Expanded Reach

Big Appa? Just remember, jumping on a bison and yelling “yip yip” will not make it fly. But you will. During the cold winter season, bison develop thick, woolly coats that help protect them from freezing temperatures and harsh winds. It’s said that a bison's winter coat is so thick and provides insulation so effective that when snow accumulates on its coat, it will not melt from the heat of the bison's skin. Their skin also thickens in response to cold temperatures and fatty deposits appear to insulate the animal. This is important because during winter storms, bison will actually turn toward the storm, hunker down, and wait for it to pass. P.S. No jumping on bison. There are easier ways to earn frequent flyer miles. Image: The cold never bothered this bison. A snow-covered bison sits in the snow at Yellowstone National Park. NPS/Jacob W. Frank

Quality writing comes from quality ideas. I'll take it further -- quality ideas, even when poorly written, still outperform. The "trick" of writing on socials is to brutally edit ideas -- eliminate any low-grade concepts that aren't core idea pillars for your brand. Get to the core of what's being said. Then to hit that idea from every angle.

Here are Magic Studio ✨ 12 AI features in Canva! Let me know in the comments if any of these tools are 𝒏𝒆𝒘 to you 🤗

Are you evolving with your audience? I'm breaking down the most impactful social media trends to look out for in the New Year to help you stay on track and ahead of the game. 🟣 Prioritizing Entertainment:  Marketing teams thinking outside the box and pushing creative boundaries. Over 60% of social content now aims to entertain, educate, or inform, with direct promotions for nearly half of organizations.  🟣 Social Listening: 62% of social marketers now use social listening tools, gaining insights on audience sentiment, wants, and needs that drive business success.  🟣 No More "Going Viral": Organizations are moving away from chasing fleeting viral moments. Instead, they're using social listening to understand and engage with trends that resonate with their audience, achieving more meaningful engagement.  🟣 AI in Content Creation: Generative AI has become a vital tool for social media content creation. 83% of marketers say it helps them create significantly more content, streamlining workflows and enhancing creativity.  Stay ahead by embracing these trends and integrating them into your social media strategy. Contact me for more info! 🌟🚀 Source: Hootsuite "The top social media trends for 2025"

🌟 How to Turn the Off-Season into a Growth Opportunity 🌟 The off-season doesn't have to mean downtime—it’s a golden opportunity for businesses to strategize and prepare for peak performance when demand surges again. Here’s how you can use digital marketing to stay ahead: 🔑 1. Refine Your Online Presence Optimize your website and landing pages to ensure a seamless user experience. Invest in SEO to climb search rankings before the competition heats up. 📣 2. Build Brand Awareness Use social media and content marketing to keep your brand top-of-mind. Share engaging posts, case studies, or industry insights that resonate with your audience. 💡 3. Experiment with New Channels The off-season is the perfect time to test new platforms, such as Pinterest Ads or TikTok campaigns, to discover untapped opportunities. 🎯 4. Retarget & Nurture Leads Reconnect with past customers or website visitors using targeted ads and email campaigns. Keep them engaged and excited for what’s next. At Silverlight Marketing Agency, we specialize in crafting data-driven strategies to keep businesses thriving—even in the off-season. From SEO and PPC to lead generation and content creation, we’ve got the expertise to position your brand for sustained growth. 💬 Let’s turn your off-season into your growth season! Message us today to discuss a custom strategy tailored for your business needs. #DigitalMarketing #BusinessGrowth #MarketingStrategy #SilverlightMarketing #businessownersUSA #businessownerscanada #smallbusiness

Under Armour has extended its partnership with the Naval Academy Athletic Association as the official outfitter of the United States Naval Academy's 36 varsity intercollegiate teams.   Continuing a #partnership that began in 2014, Under Armour will ensure that the Naval Academy’s student athletes, coaches, and fans have access to industry-leading apparel, footwear and accessories. The unique designs available to Navy Athletics will be on display this weekend with the 2024 #ArmyNavy game uniform that will honor the Jolly Rogers. #GoNavy #BeatArmy https://lnkd.in/eppuH_Mx

"I don't know how to do SEO" Start from level 1 in The SEO Game: To-do lists = Stressful Game levels = Exhilarating Reframe your SEO project as a game, and you'll become addicted to levelling up. Here's my 9-level SEO game: Level 1: Website Audit - Crawl your website with Screaming Frog - Analyse each page and assign actions (delete, 301...) - Find 'quick win' keywords in GSC (position 3-20) - Test your page speed in PageSpeed Insights Level 2: Website Optimisation - Execute technical actions from the audit - Optimise your 'quick win' keywords from GSC - Implement internal linking between key pages - Create lead magnets for pages with existing traffic Level 3: Competitor Analysis - Identify your product and SEO competitors - Enter their domain into Ahrefs (or similar) - Study (and steal) their SEO strategies - Conduct a 'gap analysis' vs your site Level 4: Customer Research - Send a survey to your customers with key questions - Take 5 calls with power users to learn their pain points - Collect customer research from the internet - Create a document with all your findings Level 5: Keyword Research - Create a list of 'seed' keywords for further research - Export all keywords from Ahrefs from your 'seeds' - Import keywords in Keyword Insights for clustering - Select topics to target in your content plan Level 6: Content Production - Start at the bottom funnel (comparisons, best of...) - Move to the middle funnel (how-tos, templates...) - Scale your top funnel (use Byword for programmatic) Level 7: Backlink Acquisition - Reach out to 10 influencers/websites for guest posts - Create 3 linkable assets (statistics, infographics...) - Submit your site to 10+ relevant directories/listings - Track and monitor your backlink profile with Ahrefs Level 8: Performance Tracking - Ensure GA tracking and GSC are set up correctly - Build a Looker Studio dashboard with this data - Perform monthly competitor benchmarking - Refine your SEO strategy based on this data Level 9: Content Tuning - Monitor your content and 'quick win' keywords - Update content to better optimise for your topics - Create lead magnets to convert traffic into emails - Run A/B tests for CTAs to better convert traffic Completed all levels? Start again from level 1. The SEO Game never ends. PS. Need help levelling up? We’ll turn SEO into a 7-figure sales channel for your business. Book a call here: https://hubs.ly/Q02yV2hb0