AppsFlyer

The digital advertising landscape is undergoing its most dramatic transformation in decades.🌋 As privacy regulations evolve and AI reshapes digital advertising, what does the future hold for marketers? Our Data Protection Officer dr. Emilie Kuijt sits down with Google's Global Product Lead for Apps, Vlad Popa-Florea, to share their insights on thriving in a privacy-first world: ▶️ Why privacy is becoming a catalyst for growth, not a barrier ▶️ How to prepare for significant industry changes in 2025 ▶️️ Smart strategies for balancing privacy with personalization ▶️ The future of consent management and data protection ▶️ Innovation through industry partnerships Check out their full conversation: https://lnkd.in/dfshWmkr

What is MAMA anyway❓ You've heard about our flagship event plenty of times but do you know what the acronym actually stands for? 1️⃣Marketing And Many Acronyms 2️⃣Mobile Analytics Made Awesome 3️⃣Mobile Attribution Marketing Analytics 4️⃣Mobile Analysts Making Adjustments

Every user journey starts with a single click—and it shouldn’t end with a broken link. Deep linking is more than just a tool; it’s the invisible thread connecting your users to the experiences they love. From frictionless transitions to personalized content delivery, it’s what makes journeys feel effortless. At AppsFlyer, we know that behind every great experience is a reliable link. That’s why we combine innovative technology with 24/7 global support, ensuring every journey works exactly as it should. Learn more: https://bit.ly/4g6XrqI

USER ACQUISITION PLAYBOOK: HOW TO SOUND IMPORTANT Don’t say: “We need better campaign results.” Do say: “Unleash the marketing Kraken and let conversions tremble before our might!” Don’t say: “What are the latest insights?” Do say: “Consult the oracle of dashboards and divine the prophecy of growth!” Don’t say: “We should focus on one channel.” Do say: “We march upon all channels like conquerors of old, leaving no impression untracked!” Don’t say: “Our competitors are growing faster.” Do say: “Let their fleeting victories echo in the void, for we shall feast upon the spoils of ultimate market dominance!” Don’t say: “Why aren’t users converting?” Do say: “Have the conversion spirits forsaken us, or must we perform the sacred A/B ritual once more?” Don’t say: “What’s the ROI of this campaign?” Do say: “By the sacred algorithms, let the rivers of ROI overflow with immeasurable riches!” Don’t say: “Ad spend is tight this quarter.” Do say: “With but a sliver of coin, we shall build an empire that defies the gods of fiscal constraint!”

Great coffee isn’t the only thing Starbucks Mexico has mastered. Their mobile marketing strategy, powered by AppsFlyer, is brewing up meaningful connections with customers worldwide!☕ With data-driven insights, deep linking, and following the user journey on and offline, Starbucks is crafting experiences as smooth as their signature blends. See how they’re redefining success in the digital world: Thank you Carmen Sánchez for sharing your success story!💚💙

Elevating your 2025 mobile marketing strategy!📶🪙 In-app retargeting on iOS remains the most lucrative way to engage your users, even after the launch of the ATT framework. We’ve recently collaborated with Remerge to analyze the latest industry data and highlight what you should consider when planning your 2025 mobile marketing strategy. What’s inside the report: ▶️ Expert advice on privacy, personalization and market saturation from our own VP Product, Roy Yanai. ▶️ Insights from Tilting Point, gumi Inc. and Rocket Studio. ▶️ A go-live checklist for your iOS re-engagement campaigns iOS purchase data, ad spend and conversion metrics. Check out the full report: https://lnkd.in/dai5gsmK

Stability is built on resilience, adaptability, and a relentless focus on what matters most. For us at AppsFlyer, that means prioritizing our customers, partners, our people, and the ecosystem as a whole. We remain steadfast, delivering reliable insights and innovative solutions to empower sustainable growth for our customers and the ecosystem. We are here today, here tomorrow, and only 1% done. Check the first comment for more thoughts and our commitment

5 years of global app usage tell many stories! 😮 - Covid's impact on consumer behavior - India and the US trade top spot throughout - Indonesia and Brazil are massive, and potentially underutilized, markets

MAMA is coming to San Francisco for a festival of marketing insights!🌎 2024 has been a massive year for our MAMA events, and 2025 is going to be even bigger! We're kicking it off with a U.S. event filled with marketing pros, industry leaders, hands-on workshops, interactive discussions, and unique networking opportunities. Featuring:  - Noelle R., Founder & Chief AI Officer at AI Leadership Institute - Eric Seufert, Owner of Mobile Dev Memo and GP at Heracles Capital - Adam Miller, Growth Advisor  With many more speakers to be announced. Don’t miss this opportunity—let’s shape the future of mobile marketing together! Check out the full details of the event below and register now at:  https://lnkd.in/d9G-RFwg. Shoutout to all our sponsors: Platinum: Moloco, Snap Inc. Gold: Reddit, Inc. Silver: InMobi Advertising, Liftoff Mobile, Remerge Supporting sponsors: Digital Turbine, MAU Vegas, AppTweak