Elevate the Narrative

In this second video of the three-part series, we explore how Gallagher's acquisition of AssuredPartners will impact businesses, brokers, and claims professionals. Learn how these changes may influence costs, claims handling, and service options. If you're looking for strategies to navigate this change, don’t miss Part 3, where Nikki shares valuable tips for vendors preparing for the transition. 🎥 Missed Part 1? Watch: "Gallagher's Acquisition of AssuredPartners" 🎥 Next up: Part 3: "How Vendors Can Prepare" #Gallagher #RiskManagement #ClaimsManagement #IndustryInsights #ElevateTheNarrative #mergersandacquisitions #propertyandcasualty #insuranceindustry #carriers #insurancevendors https://lnkd.in/efMZvxvB

🚀 Want to drive more traffic to your blog AND your website? Here’s a quick tip from our Content Kitchen series: Use visuals like reels to grab attention and guide your audience to your blog posts! 🎥✨ In a recent video, we shared how and why we created a 30-second reel using Canva to highlight the key categories of a blog post: ✔️ 1080 x 1080 size for seamless posting across 7 platforms. ✔️ Text, photos, glitter elements, and animation to make it pop. ✔️ Embedded still images from the reel into the blog post for added impact. This simple yet effective strategy makes your content more engaging, boosts clicks, and helps turn readers into prospects. It’s all about grabbing attention in a crowded digital space! 💡 Want to see how it’s done? Check out the video and get inspired to elevate your content game. https://lnkd.in/eeMRGJX5 #MarketingTips #ContentStrategy #DigitalMarketing #ReelsForBusiness #ElevateTheNarrative #PropertyandCasualty #InsuranceIndustry

💡 Struggling with social media content ideas in the #risk and #insuranceindustry? Insurance touches EVERYTHING, which means content inspiration is literally all around you. 🌍✈️🏡 Whether you're at your desk or lounging in your favorite chair, risks are everywhere—and so are content opportunities. In our latest blog post, Nikki Jackson, MBA, CPCU, ARM, CDMS breaks down how to: ✅ Use your surroundings to spark ideas. ✅ Leverage Google Trends, press releases, and social media. ✅ Tap into quirky national days like #NursesWeek and #NationalInsuranceAwarenessDay. 📖 Dive in and learn how to turn everyday insights into engaging content that educates, informs, and builds trust. #RiskAndInsurance #ContentStrategy #MarketingTips #InsuranceIndustry #SocialMediaMarketing https://lnkd.in/ed-tesYS

🤓 Today on the blog, we're breaking down underwriting—the process that decides who gets an “invite” to the insurance party. Whether you're a policyholder, adjuster, or vendor looking to level up your game in the P&C space, understanding underwriting is key. From risk assessment to pricing, it’s the backbone of our industry. 📝 What you’ll learn: ✔️ How underwriting works (spoiler: it’s like party planning with a detective twist 🕵️) ✔️ Why vendors should care about this process ✔️ Real-world tips to align your solutions with underwriting goals 🌟 Don’t miss some of Nikki's Nuggets like: Responsible behavior isn’t just for parties—it helps you score better insurance rates too! 👉 Read the full blog here: https://lnkd.in/e9cSCDGM #Underwriting #Insurance101 #RiskManagement #InsuranceVendors #ElevateTheNarrative #InsuranceIndustry

From Fireworks to Fender Benders: Top New Year’s Eve Insurance Claims New Year’s Eve is a time for celebration, but it also brings unique risks. From auto accidents to property damage and even pet-related claims, we’re diving into the most common insurance issues of the season. 📄 Read the full blog post: https://lnkd.in/eFEGSvSm #RiskManagement #InsuranceInsights #NewYearsEveSafety #PropertyandCasualty

Join the North Carolina chapter of the Alliance of Women in Workers' Compensation for an evening of inspiration, education, and connection! We're kicking off the new year with a bang, diving deep into the world of New Year's resolutions and how to make them stick. Get ready to mingle with like-minded professionals, laugh about our resolution mishaps, and learn from experts who'll help us turn those well-intentioned promises into real-life triumphs. Whether your goal is to become a salad-loving superhero, a zen master of stress management, or a work-life balance guru, we've got you covered. Come for the knowledge, stay for the networking, and leave with a toolbox full of tips to make 2025 your best year yet. I'm humbled to present, along with my co-ambassador, Alex Grellner, Allison Scardino, MBA, Tanya Waters RIMS-CRMP, and Dionne Lacey-Artis. Our sincere thanks to our local sponsors, BenchMark Physical Therapy, DigiStream Investigations, Carolina Case Management, Elevate the Narrative, CorVel Corporation, MTI America, Willson Jones Carter & Baxley, P.A. Registration and sponsorship details can be found in the comments. Don't miss out! And Happy New Year! 🥂

🎄 From the desk of Clause Insurance Agency to yours... As Santa wraps up another season of protecting the North Pole and spreading holiday cheer, we at Elevate the Narrative want to wish you a joyous holiday season filled with laughter, love, and new opportunities. Thank you for trusting us to elevate your story this year. Here's to a bright and prosperous New Year where your message continues to shine! 🌟 ✨ Happy Holidays from Elevate the Narrative! ✨ #merrychristmas #happyeverything #seasonsgreetings #pto #worklifebalance

🚨 Never Pay for B2B Social Media Ads Until You Do THIS First 🚨 Stop wasting your ad budget on unproven content. Here's the game plan smart B2B marketers follow: 1️⃣ Test Your Content Organically Create multiple variations: videos, reels, carousels, infographics, and more. 2️⃣ Track Metrics Religiously Impressions, engagement, shares, save rate, click-throughs and time spent 3️⃣ Identify Your Winners Double down on what sparks conversations, gets shared, and drives inbound inquiries. 4️⃣ Scale Smartly Take proven organic hits, optimize them for paid ads, and target similar audiences. 💡 The Result? Data-driven ad campaigns that WORK. No more guesswork. Ready to rethink your B2B advertising strategy? Share this post if you found it valuable—I’m tracking its organic performance before considering a paid boost. 😉 #B2BMarketing #SocialMediaStrategy #MarketingTips #ContentMarketing #DigitalMarketing https://lnkd.in/eezjgvvs

Did you know your product or service could directly impact your clients’ insurance premiums? Understanding this connection isn’t just smart; it’s your secret weapon for showcasing ROI to risk managers and decision-makers. In this post, we: ✔️ Explain premiums in simple terms. ✔️ Share real-world examples to drive the concept home. ✔️ Reveal how vendors can position their solutions as premium-reducing game-changers. 🎯 Whether you’re developing innovative products for risk managers or crafting your next marketing strategy, this guide will help you speak their language and close the deal. 👉 Dive into the full post here: https://lnkd.in/emDv8qeE #InsuranceMarketing #RiskManagement #GlossarySeries #propertyandcasualty #insuranceindustry #vendors

🎁 Don't miss out! It's your last chance to register for our Holiday Raffle Contest—deadline is 12/22/24! We're so excited to announce the lucky winner soon! 🌟 https://lnkd.in/gr348RDw #propertyandcasualty #insuranceindustry #CGLl #workerscompensation