Holy goop! The Food On Demand show this year was the best one yet. It was our 4th time exhibiting. Hats off to Jared Pfeifer, Bernadette Heier, and the whole team for making it happen
Here are the top 5 takeaways we got from the show 🤔 :
1. 👻 Virtual Brands can work, but…
It needs the right mix of high quality food, 2. a good delivery experience 3. And the “right” Influencer to get inertia. MrBeast Burger alone isn’t enough. Hats off to Gwenth Paltrow and the whole goop Kitchen team and CloudKitchens
2. 😋 Every brand wants customers to order direct, but…
When an issue happens, they want the customer to call Doordash or Uber. This is due to 2 key factors - 1. They lack control over the delivery experience; 2. They don’t have the tools to be proactive or reactive to customer issues.
3. 🆔 Restaurants can get their customer data and use 3rd parties as “lead generation” and still have DoorDash and Uber fulfill their deliveries, but..
Restaurants don't seem to care enough?
4. 🙈 The best way to grow deliveries is to reduce “defects”, but..
Restaurants and technology providers largely only solve issues after the fact (if at all), rather than preventing them in the first place. Great point Travis Kalanick.
5. 🌈 As delivery grows post-pandemic the relationship between restaurants and 3P is contentious but..
Everyone is at the table to figure out how to pave a path to a future with happy P&Ls and happy diners. After all, if it weren’t for DoorDash, Uber, and Grubhub, this conference wouldn't exist
Our mission at FIRST Delivery is simple — make delivery sustainable for everyone - restaurants, marketplaces, fleets, diners, and drivers.
#FODC2024 #FoodOnDemand: #DeliveryInnovation #PizzaDelivery #restaurantdelivery #restaurantindustry #restaurantowner