Bunsen

Today General Proximity comes out of stealth. General Proximity is developing a new class of medicines that we believe has the potential to decrease global disease burden, transform human health, and extend lifespan more than any other current therapeutic modality. Read more here! https://lnkd.in/gkR2TaFQ

Digging this unique section we designed for Iambic Therapeutics Designed at Bunsen 3D design + animation by Tino Z. Icon motion design by FLOWTUTS ❁ Check out the live site: https://iambic.ai

Dear Biotech Founders, You may be preparing to launch your company, announce your seed round of funding, your first major partnership, or a new significant SAB member. You have a game changing technology with a notable amount of supporting data. You, your co-founders and your advisory board hail from the most prestigious institutions in the world. Your platform approach has hundreds of potential applications. Today you’re just focused on the two or three that are most important or solvable in the next couple years. You can’t build it yourself so you need to tell your story. Why? Because you need great scientists and engineers who can help you build it. You need great investors, not just to provide the “fuel,” but the experience and the network. You need partners who share your vision and are willing to take a risk on you to make it a reality. You have various tools at your disposal: You can launch a website, publish press releases and present at conferences. But what are you going to say? What do you want investors to feel when they visit your homepage? What do you want CSOs to see and read when they visit your platform page? When WIRED agrees to interview you about your launch out of stealth, what are you going to tell them? How are you going to convince them that you’re working on is an exciting problem worth solving with a differentiated approach? At Bunsen, what gets us up in the morning is the development of the most powerful technology in the world for changing minds: Storytelling. It’s been proven by neuroscientists that clear storytelling can actually change the brain waves of the listener and make them sync up with the storyteller’s. That means you have a profound influence on what your audience thinks about you and your company and it’s up to you to tap into that. We believe that the next generation of world-changing founders are the ones who, like you, are commercializing brand new technologies that have the potential to solve the hardest problems on earth. That’s why we started Bunsen. We wish you the best of luck on your upcoming launch and are here as a partner for you when you’re ready. If you have questions or want to kick the tires on your message or just get candid feedback on your logo, we have office hours which you can sign up for here: https://lnkd.in/estiDfMJ If you have a project coming up and want to explore a partnership with us, share more about it here: https://lnkd.in/eeSsbXHV Cheers, Ben, Matthew and The Bunsen Team Cc: Matthew Smith Bunsen

Amazing to see the continued success of one of our recent clients Cognito Therapeutics, Inc. announcing their Series B fundraising round of $35M in funding, check out the new website at  https://www.cognitotx.com/ This is precisely the kind of company Bunsen loves to partner with. Wildly talented, and relentless in solving some of the most evasive problems on the planet that effect so many. Design for Cognito was an adventure in balancing their current branding while elevating it to a new standard for a company that is truly changing brains. The previous design had a lot of strong language, but lacked the kind of visuals that would SHOW not TELL. We worked on creating a 3D approach to the product and showcasing in situation. We used a serif typeface to appeal to a consumer audience since so much of what Cognito is working on will be in front of the patient. Unlike some biotechs we design for, Cognito needed to be much more approachable, so we leveraged calmer colors and textures to create a spacious and relaxing design. It may seem like the visual language is just nice-to-have, but these details (and MANY more) add up to a complete visual system that helps set aside the brand and company to be more noticed. When you're noticed you can get attention. Attention is what can give you those extra seconds attracting partnerships, funding, and talent — giving you the edge you need. Hit me up if you'd like to talk about Bunsen working on your brand, site, or decks, from design through strategy, we're here for the technical work in deep tech and biotech.

Our friends at a16z Bio + Health launched "Bio Eats World" in 2020, drawing inspiration from @marcandreesen's iconic quote. This year, they've embarked on a fresh journey with the rebranding of their podcast to "Raising Health," a move Bunsen was thrilled to partner on. The biotech and health sectors are witnessing a seismic shift in pace and scale, and a16z is at the forefront, capturing this evolution through their podcast. With the insightful leadership of Sue Hager, CMO of Bio + Health at a16z, the rebranding isn't just a change of name—it's a strategic move to spotlight the exciting decade ahead for investors and their portfolio companies. The transformation from "Bio Eats World" to "Raising Health" reflects a16z's deep commitment to human-centric health innovation, as seen in their investments in companies like Function Oncology, Marker Learning, and IDRx. "Raising Health" is more than a podcast about biotechnology; it's a narrative of visionaries and entrepreneurs who are driving transformative health innovations. It's a platform where stories of grit, determination, and breakthroughs are shared. At BunsenStudio, we aimed to encapsulate this spirit in the podcast's new creative direction. Have a listen to ‘Raising Health’ with us, where each episode weaves personal journeys and insights into the future of healthcare. I’m so stoked for Bunsen to contribute to this pivotal chapter in health and biotech. It’s a little part, but we’re still proud to be here. What did a16z think of the work? "Bunsen worked with our tight timeline producing a hip, new brand for a16z's Raising Health. I really appreciated the creativity and design expertise they brought to our project. I highly recommend this team!” ~ Susan Hager CMO / a16z Bio + Health Don't miss the latest episode of 'Raising Health'! Tune in for incredible stories of innovation and transformation in the health tech landscape. At a16z.com if you like, https://lnkd.in/eDYrMcWH or on Spotify if that’s your thing. https://lnkd.in/eFPkVVTs #RaisingHealth #BioTech #HealthTech #Storytelling

Working with biology and technology, there's a constant tension of new information and unpacking what we know, deciphering it, and sharing it with the industry so that we can all benefit. This is at the heart of one of our favorite orgs in the industry. A group we're currently rebranding. (see image for ideas around the Cipher) Imagine you're a spy in ancient times, holding a critical message, but it appeas to be just a jumbled mess of nonsensical letters and forms. This, my friends, is the art of the cipher. Not to be confused with Bill (https://lnkd.in/dwpf2j7R), the Cipher is a method of transforming information into and out of code to keep it away from prying eyes. It's a linguistic magic trick, and requires an equally magic translator. Ciphers have this oddly pivotal role in history, not just as tools of secrecy, but as catalysts for advancing cryptology and impacting world events. Consider the significant role of the Caesar cipher, a simple yet effective substitution method used by Julius Caesar to encode military commands. Its elegance lies in its simplicity, shifting each letter a fixed number down the alphabet. This technique, though elementary by modern standards, was revolutionary in its time. Fast forward to the 20th century: the Enigma machine, used by Germany during World War II, was a marvel of engineering and cryptographic complexity. Its decryption by Allied forces, led by Alan Turing (the same Turing associated with the Turing Test for AI https://lnkd.in/dFtyMe3f) and his team, is a celebrated achievement in the annals of cryptography, illustrating not only the strategic importance of codebreaking in warfare but also the rapid advancement of the field. Ciphers are more than tools of concealment; they are reflections of the human intellect, and our pursuit of security, secrecy, and ultimately, the power that comes with knowledge. May we share it! (love working with Kiel Mutschelknaus, who is constantly upping the ante for Bunsen branding and concepting) #biotech #coding #cipher #biology #branding #sciencemarketing #science #jpm2024 #jpm24