🛠️ MOPs without documentation is like… assembling IKEA furniture without instructions. You can try, but good luck with that. 📚 Enter the System Inventory Sheet: a worksheet designed for busy RevOps pros by Etumos pro Christine Selvaggio. It will help you to: ✅ Map system ownership. ✅ Document how data flows. ✅ Identify integration gaps. ✅ Track contracts & renewal details. 🧩 This tool isn’t just documentation—it’s your shortcut to simplifying operations, spotting inefficiencies, and finally taming your tech stack. 📥 Download your worksheet > https://lnkd.in/gPBWff6e #RevOps #MarketingOperations #MarketingAutomation
Etumos
Marketing Services
Seattle, WA 1,873 followers
B2B & B2C Marketing Technology Consultancy
About us
Etumos is a marketing technology consultancy focused on innovating B2B & B2C marketing. In today's modern world, the marketing technologist is on the rise, but not yet seen everywhere. We act as consulting marketing technologists, making sure that everyone from startups to enterprises get the pristine best practices and best marketing technology stacks available.
- Website
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http://etumos.com
External link for Etumos
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- Seattle, WA
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Marketing Technology Consulting, Marketing Technology Implementation, Marketing Automation, Marketo, Pardot, Eloqua, LeanData, Campaign Operations, Marketing Intelligence, Hubspot, Bizible, Workato, Platform Migrations, Lead Scoring Framework, CRM, Center of Excellence, and MAP Health Audit and Strategy
Locations
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Primary
Seattle, WA, US
Employees at Etumos
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Beth Massura, PCM, PMP
5x Marketo Champion & Certified Architect | Salesforce Consultant | Marketing Operations
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Tyson Roberts
Customer-Obsessed | Innovator | Founder | Full-Stack Entrepreneur | Revenue Executive
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Sarah Huffman
Senior Manager, Project Management Services
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Natalie Kremer
Senior Marketing Operations Leader | Process + Documentation Pro | Marketo Champion Alumni + Marketo Certified
Updates
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Juggling campaigns, tech, and reporting? We can help you get a jump start on the new year. 🏆 We're often stretched thin between maintaining platforms and delivering insights—leaving little room to step back and assess what’s working. That’s where we come in. Our Marketing Technology Health Audit is your chance to press pause and get expert feedback. We’ll take a deep dive into your processes, platform health, and pain points—all in a quick 30-minute call. You’ll walk away with actionable insights tailored to your needs. Oh, and it’s free. Let us know how we can help you get a jump start next year > https://lnkd.in/gzh-C7WT #DigitalMarketing #MarketingOperations #MarketingAutomation #MOPsTips
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Email deliverability isn’t always a simple fix—outdated data, disengaged recipients, or IT-driven rules can wreak havoc on your sender reputation. 😬 Our latest blog by Michael Guanci shares actionable tips for troubleshooting in HubSpot, including: ✅ Using HubSpot’s Email Health Tool to identify issues. ✅ Cleaning up audience data to reduce bounces and spam complaints. ✅ Crafting smarter emails with fewer flags for spam filters. ✅ Verifying your sending domain and DMARC settings with IT. Ready to boost your deliverability and protect your email reputation? 💪 👉 Read more: https://lnkd.in/gYZxJ9xW #EmailDeliverability #HubSpot #EmailMarketing #MOPs
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Marketing ops can be challenging, and having someone who truly gets it can make all the difference. That’s why we created Office Hours – a safe space to share your challenges and get expert advice. Our consultants are here to listen, support, and guide you to the best solutions. 👉 Schedule your free hour today. https://lnkd.in/gdNSrMYT #MarketingOps #MarketingAutomation #MarketingConsultant #MarketingExperts
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💻 Is your RevOps tech stack feeling like… a black hole? 🌀 Lost data, unclear ownership, messy integrations—it’s the MOPs nightmare. But it doesn’t have to be this way. 🔧 Meet the System Inventory Sheet: your all-in-one tool for turning tech chaos into clarity, created for you by Christine Selvaggio! With it, you’ll document everything from integration health to contract renewal contacts—basically, everything you WISH you had on hand when things go haywire. 📊 The result? 🔷 Smoother processes. 🔷 Better collaboration. 🔷 More time for strategic wins! 👉 Ready to get started? Download it today! https://lnkd.in/gPBWff6e #MarketingOperations #RevOps #MarTech #MarketingAutomation
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Check out the latest OpsStars podcast episodes, featuring Kyle Sosa, Marketing Operations Consultant from Etumos, and get his deep dive into the future of CRM management.🔥 Get the episodes at the links below. ⬇️ #MarketingAutomation #RevOps #MarketingOperations
Revolutionizing CRM: The Case for Contacts over Leads 🔥 In the latest OpsStars podcast episode, Kyle Sosa, Marketing Operations Leader at Etumos, shares invaluable insights on: ✅ Transitioning from leads to a contact-only model in CRM ✅ Best practices for implementing this significant shift ✅ Gaining buy-in from sales leadership ✅ Ensuring data integrity in large-scale operations ✅ Emerging trends in marketing operations and CRM integration Don't miss this deep dive into the future of CRM management! 🎧 Listen to the full episode here: Apple Podcasts: https://bit.ly/3ZfPKst Spotify: https://bit.ly/4hUPKoU #RevOps #CRM #MarketingOperations
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🤔 Struggled with something in 2024? Us too. Now, what if you could find the solution next year? 👀 Let’s talk 2025 goals! Share what’s top of mind for the new year, and we’ll take that intel to craft the resources, guides, and insights you need to crush 2025. Take the survey here 👉 https://lnkd.in/gfFHuVD3 #MarketingOperations #MOPs #MarketingTechnology #MarketingAutomation
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👶✨ Life happens—and we’re here to make sure your MOPs team doesn’t skip a beat when it does! Whether it’s a new baby, a big move, or any other reason your key players need to step away, these Employee Leave Coverage Packages have you covered. 💼✅ We’ve created flexible, powerhouse packages tailored to your marketing operations needs: 🛠️ The Builder – Perfect for handling campaign operations like a pro. 📋 The Admin – Seamlessly managing your MOPs platform, campaigns, and more. 🐐 The GOAT – All-in, all-star support covering it ALL, from tech troubleshooting to project management. 🎨 The Tailor – Need something unique? Let’s build a custom solution just for you. 👉 Choose 3, 6, or 9 months of coverage and keep your marketing engine humming while your team takes their well-deserved time off. Curious about the details? Check out the packages and discover why we’re the GOAT in seamless leave coverage. > https://lnkd.in/gRS67Rqa #MarketingAutomation #MarketingOperations #MarketingConsultant #MarketingOps #MOPs
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⏳ Spent countless hours searching for how "that one system" works? You’re not alone. We all know the frustration of piecing together a tech stack’s who, what, and why without proper documentation. It’s like trying to untangle a ball of string… in the dark. 🧵💡 ✨ Christine Selvaggio is here with the System Inventory Sheet to light the way! Capture every essential detail of your platforms—from data flows to contract renewal POCs—and finally get a clear picture of your RevOps stack. 🔍 Spot inefficiencies. 🔗 Fix broken integrations. 🛠️ Streamline your operations. 📥 Download it now and bring clarity to your chaos! https://lnkd.in/gPBWff6e #MarketingOperations #RevOps #TechStack #DocumentationMatters #EfficiencyUnlocked #MOPsMagic #TechSavvy
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🌅 Is your Marketo instance going off into the sunset? Make sure you shut it down with confidence. Got your hands on a shiny new marketing automation platform? Exciting! But as your team prepares to move forward, it’s critical not to leave your old Marketo instance in the dust without a solid plan. Michael Guanci covers the essentials for a smooth, thorough Marketo sunset: 📅 Planning & Preparation – Establish key dates, outline what data to export, and collaborate with teams to phase out any Marketo dependencies. 🔧 Deactivation & Migration – Deactivate campaigns, ensure data is migrated, and redirect key landing pages to protect compliance. 👀 Post-Sunset Monitoring – Set up smart lists to track any lingering activities and catch potential gaps. This is your checklist to ensure nothing gets left behind. 🔗 https://lnkd.in/gdSCDz9A #MarketingAutomation #Marketo #MarketoEngage #Martech