🎉 What’s Your New Year’s Resolution? Is it saving money, prioritizing mental health, or spending more time with loved ones? 🤔 See how your goals compare to others in our latest infographic, "Making New Year’s Resolutions: A Gen + Life Reflection." 💡 Discover: • What drives Gen Z, Millennials, Gen X, and Boomers to set (or skip) resolutions. • How life stages influence priorities like self-care, financial wellness, and more. 📊 Download the infographic now! https://bit.ly/3DBAgXp #MRX #MarketResearch #Insights #CRResearch #GenerationalResearch #Webinar #EmergeSmarter #NewYearsResolutions #GenerationalInsights
About us
At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for over 65 years, delivering great research, deep perspective, and committed client service. We’re known for designing innovative custom methodologies for answering complex marketing questions, high-quality analytical insights, and delivering senior-level attention throughout every phase of our clients’ projects. We embrace a “whatever-it-takes” philosophy on every client engagement and are flexible enough to adapt to our clients’ needs, however challenging they may become. We offer an array of effective, customizable techniques for traditional and online qualitative, quantitative, mobile, and community-based research both in the U.S. and globally. When the need arises for quick-turn insights, we have a full suite of effective agile research solutions. We are recognized in the industry for our focused knowledge and consultative expertise in the youth and family, Latino, and multicultural consumer segments, as well as B2B research. And our dedicated Shopper Insights practice is led by former client-side researchers who have deep expertise and understanding of today’s omnichannel shopper. Whatever the business challenge, our goal is to always provide smartly-designed research and thoughtful insights that inspire decisions and accelerate brand growth.
- Website
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http://www.crresearch.com
External link for C+R Research
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1959
- Specialties
- market research, panels, qualitative research, quantitative research, hybrid methods, focus groups, latino research, multicultural research, youth and family research, shopper insights, online qualitative research, agile methodologies, consumer research, home-use tests, mobile surveys, Attitude, Awareness and Usage study (A&U), ethnographies, advertising testing, advanced analytics, and B2B
Locations
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Primary
150 N Michigan Ave
34th Floor
Chicago, Illinois 60601, US
Employees at C+R Research
Updates
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✨ Happy New Year! 🎉 Here's to a new year filled with growth, innovation, and shared success in 2025! Wishing you all health, happiness, and prosperity in the year ahead. 🥂🎆 🥂 #HappyNewYear2025 #NewBeginnings #HNY #CRResearch #MRX
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Did you know that No-nonsense Shoppers feel that searching for online coupons feels like a hassle? Find out more in C+R’s Shopper Segmentation infographic! Download now. https://bit.ly/4fCuHVN #Savings #CPGDeals #MRX #CRResearch #ShopperJourney #ShopperSegmentation #MarketResearch #ConsumerInsights #Retail
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🎯 New Year’s Resolutions by Generation: What Brands Need to Know What do New Year’s resolutions reveal about Gen Z, Millennials, Gen X, and Boomers? A lot! Our infographic, "Making New Year’s Resolutions: A Gen + Life Reflection," uncovers generational trends in goal-setting that can help brands craft targeted messaging for 2025. 💡 Why It Matters for Brands: • Understand the priorities driving each generation, from mental health to financial wellness. • Learn how life stages impact resolution-setting behaviors and engagement opportunities. 📊 Download the infographic now! https://bit.ly/49Rssg9 #MRX #MarketResearch #Insights #CRResearch #GenerationalResearch #Webinar #EmergeSmarter #NewYearsResolutions #GenerationalInsights
New Year's Resolutions: A Gen + Life Reflection | C+R
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Which segment from our Shopper Segmentation relies most on digital tools to stay organized and find the best deals? The answer is the Deal Savvy Enthusiasts. Another fun fact about this segment is that hunting for bargains gives them a rush! Learn more about this and other shopper segments here https://bit.ly/3P9otlA #Savings #CPGDeals #MRX #CRResearch #ShopperJourney #ShopperSegmentation #MarketResearch #ConsumerInsights #Retail
CPG SmartMarket Shopper Segmentation | C+R
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Is the traditional checkout line becoming a thing of the past? 🤔 With self-checkout and automated stores on the rise, the future of retail is changing fast. In her latest blog post, Kayla Myhre, Director of Shopper Insights Research, explores the forces driving this shift, examining how convenience, tech, and consumer expectations reshape the shopping journey. What does this mean for retailers and brands? Find out here: https://bit.ly/4fvEn4h #MRX #Insights #CRResearch #RetailTrends #FutureOfRetail #ShopperInsights #MarketResearch #FrictionlessShopping #RetailTechnology
Do We Even Need In-Store Checkouts Anymore? | C+R
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🎄✨Happy Holidays from all of us at C+R Research!✨🎄 It’s the season for celebrating what truly matters—family, friends, and festive traditions. Whether you’re decorating the tree for Christmas, lighting the menorah for Hanukkah, or gathering around for a Kwanzaa feast, we hope your season is merry and bright. 🌟 Let’s raise a glass (or a mug of cocoa ☕️) to celebrate what makes this time of year so special: love, kindness, and connection. Wishing you a season full of cheer, and we can’t wait to see what insights and innovations 2025 will bring! 🎁 #HappyHolidays #MerryChristmas #HappyHanukkah #HappyKwanzaa #CelebrateTogether #MRX
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🚀 New Year, New Trends: How Generations Set Their Resolutions What motivates different generations to make (or skip) New Year’s resolutions? Discover the key trends from our infographic, "Making New Year’s Resolutions, A Gen + Life Reflection," based on insights from 2,000 Americans. 💡 Discover each generation’s top priorities—like mental health and saving money—and how life stages shape who’s most likely to set New Year’s resolutions. 📊 Download the infographic now! https://bit.ly/404kPjf #MRX #MarketResearch #Insights #CRResearch #GenerationalResearch #Webinar #EmergeSmarter #NewYearsResolutions #GenerationalInsights
New Year's Resolutions: A Gen + Life Reflection | C+R
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🎉 Cheers to 30 Incredible Years! 🎉 After three decades of dedication and excellence here at C+R, Rhonda Eviston is retiring! Rhonda’s professionalism and hard work have impacted our clients, projects, and team. She’s been more than a colleague—she’s been a friend and a source of inspiration to many. While we’ll miss her, we’re excited for Rhonda as she begins this new chapter. May her retirement be filled with joy, relaxation, and fulfillment! Thank you, Rhonda, for 30 amazing years. Your legacy will always be part of C+R! 💙 To learn more about Rhonda, please visit https://bit.ly/4gi2xAw p.s. Check out some of our photos from Rhonda's retirement party yesterday! #CRResearch #MRX #BestCompanies #marketresearch #insights #retirement
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❓ Can AI take your segmentation to the next level? At C+R Research, we combine decades of segmentation expertise with AI innovation to deliver personas that go beyond the numbers—offering real, actionable insights into consumer mindsets and behaviors. In his latest blog, Patrick Panzenboeck, SVP of Information Services, explores how we use AI-driven personas to help brands make smarter, faster decisions on strategy, messaging, pricing, and more. ✨Learn how AI is transforming the future of segmentation. Read it here https://bit.ly/3DkyklT #MRX #MarketResearch #Insights #CRResearch #EmergeSmarter #Segmentation #AI #Innovation #FutureOfMarketing
From Data to Personas: How We Are Harnessing AI for more Actionable Segmentation | C+R
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