Flywheel

10 years of innovation... and we're just getting started!

🎧 The Commerce Collective Podcast is back for our last episode of 2024 🎧 Patrick Miller and Emma Irwin dig into what we saw throughout BFCM and what it means, and wrap up with key takeaways from the full year in review. Keep your eyes peeled for our return in early January! Listen in here: https://lnkd.in/diYsgs6K #CommerceCollective #Podcast #BFCM #2024Recap

Quick wins are enticing, but the Flywheel Effect stems from an intentional, holistic approach to retail & media. The results speak for themselves...check it out below ⤵️ Want to learn how to achieve this success for your business? Let's connect 🔗 https://lnkd.in/e9siMrbg

Curation is the hottest topic in programmatic media right now and brands want to know which display investments actually moved the needle (and more importantly... which didn't). But what does this look like for commerce? No proxies or guesses, we've unlocked awareness with consistent, reliable results. Today, we're excited to announce two dynamic features to maximize your Amazon DSP investments. Take a look:

You should demand more from your Amazon DSP campaigns. We've been in the lab and found the solution. Check out Decoding Commerce, our new series where we dive into: - How MFA sites create ad waste: from trivial impressions and overexposure of ads - The building process of our solutions: using Amazon Marketing Cloud to measure performance across thousands of sites and determine optimal frequency - Why the industry deserves a smarter, more intentional future of advertising driven by results that matter We've cooked up something big, stay tuned for more ⤵️ #AmazonDSP #DSP #Frequency #AdTech

There's nothing quite like the insights that come out of a candid conversation between two industry experts, which is why we're excited to launch the first episode of our new video series, "Office Hours." 💡 These longer-format discussions feature exploratory conversations between our experts, starting off with Patrick Miller and Nick Bagley diving into Flywheel's Amazon DSP Site Optimization. Watch the full video (🔗 https://lnkd.in/gzVYM52r) for insights on the background of "made for advertising" sites, how our algorithm filters through the noise, and what brands can expect as outcomes for their business. #DSP #AmazonDSP #UpperFunnel

We're pleased to share that we are expanding our leadership team in Australia with Mohammad Heidari Far joining as ANZ Managing Director, and Elise Luu joining as eCommerce Director. Alex McCord, CEO of Flywheel commented: “Australia represents one of the most dynamic and high-growth regions for digital commerce. Mo and Elise bring strong leadership, expertise, and a proven track record of success in unlocking growth for clients both globally and locally. They will be instrumental in driving value for Omnicom’s clients as we continue to expand our presence and deliver transformative commerce solutions in the region." Read more about the new appointments, here: https://lnkd.in/ggmwmbwu

Your TikTok Shop might be up and running, but is it profitable? Molly O'Bryen is back for another episode of Retail Ready where she covers what it takes to run a profitable TikTok Shop. The key elements of the equation include: 💡 Prioritizing high-margin products 💡 Preparing to pay creators at least 15-20% per sale 💡 Incorporating platform fees into the mix 💡 Choosing products with lower shipping costs If you're looking to take your TikTok Shop business to the next level, let's connect 🔗 https://lnkd.in/gmpXmfV8

The heat of BFCM is over and it's time to unpack what we observed and what these observations mean ⤵️ Here's what caught our eyes: - Amazon Haul's prominent homepage feature and 50% off storewide discounts - The emphasis on "New" deals by day across Amazon, Walmart, & Target - Increased personalization and prominence of banners and tiles within the Amazon Deals pages - Walmart+ at the forefront of Walmart's home and deal-specific pages Swipe for insights on how to use these observations for future deal events planning and be on the lookout for more BFCM insights coming soon! #BFCM #CyberMonday #eCommerce #Amazon #Walmart

This BFCM you’ve got this and we’ve got you 🤝 All of the hard work (with a shortened holiday season, too!) comes down to these few days - and our team and tools are here to help every step of the way. #BFCM #eCommerce #BlackFriday