Apply Digital

In an era where customer engagement is more crucial than ever, businesses are working hard to keep their customers' attention. But what really works? 🤔 We’re thrilled to launch Apply Digital's latest report, “The Future of Customer Engagement: Achieving ROI with Loyalty, Personalization and AI.” This report explores how businesses can: 1. Revive and boost personalization and loyalty tactics  2. Balance AI enthusiasm with strategic integration, and  3. Navigate the challenges of implementing tech, tools, and tactics. Don't miss out on these insights to help transform your customer engagement strategy. Read the report here: https://lnkd.in/g5_STq9C Lauren Milne, Alison Hawkyard Brian Browning, Dan Berger, Gautam Lohia, Scott Michaels, Brian Lloyd, Matt Gould, Andrew Kirby, Chris Woodill, Chris Coghlan, Kevin Zellmer #CustomerEngagement #BusinessStrategy #Personalization #AI

We present to you Apply Digital 2024 Wrapped.🎥 Together, we: 🚀 Delivered excellent projects 🤝 Worked with great partners and clients to drive impact 🏆 Received awards, and  🎉 Continued to be curious and have fun innovating. Enjoy a look back at our highlights, and our teams across the globe making an impact for our #OneTeam. Thank you for being part of the team. We look forward to what we’ll achieve in 2025! #ApplyDigital #Celebrations #2024Wrapped #OneTeam Andrea Moretti, Mauricio Pommella, Wilfried Hanachowicz, Claudia Ng, Angela Hountalas, Rabiya Samji, Ray Silva, Ted Cran, Curt Rollison, Brian Browning, Dan Berger, Vaibhav L., Leona De Souza, Soo Feng Ker, Jenny Winterbottom, Cristian Antonio Agüero, Nicolás Herrera Coca, Claudio Polgati, Jose Francisco Hurtado, Felipe Solar Cardemil, Fernanda Contreras Sierralta, Florencia Estivill Pomar, Sofía Bougain, Mel Jensen, Certified Loyalty Expert™, Joanne Doherty, Neena Bhatti, Serge Albohayre, Roberto Carrera, Andrew Sharp

What role does strategy play in your business? In this article, "The Misinterpreted Power of Strategy" by WARC, our Chief Strategy Officer, Lauren Milne shares thoughts on strategy as a discipline. When approached deliberately, Strategy delivers higher returns and better outcomes for companies and their customers. The cost of neglecting strategy is far greater than taking the time to do it right. A well-crafted strategy builds a solid foundation for the long run. For instance, for our client Kraft Heinz, an initial siloed approach to digital strategy led to inefficiencies that limited results. By zooming out to connect digital initiatives with overarching business goals, the company rebuilt its framework to scale globally, achieving measurable impact across markets and brands. Learn more about how you can harness the power of strategy for better outcomes: https://lnkd.in/gYHVbxXe

At Apply Digital, we’re always striving to create meaningful impact — not just through technology but also within our communities. This year, in the spirit of giving, our team came together to support regional charities on behalf of our clients, partners, and community. Wishing everyone a joyful and festive season ahead!

How can leaders integrate AI into their customer engagement strategies to improve loyalty, personalization, and ROI?💡 Here’s the thing: AI ≠ silver bullet. With a strong customer engagement foundation, the possibilities for AI are enormous. 📖 Read our full report here to learn more about how companies can leverage AI to better engage customers: https://lnkd.in/g5_STq9C #FutureOfCustomerEngagement #AI #CustomerExperience

How can you unlock more insights to enhance customer experience using the Retrieval-Augmented Generation (RAG) system? 🤔 Our Senior AI Director, Michael Georgas, answers this question and more in the “AI in a Headless and Composable Ecosystem” webinar. Watch the full webinar here: https://lnkd.in/ggyRgsRb #AI #Innovation #Personalization #eCommerce

Our teams in North America, LATAM, and London held their annual holiday parties recently. Complete with smiles and lots of laughs, team members gathered to unwind, and celebrate our accomplishments together this year. Congratulations to all the SHAPE awards winners and teams for being recognized by your colleagues for your efforts. Cheers to an eventful year. 🥂💙 #CompanyCulture #Celebrations #OneTeam

Third-party cookies will phase out with or without a Google mandate.   In this article, "How the Cookie Crumbles" by retail technology, our Chief Commerce Officer, Matt Gould, discusses the growing gap between businesses' perceived readiness and their actual preparedness in moving away from third party cookies. For those who commit to investing in robust data platforms, strengthening customer relationships, and prioritising transparency will be best-positioned to bridge this gap. Our industry report, The Cookieless Revolution shows exclusive data on how businesses and consumers are adapting and embracing first-party data. Read more here: https://lnkd.in/gnasPmY7 #RetailIndustry #CookielessFuture #DataPrivacy #ApplyDigital

We’re #hiring! 🌎 At Apply Digital, we're dedicated to creating a welcoming workplace that enables individuals to thrive in their professional journeys. If you're looking for a fresh challenge, consider joining our team! Apply here: Partner Sales Manager - https://hubs.ly/Q02_wvWj0 Senior Partner Marketing Manager - https://hubs.ly/Q02_wJrr0 Senior Product Consultant - https://hubs.ly/Q02_wzlk0 Strategy Director, Product Marketing - https://hubs.ly/Q02_wPPb0 Change Management Consultant - https://hubs.ly/Q02_wQv40 VP of Client Services - https://hubs.ly/Q02_wPMm0 #OpenRoles #ApplyDigital #JobSearch #JobOpening

Imagine an AI shopping agent that guides the conversation with helpful prompts, and actively listens and responds to your specific needs. Our Senior AI Director, Michael Georgas talks through this demo for a back-to-school essentials recommendation and more in the “AI in a Headless and Composable Ecosystem” webinar. This video is part of a series of videos that highlight key learnings — stay tuned for the last insight next week. Watch the full webinar here: https://lnkd.in/ggyRgsRb #AI #ConversationalCommerce #Personalization #eCommerce