Data Axle

🚀 Exciting news from Data Axle! 🚀 We’re thrilled to announce our partnership with Databricks as the first and only provider offering both business and consumer data via the Databricks Marketplace, powered by Delta Sharing. What does this mean for you? ✅ A unified view of B2B and B2C data to bridge the gap between strategies. ✅ AI-ready datasets for smarter decision-making and more effective marketing. ✅ Secure, seamless access to actionable insights across clouds and regions. Whether you're building advanced AI models or enhancing customer targeting, our integrated datasets empower you to innovate faster and achieve better outcomes. Learn how we're transforming data-driven marketing and intelligence with Databricks: #DataInnovation #AI #BusinessIntelligence #DataAxle #Databricks #Partnership

As we enter 2025, the data world is poised to redefine how businesses operate, innovate, and connect with their audiences. In our mission to help businesses achieve their #2025Goals, we’ve assembled a panel of industry experts, Thomas Zawacki, Heather Bruce and Sal Pecoraro. Their insights illuminate the key developments that will drive growth and innovation in the years ahead. Download this exclusive whitepaper today and get the insights you need to make 2025 a smashing success. #2025trends #data #AIready #2025predictions

🚊 Austin’s Light Rail is More Than Transit—It’s a Catalyst for Economic Growth!🚊 Austin’s all-electric light rail system is set to transform how people move around the city while creating tens of thousands of jobs and delivering over $30 billion in economic impact across Texas.   We’re proud that Data Axle’s verified B2B database has played a key role in identifying over 2,300 Texas businesses ready to contribute to this historic infrastructure project. From small businesses to industry leaders, this network of talent and innovation is essential to making Austin Light Rail a reality.   Learn more about this project: #EconomicImpact #AustinLightRail #TransportationInnovation #DataAxle

We've reached the end of Data Axle's 12 Days of Data-Driven Gifts to Boost Productivity and we've saved the best gift for last. Clean data is the foundation of all effective marketing strategies, advertising programs, and products. Unwrap your final gift here: https://lnkd.in/gY4GjyXC Don't want the gift-giving to end? Drop by our DMs, and let's keep chatting about how we can help you in the new year. #data #cleandata #AIreadydata #advertising #marketing #tech

In 2023, the U.S. advertisers spent $25.09 billion on CTV ads. It's not hard to see why - 88% of U.S. households stream CTV. As advertisers flock to this channel, we share expert tips on how to cut through the noise and make sure your ad gets seen. #CTV #advertising #marketing #adtech #martech #audiences #targeting

Want better inbox placement? You're in luck, because that's our penultimate gift to you this holiday season! Learn how we help. https://lnkd.in/g_nFb63r #deliverability #emailmarketing #inboxplacement

From automating data analysis to key audience targeting to ad campaign optimization, data plays a key role in your martech stack. We share real-world campaigns that demonstrate how brands are utilizing clean data to power their martech and exceed campaign goals. #martech #cleandata #AI #campaignoptimization

It's day 10 of our data-driven gifts for productivity! What are you getting today? Well, it's not 10 lords-a-leaping, but it IS a fortune teller. 🔮Predictive analytics are your best forecasting tool. Find out why: https://lnkd.in/eB5sT9SX

🎉 2024 was a year of transformation in marketing and data-driven engagement! 🎉 From navigating the cookie-less future to crafting omnichannel strategies that meet buyers where they are, we tackled the big challenges and opportunities shaping the industry. Now, we’re rounding up our most popular blogs of the year into one must-read post! Whether you’re looking for insights on identity resolution, tips for buying committee engagement, or innovative approaches to lead nurturing, you’ll find it here. 👉 https://lnkd.in/e5sRxZfU Let’s take these learnings into 2025 and continue driving impactful results together. What was your favorite marketing or data trend of the year? Share in the comments! 💡 #DataAxle #MarketingTrends #2024WrapUp #DataDrivenDecisions

Mastering attribution is a critical endeavor for marketers seeking to maximize the effectiveness of their campaigns. And - lucky you - it's our 9th data-driven gift for productivity! Unwrap your present at the link. https://lnkd.in/eXMcS7NU