AppsFlyer’s Post

Privacy Sandbox for Android shakes things up for mobile advertising, even more than on Google Chrome. Here's why: ● Unique device identifiers are going away, impacting user targeting and campaign measurement. ● Unbundling SDKs creates complexities for ad campaign execution within apps. How will these changes impact your omnichannel marketing strategy? #MobileMarketing #Privacy #AdTech

Do you know the importance of #MobileAdvertising? ✅A new study shows that the average smartphone user check their phone more than 75 times a day. ✅85% check their devices while with family and friends with their average time spent on smartphones being 200 minutes a day. ✅ For marketers, it's essential to have a robust mobile advertising strategy. Let's look at the top mobile advertising benefits that you can't ignore. ➡️1. Cost effectiveness. 📌The precisely targeted nature of mobile advertising means that every rupee spent works that much harder. ➡️2. Mobile personalization. 📌 Personalized messages have greater chance of recall and making consumers take action. ➡️3. Location based targeting. 📌An important part of personalization is the use of location services which is a great advantage. ➡️4. Immediacy. 📌 With a smartphone, consumer behavior is immediate as they are attached to their phone. ➡️5. Instant real time transaction. 📌The convenience of mobile transactions, is something more consumers are depending for shopping, bank transactions etc. ➡️6. Omnichannel reach. 📌 Depending on your prospects behavior and history, you can create a mobile strategy to reach them with the right message, at the right place and time. ➡️7. Harnessing social media. 📌 Majority of smartphone users are on social media, clearly incorporating social media in your strategy becomes that much more important. ➡️8. Shareability and vitality. 📌The aspect of shareability and vitality when it comes to mobile advertising is connected to social media and other channels on mobile which is of use for marketers. ➡️9. Tracking and analytics. 📌 Another powerful feature of mobile advertising is the ability to track user experiences with ease. This gives more data and insights to act upon. ➡️10. Boost search engine rankings. 📌A mobile optimized site is important and with a proper SEO effort and social media mentions, the net result is higher rankings on search engines. ➡️11. Staying ahead of the competition. 📌A mobile advertising strategy to attract maximum consumers on digital media means that you stay ahead of the competition and establish long term loyalty. ✅If you resonate with my views, please like and comment with your thoughts. ✅ Thank you for reading and wish you a great day ahead!!! ✅ For more such content, please follow me Nischal Kumtakar 💎 . #MobileAdvertising #MobileAdvertisingBenefits #MobileAdvertisingImportance

Not only is targeted advertising, ie. human surveillance, intrusive its also ineffective, inefficient, and saps resources away from sophisticated mass marketing practices proven to generate positive business outcomes. #marketing #advertising #cookies #tracking #privacy #adtech #reach

Targeted advertising is often seen as intrusive. You may be visiting a new city and all of a sudden the apps you're using are serving #ads promoting said city, sometimes even in combination with your personal interests. Opponents of #targetedadvertising are, understandably, concerned about the privacy implications tied to using #data from users to serve ads. However, the #appdevelopers incorporating these ads often rely on them as a critical source of revenue generation. This is increasingly true as most #mobile apps are now offered to users free of charge. In the latest #PlatformPapers blog, Jens Foerderer and Tobias Kircher discuss the effects of banning targeted advertising. Drawing from research that cleverly leverages a ... targeted ... ban on targeted advertising in the Google #PlayStore, they estimate the likelihood of app developers shipping new #features to their existing apps and the introduction of new apps outright subsequent to the ban’s enforcement. Their main takeaway is that banning targeted advertising could deprive app developers of an important #revenuemodel, lead to higher app prices, less #innovation, and, thus, perhaps do more harm than good for consumers. The blog offers important implications for #platforms and #policymakers. Platform Papers is a monthly #blog about #platformcompetition and #BigTech. The blog is linked to platformpapers.com. Subscribe on #Substack to receive future blogposts in your inbox (and please share)!

Hold up! Everything you thought you knew about #mobileOEMadvertising is about to be turned on its head! 🙃 Think mobile OEM advertising is just about preloading apps? WRONG! 🚫 Or that mobile OEM advertising lacks optimization opportunities on display campaigns? NOPE! 🚫 Or that mobile OEM advertising has limited targeting options, isn't focused on Europe, and restricts advertising to mobile OEM app stores? 🚨 BUZZ! WRONG ANSWER! 🚫 These are just a few of the misconceptions surrounding mobile OEM advertising, and AVOW CEO Robert Wildner is here to debunk them in this insightful article over at Mobile Marketing Magazine. Read here 📲 https://lnkd.in/gZVGiwR7

🎁 Unwrap the secrets of successful holiday app marketing! The holiday season is upon us, bringing not only a surge in shopping but also intense competition among app marketers. From understanding the dos and don’ts to navigating rising media costs and changing user behaviors, our latest article is your essential guide to avoiding common mistakes and implementing new strategies. Learn how to craft impactful, data-driven campaigns that cut through the holiday clutter and get your app noticed. Don’t let your strategy blend into the noise—shine this season with smart, effective mobile user acquisition and retargeting! 🌟 Check it out now: 🔗 https://hubs.ly/Q02YnhZS0 #AppMarketing #2024HolidayTrends #MobileApps

As a new week begins, it's the perfect time to gain insights and set the tone for your mobile marketing strategies. Here are 7 reasons why integrating Mobile Original Equipment Manufacturers (OEMs) into your mobile growth strategy is a must: 1️⃣ Connect with Consumers on a Global Scale 2️⃣ OEM Advertising Keeps Your Budget in Check 3️⃣ Brand Safety and Fraud-Free Traffic 4️⃣ Extensive Targeting 5️⃣ Dynamic Preloads to Feature Your App Front and Center 6️⃣ OEMs are Integrated with MMPs 7️⃣ Monetization and Freedom of Choice To learn more, read the full article by AVOW on Mobidictum: https://lnkd.in/gwQnxNEU #MobileMarketing #MobileOEMAdvertising #AVOW #MondayMotivation

Transform Your Mobile Strategy with Our Holistic Guide ✨ Discover the secrets to maximizing your ad spend with a continuous loop between user acquisition and app retargeting. Our comprehensive guide, developed with Jampp, is the playbook for sustainable growth and retention you've been waiting for! Ready to revolutionize your mobile marketing? Download your copy below! 💡 #mobilemarketing #whitepaper #useracquisition #appretargeting https://hubs.la/Q02r8vzy0

Retargeting in Mobile App Promotions 🔥 According to data from 2023, about 80% of major advertisers consider retargeting one of the most effective modern advertising technologies. There are numerous reasons for the mobile retargeting demand. On average, about 80% of users do not return to an app three months after installation. 📉 Retargeting is a versatile solution to the problems faced by the modern market. We'll explain how mobile retargeting works and its unique features in the following cards.👀 Your guide to the world of mobile 📱 www.wakeapp.com #wakeapp

Mobile Marketing Strategies for a Smartphone-Driven World Mobile marketing is essential in our smartphone-driven society, where mobile device usage is prominent. To reach and interact with your target demographic effectively, appropriate tactics and strategies are paramount. Consider implementing the following mobile marketing strategies: 1. Mobile-Friendly Website Design 2. Mobile Apps 3. SMS Marketing 4. Mobile Advertising 5. Location-Based Marketing 6. Social Media Engagement 7. QR Codes 8. Mobile-Optimized Email Campaigns 9. Mobile Payments 10. Augmented Reality (AR) and Virtual Reality (VR) 11. Voice Search Optimization 12. Influencer Marketing 13. User-Generated Content (UGC) 14. Data Analytics and Personalization 15. Customer Loyalty Programs In today's smartphone-driven market, connecting with audiences effectively is crucial for businesses. You can adapt and excel in the ever-evolving digital landscape by integrating the latest mobile marketing strategies. Visit our website: https://lnkd.in/d86RhKaM #DigitalMarketing #DigitalMarketingSolutions #SmartSEO #DigitalMarketingHub #SMM #ORM #PPC #GMB #OnPageSEO #OffPageSEO #AbloomDigital #AboutUs #ConnectNow "