FutureThinking #ThankYou

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  • Empowering the Future An inspirational panel with 3 inspiring women from 3 continents at the The Foresight Academy Kick-Off The Foresight Academy invited Sandra-Stella Triebl, Yvonne Apiyo Brändle- Amolo (She/Her), and Shivangi Walke to talk at our Kick-Off as they drive a future of empowered, community-driven leaders, setting a positive example for businesses, politics, and society as a whole. Sandra, Yvonne and Shivangi stand for the transformative power of leadership, empathy, and self-discovery across continents. They foster support systems, promote gender equality, intercultural understanding, and leadership for women. Their journeys underscore the importance of diverse voices in shaping a more inclusive world. These aspects came to life respectively to stage at our meeting at Swiss Re Centre for Global Dialogue by a vivid and emotional panel and discussion moderated by Judith Hufnagel, MD of gravity GmbH. Sandra-Stella is a German-Swiss entrepreneur and media innovator, who founded 𝘚𝘸𝘪𝘴𝘴 𝘓𝘢𝘥𝘪𝘦𝘴 𝘋𝘳𝘪𝘷𝘦 in 2007 as a pioneering business magazine aimed at empowering women and advancing female leadership. She fosters connections across industries and borders in the 𝘓𝘦𝘢𝘨𝘶𝘦 𝘰𝘧 𝘓𝘦𝘢𝘥𝘪𝘯𝘨 𝘓𝘢𝘥𝘪𝘦𝘴, an exclusive business network for female executives and entrepreneurs. Her initiatives, including the Female Innovation Forum, have become valuable platforms for mentoring and leadership styles, emphasizing collaboration, empathy, and adaptability. She envisions a future where leadership is increasingly shaped by diverse approaches prioritizing holistic success over profit alone. As an artist, activist and politician, Yvonne bridges generations and cultures. Through her NGO, "𝘎𝘭𝘰𝘣𝘢𝘭 𝘔𝘪𝘯𝘰𝘳𝘪𝘵𝘺 𝘗𝘢𝘳𝘭𝘪𝘢𝘮𝘦𝘯𝘵𝘢𝘳𝘪𝘢𝘯 𝘊𝘢𝘶𝘤𝘶𝘴" Yvonne fosters dialogue between minority youth leaders and parliamentarians. Her work centers on empowerment, identity, gender equality, and anti-racism. Her experiences highlight the power of cultural exchange, demonstrating how mentorship can empower youths to break boundaries and create meaningful change. Shivangi came from India to Zurich as a young graduate. With a unique corporate career journey and as the founder of a leadership consultancy and the award-winning nonprofit 𝘛𝘩𝘳𝘪𝘷𝘦 𝘸𝘪𝘵𝘩 𝘔𝘦𝘯𝘵𝘰𝘳𝘪𝘯𝘨, Shivangi fosters mentoring for women and has worked with personalities from over 40 countries. As the author of "Wanderwomen" she explores and celebrates immigrant women's journeys of personal and professional transformation, underscoring the resilience and adaptability of women, navigating new cultures while retaining their identities. Together, we discussed questions such as these: How do we challenge stereotypes and inspire people in their self-discovery? How do we drive a future where inclusivity and community support are at the core of leadership? How do you believe we can foster lasting change for the better? #Empowerment #PositiveFuture #Impact

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  • Future Visionaries Wanted: How the Trend Receiver Method Captures Tomorrow’s Shifts Today Complex, true-to-life future scenarios with depth do not just happen.  They are created by combining quantitative data, facts and projections with vision and empathy. The Trend Receiver method supports this multi-layered vision. Interviews with trend receivers are a core element, based on Kant’s concept of reflective judgment. Trend Receivers are individuals who have visionary competence and a distinct ability to perceive changes. They connect a user perspective with their power of projection and great imagination to envision a desirable future in daily life. Like this, The Foresight Academy picks up weak signals. Weak signals tend to be dismissed because they appear anomalous, strange or bizarre at first glance. They are often at odds with the dominant expectations about the future and the beliefs that determine how we find meaning. Starting the Foresight Academy in 2017, 180 Trend Receiver interviews give us insight into more than 500 hours of expert conversation. Some quotes in our last research were: „Life and media are undergoing a profound co-evolution. The boundaries between online and offline will continue to blur, as they converge and operate in sync.” Yvonne Apiyo Brändle- Amolo (She/Her), Kenya “Companies are at least as powerful as governments in making change.”  Martin Thörnkvist, Sweden “Innovation should increase human capacities and not just convenience.” Yuri Choi, South Korea The Trend Receiver Method is based on research by Rupert Hofmann and other authors in the area of customer foresight research. Trend Receivers are identified by tailored search profiles, depending on the given research topics and context. In most cases this approach plays together with other methods in iterative processes. The method has been discussed in numerous publications and scientific papers such as by Vicky Arndt, Volker Bilgram, Prof. Dr. Eric Eller, Johann Füller, Alexander Hahn, Judith Hufnagel, Jan Lüken, Andreas Meinheit, Nicola Poletti (publication under Nicola Schweitzer), René Rohrbeck and Jan Oliver Schwarz. More information is also available on Wikipedia and the Foresight Academy website - links in the comments below. We look forward to the new round of interviews in 2025. Who are important Trend Receivers for you? #Foresight #TrendReceiver #WeakSignals #Innovation #PositiveFutures

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  • Our next round of cross-industry collaboration & foresight has started!   During the first Kick-Off Academy for the new study, all partners jointly addressed the most urgent questions of our time. The #collaborative mindset opening the bubble and stretching perspectives to avoid being prisoners of the present. The target of this collaborative #foresight: Propel inspiration, synergies and positive impact to create polychange and antifragility.   The foresight question "How do we want to live in 10 years?" combines future research with the exploration of values and #desires, creating #visions of a desirable everyday life. These #positive #narratives are a powerful tool to create positive impact for the future.   What is the "Academy" in the Academy? Unbiased learning and #“aha” moments that are cultivating curiosity, challenge and kindness:   💡It was a particular pleasure to listen to the talk from our highly appreciated long-time companion! Dr. Rebecca Swift, Getty Images, gave deep insight and vision through the “Power of Pictures” about the sense of change in our visual everyday life.   ❤️Partners: Our non-profit platform brings together renowned, internationally active companies from various industries. Thank you for the openness, impulses, knowledge and questions: Allianz, Audi, Beiersdorf, BSH, E.ON, Ferrero, Hornbach, Lidl, Porsche, SAP, Siemens, Ströer, Swiss Re and more.   🎯Gravity: The overarching lead agency brings on point inspiration, future-readyness and design. Thank you for your top-class input!   Our cross-industry platform encourages unbiased exchange beyond boundaries. It maintains European values while exploring the world and opportunities beyond Europe. Over 1 million employees worldwide are reached, and parts of the results are published.   Let's create impact together, make the Foresight Academy results visible and positively change the world.   Thank you to our amazing hosts Evangelos Avramakis and Sebastiaan Nobs and the Swiss Re Centre for Global Dialogue.   Thank you All: Rupert Hofmann, Folker Michaelsen, Marius Kohlhepp, Kiki Hägele, Andreas Meinheit , @Tommy Wetzel Audi, Dr. Anja Knott, Volker Kallmayer, Dr. Rahim Malekshahi, Christian Beck, Michael Stautz, David Rings, Ann-Kathrin Metz, Carmen Fischer-Seeger, Katja Kleebach, Dr. Rebecca Swift, Vicky Arndt, Judith Hufnagel, Cary Siress, Katharina Reinhold, Jasmin Mathaess, Katja Sottmeier, Andreas Schobert, Anna Krall, Jakob Denjakin, Daria Konopka, Martin Einhorn, @Katharina Wilzek-Kumar, Dominik Heinz, David Jonker, Christian Homma, Laura Engelhardt, Anke J. Pätzold, Anne Kim, Sebastiaan Nobs, Evangelos Avramakis   See you again soon!   #ForesightAcademy #Foresight #TrendReceiver #Innovation #PositiveFutures

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  • The Foresight Academy reposted this

    View profile for Volker Kallmayer, graphic

    Exploring digital and health business models at Beiersdorf. Bringing the Beiersdorf Connect '25 innovation conference to life.

    This was intense! I’ve spent three days thinking about the future with a fascinating crowd of foresight professionals from various industries: car manufacturers, insurance, retail, machinery, and consumer brands. So many perspectives came together, orchestrated by the The Foresight Academy and gravity GmbH. My key takeaways: ▶ Across all these industries, the same few factors are believed to shape the world 10 years from now. 🍺 Some industries critically depend on certain crops, and the impact of climate change on them is not yet fully understood. ▶ It’s not just about what we believe the world may look like in 10 years. We have a say in what’s happening, so we should also think about what we want it to be like. ✨ I’m now an official Dr. Rebecca Swift fan - her presentation on how the world looks through the lenses of Getty Images (Photographers) Inc was truly inspiring! A big thank you to Sebastiaan Nobs for the hospitality at the fantastic Swiss Re Center fro Global Dialogue in Rüschlikon, CH. And of course, a huge thanks to Dr. Anja Knott, who leads our Strategic Foresight team at Beiersdorf, for involving me. And now it’s up to you: What do you hope for in the next ten years? Are you expecting big changes in your life, just minor adjustments, or do you hope everything stays the same?

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