Finch Brands

Finch Brands

Market Research

Philadelphia, PA 10,770 followers

We are a real-world brand consultancy that helps brands win when it matters most.

About us

Finch Brands is a boutique brand consultancy that helps brands win when it matters most. We accomplish this by blending insight, intuition, and creativity to shape brand strategy and drive people to action. Our services span insights, M&A branding strategy, brand architecture, design, and more. To learn more about our insights community offerings, our clients, and our branding and design work, visit our website. Finch Brands was founded in 1998 by pioneering executives instrumental in the ascent of David’s Bridal and IKEA. This heritage of blended client-side and agency experience is alive and well today across our team of strategists, researchers, and designers from companies such as Campbell Soup, Kimberly-Clark, Subway, Birds Eye and more. Recent well known Finch Brands clients include Nutrisystem, LG, Boston Beer, Hain Celestial, Gap, Conair, and the Philadelphia 76ers. Proud generalists, we work horizontally across B2C, B2B, and non-profit sectors, as well as vertically from startups through Fortune 100 companies.

Website
https://finchbrands.com
Industry
Market Research
Company size
51-200 employees
Headquarters
Philadelphia, PA
Type
Privately Held
Founded
1998
Specialties
market research, brand strategy, branding, marketing, advertising, interactive design, interactive marketing, brand design, brand architecture, customer insights, customer experience, employer branding, B2B branding, B2C branding, people insights, mergers and acquisitions brand architecture, m&a branding, insights socialization, data storytelling, insights communities, MROC, and internal research

Locations

  • Primary

    123 South Broad Street

    Suite 2150

    Philadelphia, PA 19109, US

    Get directions

Employees at Finch Brands

Updates

  • Is your brand ushering in 2025 with a clear sense of purpose? Internal brand consulting can help align teams, culture, and mission with brand strategy. Why does this matter? Because an engaged and informed workforce is the foundation of every great brand. Heading into the new year, it’s the perfect time to ask: 🎯 Is your internal team aligned with your brand mission? 🤝 Are your employees equipped to act as ambassadors for your brand? ❤️ How can you create a culture that embodies your brand values? We’d love to hear your perspective. How is your organization aligning its internal culture and brand for success in 2025? Let’s start the conversation.

  • As we welcome 2025, we reflect on the moments that shaped our year. A favorite highlight? Our transformative work with Emplify Health! Emplify Health sought a bold brand strategy for healthcare, and together we created something extraordinary—a brand that inspires trust and action. We are grateful to the Emplify team for their trust and allowing us to transform their powerful ideas into impactful stories. Reinvention isn’t just for personal resolutions—it’s for brands, too. Are you ready to transform?

    M&A Branding: Bellin-Gundersen Healthcare Merger Case Study | Finch Brands

    M&A Branding: Bellin-Gundersen Healthcare Merger Case Study | Finch Brands

    finchbrands.com

  • As we step into 2025, we’re reflecting on the importance of making data-driven decisions in an ever-changing landscape. Finch's quantitative research services empower brands to move forward with confidence. As you plan for 2025, consider: 💭 Are you leveraging data to minimize risks and seize opportunities? 🏃♀️ How can market insights help you outpace competitors? Through quantitative methodologies, we help uncover the insights that drive impactful decisions—whether we're helping brands identify customer behaviors, validate product concepts, or track market trends. What role does data play in your brand strategy? Let us know, we'd love to discuss how our expertise can support your goals!

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  • Let's take a tasty trip down memory lane to one of our favorite moments of 2024 - the grand debut of Cinnamon Toast Crunch Ice Cream Tacos! A big shoutout to @[General Mills](urn:li:organization:2822) for introducing us to this sweet collaboration with Old El Paso! If you could remix this delightful dessert for the holiday season, what would be your flavor of choice? Would you deck it with Eggnog Ice Cream and a generous drizzle of Dulce De Leche? Or maybe, you'd prefer the rich allure of Dark Chocolate sprinkled with chopped Hazelnuts? Drop your dream concoction below – let's build a flavor wonderland together! 🎁🍨🎄🌟

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  • View organization page for Finch Brands, graphic

    10,770 followers

    ✨ In the spirit of the holidays, Finch Brands hosted a Give Back Initiative for the favorite charities of Finch Brand employees, who donated to over 20 organizations! From that pool of 20 deserving organizations, 3 were chosen to receive an additional $515 donation. Thank you to everyone who helped make this initiative such a success. 🙌 And without further ado, the three winners are GoodKidsMadCity-Englewood, Doctors Without Borders/Médecins Sans Frontières - USA and Public Interest Law Center! Happy Holidays! ☃️

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  • As we prepare for a new year, we're reminiscing on our favorite moment from 2024. Among our treasured milestones is the launch of our podcast, "Champions of Purposeful Change." We extend our heartfelt gratitude to our incredible guests and all of you who've tuned in, made time, and spread the word. Let's revisit Bill's compelling discussion with Elizabeth Oates, Ulta Beauty's VP of Consumer Insights and Guest Services. Jump back into their conversation here: https://vist.ly/3mqagk7

  • 💡Is your insights community getting you closer to the truth? Bill Gullan, John Ferriera, and Lauren Collier discuss how qualitative and quantitative data can be layered to uncover powerful insights when tools, experts, and the right sets of data come together. 💫 Drive better decisions, better customer experiences, and better results with adaptive insights and more on the newest episode of Champions of Purposeful Change 👇 https://vist.ly/3mq8k77

  • View organization page for Finch Brands, graphic

    10,770 followers

    💡Is your insights community getting you closer to the truth? Bill Gullan, John Ferreira, and Lauren Collier discuss how qualitative and quantitative data can be layered to uncover powerful insights when tools, experts, and the right sets of data come together. 💫 Drive better decisions, better customer experiences, and better results with adaptive insights and more on the newest episode of Champions of Purposeful Change 👇 https://vist.ly/3mpqrx4

  • View organization page for Finch Brands, graphic

    10,770 followers

    🙏 A huge thank you to our amazing client, Woodland Gourmet for sending us the most thoughtful holiday surprise — a box of "Seasoned Greetings" filled with their incredible spices! ✨ Your branding is absolutely stunning, and we feel so lucky to work with a team as wonderful as you. Here's to spicing up the season and continuing to create great things together in the new year! 🙌 #Grateful #SeasonedGreetings #ClientAppreciation #HolidayCheer Dawn Rasmussen Suzanne Jerik Irena Osovsky Talia Nagy

    • Holiday spices gift box with three types of spices "Al Pastor" "Cayenne Hot Honey" "Szechuan Chili crisps"

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