Crumbl Celebrates Sweet Milestones to Ring in 2025 🍪✨ As we review 2024, it was a big year for us. Not only did we celebrate Crumbl’s 7th birthday since it all started in a small shop in Logan, Utah, we also opened our 1,000th store, and expanded beyond cookies. Here are some of the highlights: - In January 2024, the first non-cookie dessert was added to our rotating menu: the Cinnamon Square! Since then, our menu has grown to include cakes, brownies, cheesecakes, puddings, breads, and more. 🍰 - Out of the over 200 flavors we served up in 2024, the top-selling dessert was the Snickerdoodle Cupcake Cookie. - Semi-Sweet barely beat out Milk Chocolate as our most popular chocolate chip cookie. 🍪 - Crumbl fans sent over 3.7 million Crumbl gifts during 2024. 🎁 - Throughout the summer 2024, the Olivia Rodrigo “GUTS” Cookie became the first Crumbl dessert to travel alongside a concert tour! - Cookies and cosmetics made the perfect combo with our Kylie Jenner Cosmetics collaboration. - The Beetlejuice Afterlife Cake was our first non-cookie collaborative dessert. - Jimmy Fallon’s Holiday Seasoning Candy Cane Brownie marked Crumbl’s first partnership with a talk show host. 🤎 - Approximately 1 million delicious desserts were sold to customers every day! Truly none of this would have been possible without the support, enthusiasm, and creativity of our customers across the continent and beyond. The bold partnerships, fresh flavors, and return of beloved classics you can count on in 2025 is inspired by dedicated Crumbl fans everywhere, and truly wouldn’t be possible without them. 👏 As we head into 2025, Crumbl is as committed as ever to its mission of bringing friends and family together over the best desserts in the world. We can’t wait to be a part of even more sweet moments in 2025 as we expand into other countries around the globe! 🌎 Thanks for making 2024 a year to remember! 🥳
Crumbl
Food and Beverage Services
Lindon, Utah 617,445 followers
Bringing friends and family together over the best desserts in the world!
About us
Bringing friends and family together over the best desserts in the world! Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 900 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people. Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community. Crumbl’s 275+ unique cookie flavors rotate weekly and are served in our famous pink box! #CrumblCookies #TasteWeekly
- Website
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http://crumbl.com/order
External link for Crumbl
- Industry
- Food and Beverage Services
- Company size
- 10,001+ employees
- Headquarters
- Lindon, Utah
- Type
- Privately Held
- Founded
- 2017
- Specialties
- desserts, franchising, technology, data, communications, branding, human resources, company culture, marketing, testing, operations, leadership, cookies, and food service
Locations
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Primary
2570 W 600 N
Lindon, Utah 84042, US
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160 E University Pkwy
Orem, Utah 84058, US
Employees at Crumbl
Updates
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Introducing Crumbl Unboxed 2024 - An Individualized Year in Review 🍰✨ As 2024 comes to a close, we’re serving up something special: Crumbl UnBoxed! This new feature on the Crumbl App helps you relive your sweetest moments of 2024. You can peruse the most popular flavors, your personal favorites from the year, and even receive your own “Crumbl persona”. With over 200 flavors on the menu in 2024, you might just be surprised by which cookie “took the cake” in your lineup! We’re excited for this extra opportunity to celebrate the memories that made 2024 so delicious. Here at Crumbl, it’s not just about the desserts; it’s also about the moments where we share them with the people we love! Here’s to a 2025 filled with even more delicious desserts, memories, and smiles! Please feel free to share your results in the comments. 🍪💕
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Happy, merry, merry, happy, merry, happy holidays! We are thrilled to be partnering with Jimmy Fallon and the new Holiday Seasoning album for the debut of a BRAND NEW festive dessert! 🎄🛷 Jimmy Fallon released the perfect album to accompany your sleigh rides, tree decorating sessions, holiday parties, and other festive outings as the holiday season launches into full swing this week. To compliment the holiday cheer of these upbeat new songs, we created the Jimmy Fallon Holiday Seasoning Candy Cane Brownie! This rich chocolatey treat is topped with peppermint white drop buttercream, a semi-sweet ganache, and a crunch of candy cane pieces. While this dessert is not the first Crumbl dessert to combine the delicious flavors of chocolate and peppermint, it marks our first brownie dessert collaboration AND first time working with the amazing Jimmy Fallon! Since joining The Tonight Show in 2014, Jimmy and his talented team continue to surprise and delight their audience every night. Here at Crumbl, we aspire to do the same as we create the best experience possible for our customers. Together, we’re excited to offer another reason to come together with friends and family over delicious desserts AND good music. Stop by your closest Crumbl and try the Holiday Seasoning Candy Cane Brownie, available now through Saturday, December 7th! ⛄ Tune-in to NBC for a special Crumbl integration during “The Tonight Show Starring Jimmy Fallon” on Tuesday, December 3 at 11:35pm ET! #holidayseasoning #jimmyfallon #crumbl #candycanebrownie #newdessertalert #thetonightshow #experience #crumblcookies
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We are grateful for YOU this Thanksgiving season 🍁 Thank you for supporting us on our quest to bring friends and family together over desserts that embrace quality, creativity, and FUN! You are the reason we continually challenge ourselves to make our weekly menus innovative and delicious. Just a few months ago Crumbl began baking up an assortment of desserts, in addition to cookies, at our stores across the USA, Canada, and Puerto Rico. Crumbl truly values innovation: we strive to pursue what’s next without fear. Our dessert offerings now include cakes, brownies, breads, puddings, cheesecakes, and most notable this week: PIES! 🥧 For the week of Thanksgiving, Crumbl’s 1,050+ locations are offering SIX delicious pie flavors. This is a new chapter in Crumbl's effort to serve up the best boxes of desserts in the world. Come taste our French Silk Pie, Apple Pie, Cookies & Cream Pie, Key Lime Pie, Pumpkin Pie, and Pecan Pie. Cookie lovers can also pick up our iconic Double Chocolate Chip cookie at the Crumbl location nearest to you! Which pie flavor is your favorite? Is there an iconic pie flavor that we missed? Happy Thanksgiving from the Crumbl team! 🦃 #happythanksgiving #frenchsilkpie #applepie #cookiesandcreampie #keylimepie #pumpkinpie #pecanpie #pie #gratitude #thankful #crumbl #dessert
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Crumbl reposted this
🍪🇦🇺Calling all Australian marketing agencies! We’re gearing up for rapid international expansion at Crumbl, and we’ve got our sights set on Australia after seeing the excitement there recently! As we explore the best way to grow in different countries, I’m interested in chatting with Australian based agencies who can help with some of the following: 🤳 Social media management (organizing content calendar, posting, occasional content creation) ✍️ Copywriting for a variety of marketing channels (organic social, paid media, email, push, etc) 📊 Paid media management & reporting 🎁 Influencer relations, specifically building a roster for PR gifting and other activities We’re in the early stages of building this, so keep in mind that this is a preliminary list that could change as we go! If you’re part of a team (or know a team) that would be a good fit, please email social.au@crumbl.com with the subject line “Crumbl Australia Agency” and we’ll be in touch! The more info you can include about what your agency does, sample work, etc. the better. Serious inquiries only PLEASE 🙏 So excited to make some magic with the right partners! ✨
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IT'S CRUMBL'S BIRTHDAY, START THE PARTY! 🥳 Crumbl is turning SEVEN! This is a huge milestone and we're going all out! Come celebrate with us as we launch new desserts, roll out a special 6-for-4 offer, debut an exclusive collectible and new merch store, and send some lucky Crumbl fans to Universal Studios for the vacation of a lifetime. Since launching in 2017, Crumbl has rolled out over 275 mouthwatering desserts on our ever-changing weekly menu. It’s an epic celebration week, and we want YOU to be a part of it. 🖤 Crumbl’s Franchise Partners, Bakers, and employees have had a tremendous impact over the past year mastering so many new desserts in addition to cookies. Thank you for bringing the best desserts to your communities. 🤩 Here's what they have on the menu: CONFETTI CELEBRATION CAKE Get the party started with our shareable Confetti Celebration Cake! A fluffy, three-tiered shareable vanilla confetti cake, layered with velvety vanilla buttercream and topped with rainbow confetti sprinkles. This delicious dessert is available at all Crumbl locations for an ONGOING time, while supplies last! Best consumed at room temperature. 🎂 6-FOR-4 DESSERTS (WEDNESDAY, SEPTEMBER 25) It’s a birthday sale! Get a 6-Pack for the price of a 4-Pack and celebrate our birthday! Available for orders placed on September 25th only, while supplies last. Offer not valid on 3rd party sites. UNIVERSAL GIVEAWAY (SATURDAY, SEPTEMBER 28) Crumbl is celebrating its birthday in style by providing dessert lovers a chance to win a trip to either Universal Studios Hollywood or Universal Orlando Resort! Check Crumbl's Instagram for details. LIMITED-EDITION CRUMBL STICKER Get a free, limited-edition Crumbl Sticker with your order! One sticker per customer with purchase available while supplies last. NEW CRUMBL MERCH Grab the hottest new Crumbl gear from our new site now! www.crumbl.com Here’s to another great year of bringing friends and family together over the best desserts in the world! 💖
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Crumbl reposted this
I'm hiring another full-stack engineer! Crumbl is actually a really impressive tech company - great stack, fun startup energy, amazing team. This position will be mostly backend with some frontend/internal tools work too. Could be local (Lindon, UT) or remote/hybrid (US-based only). Crumbl Foods is the supply-chain arm of the business - supporting franchise partners with the ingredients and supplies they need to run their businesses. Plus - there are cookies!
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Crumbl reposted this
NEW YORK CITY | DESSERT POP-UP 🍰 It was a blast to be in the Big Apple last weekend with my incredible team, showcasing our new dessert line outside one of our downtown locations! I thoroughly enjoyed connecting with fans from near and far, all eager to experience our iconic menu. Get ready, America! Crumbl is excited to announce that we are expanding our weekly rotation to include a variety of mouthwatering desserts beyond just cookies. We are ready to showcase these yummy creations in a city close to you soon! Keep your cravings alive, and be sure to have a “sweet” day! What dessert should Crumbl tackle next?
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Crumbl reposted this
Crumbl is hiring on our Finance team! Now I am on the hunt for a talent and driven Controller. This Controller is for our Supply Chain division and will play a critical role in overseeing and optimizing our financial operations. We are looking for an expert in cost accounting and someone will will drive efficiency, improve processes, and ensure accurate financial reporting! Check it out and apply (or share). https://lnkd.in/gGGWU9Uq #crumblcareers #crumbl #financejobs Brian Halladay
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BAKING NEWS: CRUMBL IS DIVING INTO THE WORLD OF DESSERTS 👨🍳 👩🍳 At Crumbl, innovation is at the heart of everything we do. From our humble beginnings in Logan, Utah, to becoming the fastest-growing dessert chain with over 1,000 locations across the US, Canada, and Puerto Rico, our journey has been fueled by a passion for creating moments of joy and connection through the world’s best desserts. ⭐ Our new offerings, ranging from poke cakes and pies to puddings and cheesecakes, are designed to complement our beloved weekly cookie flavors. This expansion not only broadens our menu but also enhances the Crumbl experience, giving our customers even more reasons to indulge and celebrate life’s sweet moments. 🍪 As we move forward, Crumbl remains committed to setting the standard for dessert excellence. Here’s to innovation, connection, and the sweetest of successes! 💫 https://lnkd.in/gdq8A735
Crumbl has entered the dessert chat. 👀 #Crumbl
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