The people we work with warm our hearts—so we made socks to warm their toes. 🧦🔥 And these aren’t just any socks. These socks have our values woven right in: real talk, dirty hands, creative minds, and good manners—because for us, values like these aren’t just for the holidays. Big thanks to Hippy Feet for helping make these value socks a reality, all while supporting homeless youth and being eco-conscious. 🙌 We’re spreading cheer the CBX way—with hands-on creativity, thoughtful design, and a little flair. (And yes, disco balls, confetti, and ornaments are absolutely part of the vibe.) ❄️🎉
About us
Based in New York and Minneapolis, the CBX agency provides award-winning brand positioning and product portfolio architecture, identity design and corporate branding, package and private label design, and retail activation services to some of the most beloved brands in the world. Clients including: General Mills, Snapple, Hershey, Hormel Foods, J.M. Smucker Co, Land O’ Lakes, Clorox, Mott’s, Kroger, Purina Mills, Celestial Seasonings, Rite Aid, Cargill, Church & Dwight, Dairy Farmers of America, Lutron, Melissa & Doug, Merck, Mondelez International, Pepsico Beverages & Food, Proximo Spirits, Kimberly-Clark, Home Depot, Wakefern, Boston Scientific, Wawa and The Boston Beer Company have trusted CBX to powerfully, visually connect their brands with the lives of their consumers. We believe that nurturing a culture of creative minds, dirty hands, straight talk and good manners inspires our team to find innovative ways to connect clients to the people who make their businesses thrive. Learn more about the value CBX would bring to your company at: https://cbx.com
- Website
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http://www.cbx.com
External link for CBX. A BRAND AGENCY
- Industry
- Design
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Design, Design Strategy, Packaging Design, Innovation, Retail & Environment Design, Private Label, Brand Architecture, Naming, Messaging, Identity Desgin, Content Strategy, Marketing, Advertising, Brand Management, Consumer Insights, Verbal Strategy, Experience Desgin, Events, Strategy, Branding, Purpose, Food and Beverage, Consumer Products, Life Sciences, B2B, and Omnichannel
Locations
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Primary
Get directions
35 East 21st Street
2nd Floor
New York, NY 10010, US
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Get directions
520 Nicollet Mall
Suite 1000
Minneapolis , MN 55402, US
Employees at CBX. A BRAND AGENCY
Updates
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Fresh from BevNET Live, our Engagement Director Sarah Mix is bringing the energy (and the insights)! 🎤✨ From innovative ingredients like “sea biotics” 🌊🪸 to purpose-driven brands making a splash, the event showcased the creativity and passion driving the beverage industry. Check out Sarah’s post below to get the full scoop on her favorite moments, brands, and takeaways from BevNET Live. 🥤💡 #CPG #branding BevNET.com
Hot off BevNET live, feeling energized, excited, and grateful to work in the CPG space. It was a phenomenal event that included hearing pitches from countless new to the world and emerging brands, learning from many thought leaders, founders, and OGs in the beverage space ( 👋 Craig Dubitsky), and of course reconnect with industry friends and meeting new ones. My thoughts and .02: ✅ Most intriguing ingredient: 🪸 Ocean minerals/ “sea biotics” (hey OoMee and @Guinep) ✅ Most interesting product: Tie goes to @Sosa The Soda Water Kefir and Fresh Fizz Sodas date sweetened Cola ✅ Best tasting product (that I tried) 🫚 Recoup Beverage ✅ And bravo and very well done to happy® and TRIP for getting 100% behind their mission by partnering (and promoting) happiness and mindfullness with their product, brand, and partnerships (Calm and NAMI) AND having a great tasting product ✅ And finally Shout out to all the other brands I met that are hustling— we see you! Mas Energy Drink OoMee oHy RINGA® Bayou City Hemp Company Fierce & Kind Spirits Drink Melo Brooklyn Best Iced Tea and Lemonade @sauve! Shroomi® Thanks BevNET.com and everyone who attended, for another great event! CBX. A BRAND AGENCY
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Here are 4 key principles to help food and beverage brands successfully market flavors before the first taste: 1. Embrace universal sensory language 2. Have a solid narrative 3. Use design and language to suggest taste 4. Weave in cultural differences In design, flavor isn’t just about taste—it’s about telling a story. In his latest article for Creative Bloq, CBX Principal Mark Christou explores the delicate art of communicating flavors in food and drink branding. He discusses how to create visuals that 👊hit you in the feels 💥and emphasizes the importance of every little detail—from packaging to online presence—in crafting a sensory experience. Mark offers examples like poppi, Jeni's Splendid Ice Creams, and Chomps to show how brands can stand out in a crowded market while staying true to their flavors and values. READ THE FULL ARTICLE HERE: https://lnkd.in/eDVHEwDA What’s a food or beverage brand that instantly communicates flavor to you? Tell us in the comments🍫🧃🍟 #branding #branddesign #productdesign #packagingdesign #brandstrategy #cpg The Coca-Cola Company Walkers Crisps UK
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Magic happens when both our MN and NYC offices come together to celebrate at our annual #holiday party. Also, when there’s a magician at said party. Check out some scenes from last week’s holiday party at Sundays in Brooklyn. #branding #design #holidayparty
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Just in time for the holidays, the 7UP Shirley Temple is here to bring some sparkle to your table. It’s the perfect way to offer your guests a festive and refreshing non-alcoholic beverage to get into the holiday spirit… without the spirits. We’re delighted to see this iconic drink reimagined and on shelves—and even more excited that our team got to play a role in designing it. Still don’t believe it’s real? Believe it. Even New York Magazine's #ApprovalMatrix had to weigh in on this festive collab 👀 …Lowbrow? Debatable. Brilliant? Absolutely. Big 👏 to the team that made this design sparkle: Keurig Dr Pepper Inc. Allison Kapp Christopher Cook Melissa Braun Short Are you adding the 7UP Shirley Temple to your holiday plans? Tell us how you’re celebrating in the comments 👇 #branding #rebrand #branddesign #packagingdesign #marketing
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CBX is proud to partner with Naturally New York on The Holiday Bazaar! Join us on Wednesday, December 11th, from 4-10 PM in NYC for an unforgettable evening of shopping, sipping, & celebrating the holiday season. This festive gathering will bring together the Naturally New York community and CPG industry professionals for an exciting opportunity to connect, discover, and enjoy the holiday spirit. What to expect: 🤝 Networking with over 250+ attendees from our wonderful community 🎁 Shoppable Holiday Marketplace featuring 40+ natural brands from our community 🍽️ Delicious treats including complimentary food, beverages, & cocktails 🎶 Live Entertainment featuring a DJ, photo booth, and special surprises! RSVP HERE: https://lnkd.in/gbD3AGBT #naturallynewyork #nny #partner #happyholidays #holidaybazaar #cpg #networking
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CBX’s Engagement Director, Sarah Mix, is heading to BevNET.com's BevNET LIVE next week—a go-to event for education and connections in the beverage industry. Our team always comes back with fresh ideas, new friends, and a deeper understanding of the trends shaping the market. If you’re attending, make sure to say hi—and maybe grab a drink while you’re at it! 🥤 #Branding #packagingdesign #CPG #BevnetLive
Next week CBX. A BRAND AGENCY and I are headed to BevNET.com's BEVNET LIVE. This is an event that I have found to be more valuable than many industry events, because of the perfect format. The way the event is set up is to focus on 1.) Networking and 2.) Education. I've walked away every year with new learnings and insights, new connections, and many new friends. Who will I see there? Would love to say hi and grab a bev together. (Thanks John Craven for the graphic).
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Penne is the best shaped pasta. Wait no – it’s spaghetti. Er, scratch that, it’s…nevermind. Truthfully, we’re hungry for all of it. Litehouse Inc. partnered with CBX to create a fresh, visually engaging brand identity for Veggiecraft that reflects its fun and tasty personality. With bold fork imagery and playful illustrations that celebrate the veggies behind every bite, the new design brings Veggiecraft’s ingredients front and center. 🥕🍅 Simple, feel-good claims reassure shoppers they’re making a smart choice, while QR codes on the back unlock recipes and tips, making Veggiecraft an easy go-to for everyone. The team at Veggiecraft loves a good pun, so… penne for your thoughts? 🍝 Let us know what you think of the fresh new look in the comments below! Paul Hemingway, Camille Balfanz, Kate Nees, Caroline Creasey Steven Swanson Celia Bertsch #branding #design #branddesign #packagingdesign #cpg #marketing
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What’s the biggest difference between our NYC and Minnesota offices? In NYC, they outsource the turkey carving. 🦃 In Minneapolis, it’s DIY. Specifically, Steven Swanson is the MVP with the carving knife. We kicked off the festivities early this year with Thanksgiving potlucks in both offices - sharing good food, great stories, and a reminder of what matters most: connection. These moments remind us how much we have to be thankful for, both as colleagues and as friends. From all of us at CBX, Happy Thanksgiving! 🍂
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How far is *too far* when it comes to a rebrand? It’s a question we’ve been asking ourselves here at CBX, especially with all the buzz surrounding recent redesigns from big-name brands. In a recent Fast Company article, our very own Principal Mark Christou shared his thoughts on why the WAY a brand approaches its redesign is key to long-term success. The piece looks at Schwan’s, the iconic American food delivery service, which recently shut down following a 2022 rebrand as ‘Yelloh.’ While a variety of factors contributed to its closure, confusing loyal consumers with a total rebrand likely didn’t help stop the bleeding. Mark’s take? “Not all in one bite.” Successful rebrands are about making thoughtful, calculated changes—not biting off more than your audience can chew. Big thanks to Hunter Schwarz for spotlighting this convo! READ the full article HERE: https://lnkd.in/eHqQZmMq What companies come to mind when you think of (un)successful rebrands? Comment below #advertisting #branding #rebrand
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