The INKEY List | B Corp

Welcome to the INKEY Hydration Station! 💦 Our NYC pit stop was next level: ✔️ Hydration licenses officially issued 🪪
 ✔️ Skin refueled and glowing 🚦 
✔️ Sneak peeks from Mark + Colette for a new product launch 👀 We had the best time meeting our amazing community and talking all things hydration 🖤

Not all billboards are made equal… this one hydrated LONDON 💧 We created the world's first hydrating billboard! With our tap giving out over 700 of our Hyaluronic Acid to our INKEY community and the public 🤩 We tested hydration levels on the spot, showing how 91% of people have dehydrated skin—and most don’t even realize it 💡 Teaming up with Cano Water®, we kept London hydrated (inside AND out) with FREE hydration 💦 Where should we bring the hydration station next?

"My favourite launch of the year" - thank you so much Nadine Baggott for the love for our Bio-Active Ceramide Moisturiser on This Morning 🖤 Beauty expert Nadine featured Bio-Active within her segment on must-have beauty gifts for Christmas, where she mentioned it is the perfect moisturiser for winter skin ✨ https://lnkd.in/e8ZkFxrr

INSIDE THE INKEY LIST… Reflecting on this Black Friday period as a brand founder 🖤 💭 INKEY is too good to be true! Often the misconception about a brand that delivers incredible efficacy at a good price is a barrier to purchase. Black Friday allows a curious shopper to give us a go and realise just how good the product is. A win for them and a win for new customers (and the loyalty we get!) 💭 It is not just about the product - the service MATTERS. I’ve had a nightmare with shopping online this season, and I am beyond proud of our team who went above and beyond to deal with ALL enquires in less than 8 hours! Go Russell Bailey Chloe A. and team! Excuse the late night bathrobe and toothbrush…time poor but hey 🤪

We’re Get The Gloss Winners! 🥇 We’re so excited to announce that 2 of our most-loved products have taken home GOLD at the Get The Gloss Beauty Awards! 🎉 ⚪️ Best Blemish Product - Hydrocolloid Invisible Pimple Patches 👁️ Best Eye Cream or Eye Serum - Caffeine Eye Cream Huge thanks to the judges for crowning us gold 🏆 and to YOU, our amazing community, for the constant love and support. We couldn’t do it without you! 🫶 https://lnkd.in/eDuj2Bi8

AWARD WINNERS - BEST DIGITAL EXPERIENCE INNOVATION 🏆 We’re celebrating this week as members of our Online team, Joanna Melville, Kiri Leach, and Fatimah Khan picked up GOLD at the Contentsquare Digital Experience Awards. Shortlisted from over 100 brands, our submission focussed on the optimisation and development of our Digital Skin Tools. This year alone we have tripled our offering, enhancing the original Skin Quiz alongside the introduction of Build Your Own Bundle and our first-to-market AI-driven, Acne Analyzer Pro. The awards recognise the trailblazers who are nailing their digital experience and have fundamentally changed the way their consumers interact with the brand, and so to collect the Gold award is a huge testament to our team and their continued focus on elevating every consumer experience. Haven’t tried them yet? Check out our award-winning tools now 👇 https://lnkd.in/e9YMtXCw

Our Hydrocolloid Invisible Pimple Patches are a Marie Claire award winner! 🏆 Crowned 'Best Acne Patches,' the judges described them as 'the best of the best,' praising the ingredient list for its spot-shrinking abilities 🤩 A huge thank you to Marie Claire for this incredible recognition! 🫶 https://lnkd.in/dkDVqwQV

We're still buzzing from the success of SEPHORA Middle East's first-ever SEPHORiA! ✨ Over three action-packed days, SEPHORiA welcomed around 5000 attendees including journalists, influencers and customers. We were thrilled to see our booth filled with guests from open to close, becoming one of the most popular spots in the area. One of the event highlights was our masterclass, led by Joseph "JZ" Zarzecki, our Global Director of Education. He captivated the audience by sharing his insights into his career journey, debunking skincare myths, exploring trends in the Middle East, and demonstrating how INKEY’s innovative technology delivers personalised skincare solutions for you. We loved connecting with attendees, sharing the INKEY ethos, and adding a bit of fun with our ring toss game, where many walked away with our new Tripeptide Plumping Lip Balm Tints. Thank you to everyone who stopped by and made this experience so memorable 🖤

SEPHORA Birmingham store opening masterclass 🤩 To celebrate the grand opening of SEPHORA Birmingham, the amazing Colette Laxton and Rhiannon Keane-Hayes hosted an exclusive masterclass for Sephora customers, diving deep into the world of hydration 🌊 The session was a hit, with customers completely engaged as they learned all about our hydration heroes and discovered the perfect products for their skin type. We couldn’t let the celebration stop there – we also spread some INKEY love, handing out samples of our hydration must-haves to Sephora shoppers 🖤

We hosted our first ever INKEY Skincare Party 🎉🎈 We had the most incredible day & night with our incredible community! Our wonderful co-founder, Colette Laxton, joined by some very special guests, led 3 exclusive skincare masterclasses covering everything glow, hydration, and makeup prep. ✨ The party didn’t stop there! We got creative with hyaluronic acid-inspired charm-making, bedazzled claw clips, teaming up with the fabulous team at Daisy Lily 💎 We even had a photo booth in our content room 📸 Huge shoutout to our friends at Cano Water®, T4 Tea For You , Love Candy Floss, Safari Pizzaria, and MOTH Drinks - B Corp™ for keeping us fueled with delicious treats throughout the day. During the event, we hosted our first-ever 7-hour TikTok live packed with epic Singles Day deals and giveaways, with a special feature from Cassandra Bankson 📱 And, of course, the biggest thanks to our incredible team for making this skincare party a reality! Here’s to many more memories with our community 🖤