Love it, thanks for sharing this, Shruti Shah ... #Investors, weigh in to this #marketplace conversation in the comments 👀
Earlier this month, I had the opportunity to participate in Marketplace Mastermind, an event hosted by North Carolina’s CED (Center for Entrepreneurial Development). One common challenge that was voiced, across industries, was securing funding given how marketplace businesses performed in the decade. ➡️ I believe marketplaces can still be compelling investment opportunities, but founders must consider two critical things for scale: 1️⃣ Determine how to maximize the value the marketplace is generating for the customer. 2️⃣ Create a loyal customer base. Understanding who is using your product or service and why is critical when it comes to marketing to your customer. I’m grateful to CED for having me and for their work to support marketplace startups like Jobvious, CareYaya, Remoov, ArenaCX, and GroupUps – all of which are scaling their businesses outside of Silicon Valley! Investors, weigh in — how are you feeling about marketplace businesses right now? #marketplaces #founders #maximizevalue #startups