We are thrilled to announce that HR.com has selected our article as a Top Pick in their latest edition of the "CHRO Excellence: HR Strategy & Implementation" magazine. John P. Parkins Cristina Itze Discover practical strategies to help multigenerational teams thrive and maintain high employee satisfaction across generations: https://lnkd.in/eTGHrK88 Sean Ogar Rick Miller Jeffrey Williams Parker Molello Ethan Schug Kyle Celeste #WorkforceDiversity #MultigenerationalWorkplace #HRLeadership #Collaboration #BigChalk
Big Chalk
Business Consulting and Services
Evanston, IL 5,294 followers
We bring order to the chaos of data.
About us
At Big Chalk, we're all about delivering value from big data to meet the unique needs of CPG brands. Our analytics, insights, and technology provide CMOs, Brand Management, and Sales Leadership with the tools and expertise to assess and refine business and market challenges in real-time. What sets us apart is our people and culture. We're a team of top-tier talent, from data engineers to data scientists to BI specialists, with a deep understanding of the CPG industry. We know that analyzing data is just the beginning - it's what you do with it that counts. That's why we work closely with our clients as an extension of their team, taking away their pain points and replacing them with results-driven solutions that lead to the best possible outcomes. Whether you need consulting for straightforward data and insights or require more specialized expertise, we're here to help. Our engagement is driven by collaboration, conversation, and review, and we're always focused on delivering tangible results that drive your business forward. So if you're looking to stay ahead of the curve in the world of CPG, turn to Big Chalk for the tools, expertise, and innovation you need to succeed.
- Website
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https://www.bigchalk.co/
External link for Big Chalk
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- Evanston, IL
- Type
- Partnership
- Founded
- 2017
- Specialties
- Consumer Insights, Marketing Mix Modeling, Market Research, Data Science, Media Analytics, Segmentation, Price & Promo Analytics, Trade Analytics, Shopper Insights, Category Management, Data Analytics & Reporting, Brand Health, Innovation Research, Consulting, and Strategy Consulting
Locations
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Primary
Get directions
1570 Oak Ave
Evanston, IL 60201, US
Employees at Big Chalk
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Roderick Brown
Director of Customer Success at Big Chalk Analytics
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Kris Walker
Co-Founder & Principal at Big Chalk Analytics + Co-Founder & President at Hoodie Analytics
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Barrie (Freeman) Rappaport
Insights Director/Senior Consultant
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Peter Hickman (MBA)
Insights & Analytics Professional | Retail and CPG
Updates
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Thank you Modern Restaurant Management (MRM) magazine for featuring #BigChalk 's latest consumer research on holiday spending trends. Our findings reveal a significant shift in consumer behavior this season: "Nearly 29% of U.S. households plan to cut back on dining out this season—a figure that soars to 54% among #TradeOffConsumers, a growing segment now making up one-third of the U.S. population." Rick Miller For more insights, read the full article here: https://lnkd.in/e4K2ZRcu Sean Ogar Jeffrey Williams John P. Parkins Kyle Celeste Cristina Itze #HolidayShopping #HolidaySpending #Restaurants #ThanksgivingTrends #CPG
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The holiday shopping season is here, and our own Rick Miller is back on the Road 2 Retail podcast with consumer spending insights you won’t want to miss! As we head into this critical shopping period, Rick dives into the current state of the consumer, exploring: 1) The cautious mindset of the #TradeOffConsumer and their discerning spending habits 2) Why #Walmart and #Target are seeing different financial outcomes this season 3) Actionable strategies for brands to optimize marketing and increase holiday sales 🎧 Tune into the podcast now: https://lnkd.in/eubdkZZg 📊 Check out the full holiday shopping report: https://lnkd.in/gZexc-Sj Rick Miller Sean Ogar Kyle Celeste John P. Parkins Jeffrey Williams Kris Walker Bruce Montgomery TRACEY PRIEST #HolidaySeason #RetailInsights #ConsumerTrends #CPG #BigChalk
How is the holiday shopping season shaping up? Episode #71. Big Chalk's Rick Miller is back to share some new data about the state of the consumer as we head into the holiday shopping season. Rick Miller, Head of Sales & Marketing Effectiveness at Big Chalk, returns to share with us new data about the state of the consumer from their Tradeoff Consumer work. According to the National Retail Federation, approximately 19% of annual retail sales take place during the holiday shopping season. Among the points Rick covers are: 1) Even with wages trending up and inflation calming down, the Tradeoff Consumer is still not feeling great and being very discerning with their spending 2) The recent contrast in financial performance between Walmart and Target and some potential reasons for the difference 3) What actions can brands take now to optimize their marketing plans and increase their odds of a successful holiday shopping season? You can dig into The Tradeoff Consumer research at their website: www.bigchalk.co (no 'm'!). Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Bruce Montgomery Andrew Weiss Krista Anderson Maya French Matt Matros Beryl Stafford Dawn Kelley Ryan Springer Richard Palmer Christopher Hunter Genevieve G. Gilbreath Jamie Grace Robert S. Maxwell Wade Yenny Corey Scholibo Nigel Smith Laura Meemken Tanay Kothari Gregory Esslinger Holiday Report Link: https://lnkd.in/gZexc-Sj https://lnkd.in/gZph8y6M
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Thank you Welcome to the Jungle for featuring our #BigChalk research on Gen Z’s preference for the office! Our findings show that nearly half of Gen Z workers believe in-person office environments enhance their quality of life and productivity. Read the full article to learn more about how young employees working remotely can build connections and advance professionally https://lnkd.in/eUdQBctJ Rick Miller Sean Ogar John P. Parkins Kyle Celeste Cruz (Champagnecruz Aka Bill) #GenZ #WorkplaceTrends #BigChalkInsights #FutureOfWork
Office FOMO? New employees may be missing out on career growth opportunities | Welcome to the Jungle
welcometothejungle.com
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Big Chalk reposted this
Ultimately, almost half of Gen Z workers said working in an office best supports their quality of life, compared to about 30% of millennials, and about 16% of Gen X and Baby Boomers, according to a survey from Big Chalk . #rto #worklife
How RTO FOMO has finally set in for younger workers
https://www.worklife.news
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Tune into Road2Retail to hear Rick Miller discuss the importance of understanding your consumers and utilizing research tools to drive your brand performance with Bruce Montgomery and TRACEY PRIEST. Enjoy the show https://lnkd.in/exfzjBfk Sean Ogar Kris Walker Kelly Bernazza-Hall John P. Parkins Jeffrey Williams Chris Kneisel Alexa Lindsay, MBA, CDMP Kyle Celeste Ross Love Ilana Friedmann Zalika Cristina Itze Susan Lambert Chris Joseph Ron Tieskoetter #BigChalk #TradeOffConsumer #CPGTrends #BrandInsights
Episode # 69 Big Chalk's Rick Miller talks to the Road 2 Retail audience about current research tools and the state of the consumer Understanding Your Consumer and Utilizing Research to Drive Your Brand Performance On the show today we spend time with Rick Miller, Head of Sales & Marketing Effectiveness at Big Chalk. Rick takes us through a detailed discussion covering: 1) What research tools should a brand utilize to ensure they understand their consumer and their brand's role in the category 2) The three key pieces of data driven research you need in order to improve your odds of success in getting a retailer to take your brand into their assortment 3) Big Chalk's proprietary research detailing The Tradeoff Consumer. Who are these people? What decisions are they making right now? How do these consumer actions impact both brands and retailers? You can dig into The Tradeoff Consumer research at their website: www.bigchalk.co (no 'm'!). Rick also goes into detail on marketing mix models and the importance of understanding the impact of your promotional spend and how to use this data to make spending allocation decisions going forward. These tools not only can help a brand grow, but also helps to remove uncertainty in the mind of your investors that the team knows what they are doing with their funds. Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Krista Anderson Maya French Matt Matros Jim McGuiness Jamie Grace Robert S. Maxwell Matt Matros Ryan Springer Genevieve G. Gilbreath Wade Yenny Andrew Weiss Corey Scholibo Dawn Kelley Nigel Smith Beryl Stafford Gregory Esslinger Laura Meemken https://lnkd.in/gYSjwtKc
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Is your #marketingstrategy ready to drive growth in 2025? From advanced analytics to brand and pricing insights, our subject matter experts bring the precision you need to reach your business goals. Let’s discuss how we can help elevate your strategy — get in touch today! https://lnkd.in/emSEdTNg Sean Ogar Kris Walker Rick Miller John P. Parkins Cristina Itze Roderick Brown Arkaparna Mandal Alexander Hathcock Jason German Bill Gedwill Peter Hickman (MBA) Barrie (Freeman) Rappaport Carl Clement IV #CPG #marketingmix #brandhealth #marketresearch #pricing
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A critical aspect of #RTO that isn’t getting enough attention is the cultural impact it will have on today’s #multigenerational #workforce. When teams spanning several generations are brought back to work in a shared space, challenges like communication differences, conflicting work styles, and age-based stereotypes often intensify — making an already difficult #RTO transition even tougher. Download our white paper to learn practical strategies companies can implement to build a thriving multigenerational workforce: https://lnkd.in/evvVPSJh Sean Ogar Rick Miller John P. Parkins Champagnecruz Ilana Friedmann Zalika Kyle Celeste Parker Molello Ethan Schug #WorkplaceCulture #WorkplaceFlexibility #BigChalk
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In an environment where the high price of goods and services continues to challenge both individuals and businesses, we provide solutions to help #CPGbrands reach the #TradeOffConsumers. Download our research at BigChalk.co/Insights to discover effective marketing strategies. Rick Miller Sean Ogar Kyle Celeste #BigChalk #BrandManagement #Retail #ConsumerTrends #ConsumerBehavior https://lnkd.in/gP669EGC
Here's why inflation may look like it's easing but is still a huge problem
cnbc.com
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Nestlé’s statement emphasizes a familiar trend we’ve seen at Big Chalk: budget-strapped consumers (what Big Chalk calls #TradeOffConsumers) continue tightening their belts even as price increases ease —a sentiment reflected in our latest research. https://lnkd.in/eCHTJMGB If you're still pushing family packs to reach the Trade-Off Consumer, you need our help. Get in touch or download our Trade-Off Consumer research at BigChalk.co/Insights. Sean Ogar Rick Miller Kyle Celeste Bruce Montgomery Ilana Friedmann Zalika Nestlé #BigChalk #ConsumerSpending #CPG #BrandManagement
Nestlé Says Slowdown in Rising Food Costs Isn’t Soothing Pinched Shoppers
wsj.com