TBWA\Worldwide is ADWEEK's Agency of the Year 2024 — for the 4th time since 2018. 🏴☠️ Backslash is proud to be the cultural intelligence unit that powers the brilliant work of 11,000 pirates around the collective. Special shoutout to our 330+ Trend Spotters who continuously share insights that help us turn cultural blur into business opportunity. Agency of the Year? Sure. Agency of the decade? Maybe. Agency of the future? Definitely. 🚀
Backslash
Advertising Services
Los Angeles, California 2,443 followers
Cultural intelligence unit of TBWA\Worldwide.
About us
Backslash is a cultural intelligence unit that turns today's stories into tomorrow's business opportunities.
- Website
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https://www.tbwabackslash.com/
External link for Backslash
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2016
Locations
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Primary
5353 Grosvenor Blvd
Los Angeles, California 90066, US
Employees at Backslash
Updates
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In this week’s \Brief: A new Calm Tech Institute certification champions mindful, distraction-free tech products; Tokyo aims to boost fertility rates with a four-day workweek for government employees; A lollipop-like device lets users taste nine flavors in virtual reality. Learn more here: https://lnkd.in/g_sGGzbX #distractionfree #tokyo #fourdayworkweek #vr
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If you think luxury travel is about relaxation and indulgence, think again. Once in search of 5-star hotels and lavish spas, today’s high-net-worth travelers are increasingly opting for extreme or offbeat adventures that the masses can’t touch. Think sailing through the glaciers of Greenland, meeting tribal communities in Papua New Guinea, or being immersed in a made-up fantasy world with unique characters and unexpected twists. As Tom Marchant, co-founder of Black Tomato, puts it: “It’s about the thrill of the unknown, the exclusive access, and the luxury of immersion into a world that feels entirely different — an antidote to the everyday.” For a deeper dive, download our ‘Future of Luxury’ report here: https://lnkd.in/gcraaiuu
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🟨 New report: 'Future of Luxury' ⬛ Luxury is a familiar concept that's grown increasingly difficult to define. Once marked by tangible qualities like price, craftsmanship, or scarcity, the essence of luxury is becoming more and more about that which defies practicality and exceeds our reach. It’s a quest for cultural cachet, escapism, protection, and even immortality. With the global personal luxury goods market on track to see its first slowdown since the Great Recession, the time to question the old #luxury playbook is now. Our latest report with 180 Luxe and TBWA\CULT outlines clear opportunities for disruption, unpacking the often messy relationship between tech and tradition, heritage and novelty, ethics and pleasure. Check it out here: https://lnkd.in/gcraaiuu
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In this week’s \Brief: Famm launches a networking app for LGBTQ+ professionals to connect and collaborate; Spain gives workers up to four days off during weather emergencies; Aldi launches sustainable beers made from surplus bread and “wonky fruits.” Learn more here: https://lnkd.in/gc4VaEpA #lgbtq #networking #spain #timeoff #aldi #sustainable #beer
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In this week’s \Brief: TikTok protects teens' self-image by banning beauty filters; O’ahu launches an art trail that celebrates Native Hawaiian heritage; Fortnite’s latest virtual concert draws in 14.3M attendees. Learn more here: https://lnkd.in/gYwB6WPA #tiktok #arfilter #hawaii #heritage #fortnite #entertainment
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In this week’s \Brief: Toys"R"Us announces a new family competition TV series that brings iconic toys to life; The UK’s grid operator pays families for using less energy during peak demand; Spanish retailer Bershka launches a TikTok clothing collection featuring AR designs. Learn more here: https://lnkd.in/gYs9pGU7 #toys #tvseries #energyconsumption #retail #tiktok #ar
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In this week’s \Brief: Osmo launches an AI system that detects counterfeit sneakers through scent; A new timeshare concept in Japan offers farming experience for city dwellers; Virgin Media O2 debuts an AI granny designed to waste scammers’ time. Learn more here: #counterfeit #authentication #sneaker #timeshare #farming #ai #robocall
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In this week’s \Brief: A longevity app predicts life expectancy in order to inspire healthier habits; Archer signs a $500M deal to deliver air taxis to Japan; A new dating app allows friends to act as matchmakers. Learn more here: https://lnkd.in/gqUz3zdn #longevity #healthtech #airtaxi #transport #datingapp
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In this week’s \Brief: Netflix launches a fund to support diverse talent in Mexico's entertainment industry; Waymo leads the race to autonomous with more than 150,000 rides per week; ASICS releases a new sneaker made from its own ground-up deadstock. Learn more here: https://lnkd.in/g8fikXgK #netflix #diversity #waymo #selfdriving #asics #upcycle