Boardstream

Are you an Advisor to a company? If so, how do you know if you're good, great, or not the best Advisor for them? 🤷♀️ 🤷♂️ 🏅 What does it take to be a truly impactful advisor? Is it about the connections you offer? The strategic insights you bring? Or perhaps, it’s the trust you build as a sounding board for big decisions. The truth is, being a great advisor is all of this—and more. 🕵 At its core, great advising starts with understanding. Do you take the time to truly learn a company’s vision, goals, and challenges? Effective advisors dig deep, asking the right questions and tailoring their guidance to align with a company’s long-term strategy. 😴 It’s also about engagement. Are you showing up fully? Great advisors don’t just attend meetings—they stay proactive, offering timely insights, making introductions, and championing the company wherever they can. The best advisors are invested in the company’s success as if it were their own. 🤨 And of course, it’s about trust. Are you the leader’s go-to for candid, constructive feedback? The ones who make the biggest impact are those who are objective, dependable, and always focused on driving value. What do you think makes for a great advisor? Have you had any incredible Advisors, and if so, what were some of the reasons or specific impact they provided? Share in the comments! 🙌 #AdvisoryBoards #Boardstream #Advisor

I've personally had hundreds of conversations with various Executives, Founders, VC/PE Partners, and other experienced business leaders about Customer Advisory Boards and the most surprising thing has been how little #CABs are understood. Why is it that most of the worlds leading B2B companies have CABs, but they remain a mystery? Here's a bit of an unpacking for those of you less familiar with these game-changing strategies: *The Most Impactful Results Customer Advisory Boards Deliver for Companies* Customer Advisory Boards are essential for companies seeking deeper relationships with key customers and a competitive edge. But what makes them so impactful? Here’s a look at the results businesses achieve through well-executed CAB programs, with examples of companies and metrics that prove their success. 1. Enhanced Product and Service Innovation: CABs provide direct customer insights, uncovering pain points and unmet needs to drive better product development. - Example: Microsoft used its CAB to gather feedback that enhanced Azure. The result? A 30% boost in enterprise adoption and a 15-point increase in Net Promoter Score (NPS). 2. Deeper Customer Relationships: CABs foster collaboration and mutual investment, making customers feel like strategic partners. This leads to higher retention, loyalty, and growth. - Example: Salesforce’s CABs helped refine CRM features, resulting in a 20% increase in retention and upsell rates exceeding forecasts by 35%. 3. Strategic Market Intelligence: CABs act as focus groups, delivering actionable insights on trends, competitors, and priorities, enabling companies to refine strategies. - Example: Adobe’s CAB helped them adapt Creative Cloud for evolving professional needs, leading to a 22% increase in adoption within targeted segments. 4. Improved Brand Advocacy: CABs often turn members into brand ambassadors who amplify messaging and endorse products within their networks. - Example: A global tech company reported 15% of new business leads came from CAB participants endorsing their brand. 5. Better Alignment Across Teams: CAB feedback aligns product, marketing, and sales teams, improving efficiency and customer satisfaction. - Example: A Fortune 500 firm reduced product development cycle time by 25%, thanks to cross-team clarity fostered by CAB insights. CABs are more than feedback channels—they build partnerships that drive growth and innovation. Companies like Microsoft, Salesforce, and Adobe show how CABs deliver measurable success, including higher retention, faster product adoption, and increased market share. Does your company have a CAB or are you considering building one? We'd love to hear about it! cc: Boardstream #AdvisoryBoards #CustomerAdvisoryBoards

We’re talking about all things Customer Advisory Boards on this #CMOHuddlesStudio! How to create them, how to maintain them, and how to utilize them to drive business forward. You won’t want to miss this conversation with Melanie Marcus of Surescripts, Marca Armstrong of Sensera Systems, and Marina Ilishaev of Boardstream. ⏰ Set your reminder below! ↓ #CMOHuddlesStudio #CHS