This holiday season, we’re extra thankful for the incredible trade professionals bringing our new distribution center to life. 🛠️ Yesterday, we witnessed an impressive feat as helicopters lifted HVAC units to the rooftop—a breathtaking reminder of the skill and collaboration driving this project forward. A special shout-out to Schneider Heating & Air Conditioning Inc. for their HVAC expertise, Kish & Sons Electric, Inc. for handling the electrical systems, and 𝗠. 𝗠. 𝗦𝗰𝗵𝗿𝗮𝗻𝘇 𝗥𝗼𝗼𝗳𝗶𝗻𝗴 for installing the roofing system. And don’t worry—there’s still plenty of room on the rooftop for a sleigh full of reindeer to touch down! 🦌🎄 Here’s to building the future, together! #GratefulSeason #FirstSupply #BuildingTheFuture #SupplyYourFuture
About us
Established in La Crosse, WI, First Supply® is the largest Wisconsin-based wholesaler, with 52 upper Midwest locations, including 28 First Supply distribution branches, 5 First Waterworks branches, 1 Central Distribution Center, 14 Gerhard’s Kitchen, Bath and Lighting stores, and 4 Kohler Signature Stores by First Supply. Founded in 1897, First Supply is a 5th-generation, family-owned, single-source provider employing over 650 people and offering HVAC, builder, plumbing, lighting, waterworks, industrial PVF, pump, well, and septic supplies. Midwest Locations: Appleton, WI; Birmingham, MI; Brainerd, MN; Brookfield, WI; Cedar Rapids, IA; Champlin, MN; Delafield, WI; Delavan, WI; Dubuque, IA; Eau Claire, WI; Edina, MN; Green Bay, WI; Janesville, WI; Kenosha, WI; La Crosse, WI; Madison, WI; Milwaukee, WI; Oak Creek, WI; Oshkosh, WI; Overland Park, KS; Owatonna, MN; Platteville, WI; Plover, WI; Racine, WI; Rhinelander, WI; Rochester, MN; Rockford, IL; Sheboygan, WI; South St. Paul, MN; Tomah, WI; Wausau, WI; West Bend, WI; Whitefish Bay, WI; Winona, MN; Central Distribution Center in La Crosse, WI; and coming in 2025 — our new state-of-the-art Distribution Center in West Salem, WI. We are: Family Owned and Operated — Since 1897 2024 Top Workplaces Industry Award Winner #33 Premier 150 Segment Leader — Supply House Times (2024) WaterSense® and Energy Star® Partner We have been selected for the following honors: #59 Wisconsin 75 Top Privately Held Companies (2023) ASA Member Safety Recognition Award (2021) AD Award for eCommerce Leadership in North America (2021) Joe Poehling receives ASA Fred Keenan Lifetime Achievement Award (2021) Katie Poehling Seymour receives ASA Alice A. Martin Woman of the Year Award (2020) Kohler Global New Product Partner of the Year (2019) First Supply is a proud supporter of: Habitat for Humanity® United Way® American Heart Association's Go Red for Women® Operation Rise and Conquer
- Website
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https://www.firstsupply.com
External link for First Supply LLC
- Industry
- Wholesale
- Company size
- 501-1,000 employees
- Headquarters
- Madison, WI
- Type
- Privately Held
- Specialties
- HVAC, Plumbing, Waterworks, Industrial, Builder, Municipal, Well & Septic, Hydronics, Refrigeration, Distribution, Pipe, Valves, Fittings, Water Heaters, Kitchen, and Bath
Locations
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Primary
6800 Gisholt Drive
Madison, WI 53713, US
Employees at First Supply LLC
Updates
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First Supply was proud to have our very own Chief Strategy Officer, Seth DePuy, share his insights as part of the Modern Distribution Management (MDM) Profitability Summit—a virtual conference focused on helping wholesale distributors and manufacturers navigate today’s competitive market by optimizing margins, reducing costs, and driving performance. During the summit, Seth joined industry experts to discuss strategies for fostering profitability and maintaining resilience in changing market conditions. He shared how First Supply’s approach balances market realities with innovative tools and consistent inventory availability, ensuring stability and success for our customers. A highlight of the discussion was Seth’s perspective on profitability as more than just numbers— it’s about creating #value for our customers. Whether through innovative tools like our e-commerce platform or a focus on customer education, we are committed to helping our partners achieve success. It was an honor to see Seth represent First Supply’s commitment to building strong, mutually beneficial #relationships that create lasting success for our customers and their businesses. Events like this showcase how we continue to evolve to meet the needs of those we serve. #DistributionLeadership #ProfitabilityStrategies #InnovationInDistribution #FirstSupply #CustomerValue #MDMSummit
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𝗪𝗶𝘀𝗰𝗼𝗻𝘀𝗶𝗻 𝟮𝟳𝟱 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁! 🎉 Kathryn Poehling Seymour, CEO of First Supply, has been named one of the 275 most influential executives in Wisconsin by BizTimes Media. This recognition highlights her thoughtful leadership and her role in shaping the future of First Supply while honoring its strong foundation. Katie’s vision and commitment serve as a guide for all of us as we continue to grow and support our customers and communities. Congratulations, Katie, on this well-deserved recognition! #Wisconsin275 #Leadership #FirstSupply #WhereTraditionMeetsInnovation #SupplyYourFuture
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𝗧𝗵𝗮𝘁’𝘀 𝗮 𝗪𝗿𝗮𝗽! 🏈 Although the morning was chilly and the game didn’t go our way, we couldn’t have asked for a better way to close out the season. From sharing laughs with our customers to enjoying the company of our sponsors and each other, these tailgates were unforgettable. 𝗔 𝗛𝘂𝗴𝗲 𝗧𝗵𝗮𝗻𝗸 𝗬𝗼𝘂 𝘁𝗼 𝗢𝘂𝗿 𝗜𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀! Your support made all seven events possible and fueled the fun, food, and community spirit before every home game in Madison. Special thanks to A. O. Smith Corporation, Aker by Maax, Amtrol, Apollo Valves, ASC Engineered Solutions, Cerro Flow Products LLC, Delta Faucet, Eljen Corporation, Franklin Electric, Gastite, Gerber Plumbing Fixtures, Goulds Water Technology, Hellenbrand, IBC Technologies Inc., Kohler Co., Liberty Pumps, Milwaukee Tool, NIBCO INC., Oatey Company, Python Line Sets, Reznor LLC, Reliance Worldwide Corporation, Uponor, Zurn Elkay Water Solutions, FourMation Sales, Michel Sales Agency, Soderholm & Associates, and Tradeline Sales—and every other amazing partner who contributed to making this season so memorable. Special shoutout to Brian from 𝗠𝗶𝗱𝗱𝗹𝗲𝘁𝗼𝗻 𝗕𝗕𝗤 𝗖𝗼𝗺𝗽𝗮𝗻𝘆, who kept us warm and happy with his delicious meals all season long. 🍴 And of course we can’t forget about MC Whitehorse and the team at 𝗕𝗮𝗱𝗴𝗲𝗿 𝗦𝘁𝗮𝘁𝗲 𝗗𝗝𝘀 for bringing the energy (and occasional karaoke)! Thank you for your generosity and partnership throughout the season. From all of us at First Supply, we couldn’t have done it without you! Here’s to more memories in the seasons to come. #OnWisconsin #FirstSupply #Tailgate #GoBadgers #ThankYouSponsors
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𝗧𝗶𝗺𝗲 𝗶𝘀 𝗧𝗶𝗰𝗸𝗶𝗻𝗴 – 𝗚𝗲𝘁 𝗔𝟮𝗟 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗡𝗢𝗪! ⏰ The HVAC industry is rapidly shifting to A2L refrigerants, and the EPA’s AIM Act begins phasing out R-410A in 2025. Be ready with the certifications, tools and knowledge to stay ahead of the curve. 𝗗𝗼𝗻’𝘁 𝗳𝗮𝗹𝗹 𝗯𝗲𝗵𝗶𝗻𝗱 – 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝟮-𝗗𝗮𝘆 𝗔𝟮𝗟 𝗥𝗲𝗮𝗱𝘆 𝗥𝗼𝗮𝗱 𝗦𝗵𝗼𝘄 & 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗘𝘃𝗲𝗻𝘁: • 𝗗𝗮𝘆 𝟭: Counter Day & Cookout – Explore A2L equipment, live demos and lunch (no registration needed). • 𝗗𝗮𝘆 𝟮: Deep-dive training & certification test for only $150 (billed to your First Supply account). 🗓 Locations: Eau Claire, Green Bay, La Crosse and Rochester. ⏳ Spots are limited – Register today! Visit http://firstsupply.com/A2L for details. #A2LCertification #HVACTransition #StayAhead #FirstSupply #SupplyYourFuture Thom Hardy Natalie Merhalski Allen Jaedike
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As we reflect on what makes this season special, we’re reminded of the incredible leadership that drives our family forward. 🌟 Kathryn Poehling Seymour, President & CEO of First Supply, continues to inspire us with her dedication to tradition, innovation, and our team. This recognition as a 2024 Family Business Magazine CEO to Watch is a testament to her commitment to creating a workplace where everyone can thrive. Thank you, Katie, for leading with heart—and thank you to our entire First Supply family for making this season one to celebrate. #FamilyBusiness #Thankful #FirstSupply #Leadership #WhereTraditionMeetsInnovation
Meet our Family Business CEOs to Watch, Class of 2024! Kathryn Poehling Seymour was named CEO and president of First Supply LLC in 2020, succeeding her father, Joe Poehling. The company, founded in 1897 as a plumbing supplier, now is a wholesaler serving numerous channels, including plumbing, HVAC, PVF, industrial, waterworks, and kitchen, bath and lighting. It has 53 facilities in Wisconsin, Minnesota, Iowa, Illinois, Kansas and Michigan. Poehling Seymour, the company’s first female CEO, has a background in accounting and a J.D. from Notre Dame Law School. Prior to her roles at First Supply, Poehling Seymour was a tax consultant at Deloitte. At First Supply she began in sales and then became chief operating officer of the kitchen and bath stores division. Among other industry leadership roles, Poehling Seymour was the 2023 president of the American Supply Association and is currently the 2024 chairperson. She is a board member of the National Association of Wholesaler-Distributors. “Since taking over, she has grown sales and revenue within the company, created policies to benefit our employees, took the lead on our company’s biggest project to date and has had a huge impact on company culture,” says Jessica Lawrence, executive assistant at First Supply. “She has prioritized policies that improve our work environments for all employees, with a main focus on mothers in the workplace, changing outdated policies to make First Supply a comfortable place to work. Katie’s involvement with our employees allows her to make changes that are crucial for not only our team but our customers and vendors.” https://lnkd.in/gAznwy9S #familybusiness #CEOsToWatch2024
Family Business CEOs to Watch 2024: Kathryn Poehling Seymour
https://familybusinessmagazine.com
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𝗧𝗵𝗲 ❤️ 𝗼𝗳 𝗢𝘂𝗿 𝗦𝗵𝗼𝘄𝗿𝗼𝗼𝗺𝘀 = 𝗢𝘂𝗿 𝗜𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗧𝗲𝗮𝗺𝘀! At Gerhard's Kitchen, Bath & Lighting Store, our success starts with our amazing staff. Whether you're planning a kitchen upgrade, a bathroom remodel, or simply looking for inspiration, our talented Gerhard’s teams are here to guide you every step of the way. From creative design solutions to personalized recommendations, their expertise and passion make every visit special. Want to see for yourself? Stop by one of our 14 Gerhard’s Kitchen, Bath & Lighting locations and experience the difference our team makes. Let’s celebrate the people who make it all happen—because at First Supply, it’s not just about products; it’s about the people behind them! 👏 For more details, read the article within this post. #FirstSupply #OurPeopleOurStrength #GerhardsDesigners #KitchenAndBathExperts #SupplyYourFuture Ronda Rindy, Connie Holl, Amanda Kunst, Jennifer Allen, Christine Fish, Megan Siegel, Jennifer VandenBrulle, Jade Phelps
Spotlighting the '❤️' of Gerhard’s
Gerhard's Kitchen, Bath & Lighting Store on LinkedIn
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Taking care of our First Supply family is a big deal! We believe that when everyone feels supported – it creates an awesome place to work. Our HR Vice President, Tammy Spialek, sums it up best: “𝘌𝘮𝘱𝘭𝘰𝘺𝘦𝘦 𝘸𝘦𝘭𝘭-𝘣𝘦𝘪𝘯𝘨 𝘪𝘴 𝘤𝘳𝘶𝘤𝘪𝘢𝘭 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘪𝘵 𝘥𝘪𝘳𝘦𝘤𝘵𝘭𝘺 𝘪𝘮𝘱𝘢𝘤𝘵𝘴 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘷𝘪𝘵𝘺, 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘰𝘷𝘦𝘳𝘢𝘭𝘭 𝘩𝘦𝘢𝘭𝘵𝘩 𝘰𝘧 𝘵𝘩𝘦 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯. 𝘞𝘩𝘦𝘯 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦𝘴 𝘧𝘦𝘦𝘭 𝘷𝘢𝘭𝘶𝘦𝘥, 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘦𝘥, 𝘢𝘯𝘥 𝘩𝘦𝘢𝘭𝘵𝘩𝘺—𝘣𝘰𝘵𝘩 𝘮𝘦𝘯𝘵𝘢𝘭𝘭𝘺 𝘢𝘯𝘥 𝘱𝘩𝘺𝘴𝘪𝘤𝘢𝘭𝘭𝘺—𝘵𝘩𝘦𝘺’𝘳𝘦 𝘮𝘰𝘳𝘦 𝘭𝘪𝘬𝘦𝘭𝘺 𝘵𝘰 𝘣𝘦 𝘮𝘰𝘵𝘪𝘷𝘢𝘵𝘦𝘥, 𝘴𝘢𝘵𝘪𝘴𝘧𝘪𝘦𝘥, 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘪𝘵𝘵𝘦𝘥 𝘵𝘰 𝘵𝘩𝘦𝘪𝘳 𝘳𝘰𝘭𝘦𝘴.” This year, we’re thrilled to be named a 𝟮𝟬𝟮𝟰 𝗧𝗼𝗽 𝗪𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝗳𝗼𝗿 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗪𝗲𝗹𝗹-𝗕𝗲𝗶𝗻𝗴! 🎉 Huge thanks to our team for the energy, feedback, and spirit that make this possible. Here’s to keeping our culture of care strong and growing! #FirstSupply #SupplyYourFuture Energage #EmployeeWellBeing #TogetherWeThrive
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📢 #NowHiring! Our new First Supply 𝗗𝗲𝘁𝗿𝗼𝗶𝘁 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 is looking for a Branch Manager to lead all aspects of operations. If you're ready to drive financial growth, deliver exceptional customer service, and build a positive team environment, this is the role for you! In this position, you’ll champion local sales initiatives, build lasting relationships, and develop top talent—all while ensuring operational excellence. Apply now to join our team! Details here 👉 https://lnkd.in/gHVJXqKm #FirstSupply #CareerOpportunities #JoinOurTeam #SupplyYourFuture
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On this Veterans Day, we honor and thank all the brave men and women who have served in the United States Armed Forces. Your courage, dedication, and sacrifice have protected our freedoms and made our nation stronger. Let us all pause to recognize your service and commitment to our country. To all veterans, both past and present, thank you for your unwavering strength, resilience, and devotion. We are forever grateful. #VeteransDay