DAYBREAKER reposted this
DAYBREAKER turns 11 today. Taking a moment of gratitude for the visions and voices, the mischievous characters, and perseverance of the team, past and present, that birthed this movement. Especially Radha Agrawal Timothy Patch and Matthew O. Brimer . Daybreaker is now synonymous with “morning dance party” - a category that needed to be realized. My life, along with hundreds of thousands of others, have been profoundly impacted. It gave rise to the growing sober culture, fosters a culture of belonging, & is a permission slip to express however you desire. The intentionality from the founding has stood the test of time, transcending a trend, and it’s now a leader of entertainment in wellness with 800K community members & growing… the last year alone had 1bn+ media/social impressions. The team of producers, partners, performers, and volunteers tallies thousands deep, and I bow to all. Thank you for the ride of a lifetime. 🤝 Cheers to all the love & mischief to come.