Experiment Hour

Here’s a look at what our #PowerPro contest winners learned and why we started this drive in the first place. The idea behind this initiative was clear: to bring expert knowledge - both from within our industry and complementary fields - straight to our community. As Sid Khaitan put it, “To unlock learning from experts - both in our own field and abutting fields - and bring it to Convert’s community!” Here’s what the winners have been saying: 📑 Sid’s session with Erin Balsa was packed with value. He walked away with actionable strategies to stand out in the marketing world and a deeper understanding of bold, effective messaging. Catch his full recap. 📑 Tracy Laranjo’s session with Bhavik Patel was incredibly impactful. Bhavik shared his personal consultancy deck, offering her a detailed look at how he pitches ideas and services —a skill she’s actively refining as an independent expert. 📑 For Helen Gottstein, winning a session with Eden Bidani means unlocking powerful copywriting insights. We can’t wait to see the results she’ll achieve with Eden’s guidance. These contests create space for unexpected breakthroughs, sparking fresh ideas, refining skills, and opening minds to new ways of thinking. To everyone who participated: thank you for making this so exciting. 💗 Stay tuned for more ways to grow and learn with us!

Are you a woman working in the field of conversion optimization rate, experimentation, growth and/or data analysis? Do you often feel isolated and underrepresented in your workplace? Look no further than Women in Experimentation! This is a community designed to bring together women from all around the world who share a passion for CRO and data analysis. They aim to create a supportive and collaborative environment where women can share their knowledge, experiences, and ideas with one another. This community is launching their newsletter today! The secret and finest content of their 1000+ members will be public and free. Find the link in the comments!

Hey, we have a totally free page for comparing A/B testing tools. Don’t the KPIs you want or spend the budget on the features you don’t need. It’s an easily searchable database, full of actionable info. Categories include: - Business size fit (SMB, Mid-size, Enterprise) - Channel (Website, app, product, email) - Primary use case (Analytics, Experimentation, Feature Flagging, Personalization) - Primary team focus (Marketing teams, product teams, data & analytics teams, demang gen teams) - Implementation type (Server-side, client-side, client-side SDKs, Server-side APIs, Server-side SDKs, On the Edge SDKs) - Campaign type (A/B tests, multivariate testing, MAB tests, AI-driven personalization, Rules-based personalization, Feature Flagging) - Editor type (WYSIWYG/Visual, code editor, API-based code editor) - Guardrail features (Anti-flicker management, audience mismatch, custom alerts, robot detection, SRM {Sample Ratio Mismatch}, test scheduling) - Analysis/Statistics (Frequentist, Bayesian, Sequential, CUPED, MAB, non-inferiority tests) - Reporting features (A/A test reports, cross-device reporting, filters/data deep dives, outlier treatment, real-time reporting, segmentation on any metric) - Other features (GA4 integration, AI content suggestions, geotargeting, local server storage, prioritization features, program management) Current vendors in the database: ABsmartly AB Tasty ABlyft - A/B Testing Platform Adobe Target Amplitude Compose Conductrics INC Convert. com Dynamic Yield Eppo Evolv AI FigPii GrowthBook (YC W22) Intelligems Intellimize Kameleoon LaunchDarkly Monetate Mutiny Ninetailed Omniconvert Optimizely PostHog Salesforce Marketing Cloud Personalization Shoplift Sitecore SiteSpect, Inc. Split Statsig Simplify Varify .io VWO Webtrends Optimize Zoho PageSense One Page Database > Losing hours on Google Search

Tomorrow, 12pm UK time, 13:00 CEST tomorrow, our first episode! Join us for the rundown and the Q&A as we talk about: * Image Testing * Sticky Navigation * Test Calculators * Sitewide or one page? * Segmentation * MDE * Metrics and much more! See you there :-)

Don't forget - 12pm UK time, 13:00 CEST tomorrow, our first episode! Join us as we discuss: * Image Testing * Sticky Navigation * Test Calculators * Sitewide or one page? * Segmentation * MDE and more! See you there :-)

Experiment Office Hours. Honestly, if you're not running them internally with your product teams, you're missing out. Real world experimentation can be messy and complex. The challenges are quite diverse. And everyone always leaves having either learned something or having solved a challenge. Experiment Hour is an extension of that. Like summarised and edited tales from the trenches of experimentation. ABsmartly are sponsoring, and we have a lot of collaborators. Name drop time: Craig Sullivan, Marcella Sullivan, Matt Beischel, and last but not least: Michael Aagaard!! 😃 Want to watch? The deets: Date: 📅 Sep 10th at 12pm UK time (13:00 CEST) Link to the event is in the comments below. #cro #experimentation #product #marketing

Our first episode is here - with special guest Michael Aagaard. Please join myself, Iqbal Ali and Michael for an hour of testing advice, hosted by Marcella Sullivan. Think of this as 'Office Hours' for AB testing advice - please share your questions, tests, problems or something you need help with. We have an extra half hour at the end for discussion, if you want to join in or ask a question. 📅 Save the Date: Sep 10th at 12pm UK time (13:00 CEST) #CRO #ConversionOptimization #Experimentation #ProductExperimentation #TestAndLearn #ABTesting #SplitTesting #TestingStrategies #TestToLearn #ABTestResults #OptimizeThroughTesting #Statistics #DataAnalysis #StatisticalAnalysis #DataInsights #ProductDiscovery #DiscoverInsights #UserNeeds #InnovationDiscovery #MarketResearch #DiscoverNewProducts #UXResearch #UserExperience #UXInsights #UserResearch #UserCenteredDesign

🚀 Experiment Hour is Go! 🚀 Our first episode is here - with special guest Michael Aagaard. Please join myself, Iqbal Ali and Michael for an hour of testing advice, hosted by Marcella Sullivan. Think of this as 'Office Hours' for AB testing advice. We have an extra half hour at the end for discussion, if you want to join in or ask a question. 📅 Save the Date: Sep 10th at 12pm UK time (13:00 CEST) 🛠 How Does It Work? Send us your tests, data or questions for the show Get a private consultation with our expert panel We agree the useful lessons to share 🔐 Do you need to see data? Yes, for the private consultation, we will need the background & data For the show, you can choose to go anonymous or tell us what to share 💡 Get Involved: Submit your questions or tests (link in comments) Give us some background, context, data, and business model. Let us know the questions you want answered Thank you to our sponsor, ABsmartly for making this all happen, so we can share good quality knowledge and perspectives with the wider community