AppMagic

How Supercell Boosts LiveOps with IP Collaborations 🚀 In 2024 alone, Supercell teamed up with some big names: Transformers, Godzilla, SpongeBob SquarePants, and even Baby Shark! — But why these IPs, and what makes them a great fit for Supercell’s games? 🤔 — How does Supercell maximize the potential of each collaboration? 🎮 — And what lessons and LiveOps tips can we learn from all this? We’ve got all the answers! For this, we analyzed eight IP collaborations across four Supercell games. Enjoy the read here: https://lnkd.in/dayytsA7 

Top 10 Hypercasual Publishers by Worldwide Downloads in 2024 🐰 For several years in a row, Azur Games has stayed on top, reaching 1.2B installs in 2024. This success comes from long-time favorites like Worms Zone.io and Stack Ball, along with newer games like Rollance: Adventure Balls 🎳. ABI Game Studio climbed five places and boosted its installs by 90% YoY, driven by recently launched games like Perfect Tidy and Wood Nuts & Bolts Puzzle 🧩 As for the newest entries in the Top 10, welcome Supercent and iKrame! Curious about the releases that fueled their rise? Explore the insights with our publicly available Top Chart: https://lnkd.in/dbPbZdvF

Top 10 Chinese Publishers by Games Revenue in the West 🇨🇳 The leader of 2024 is Century Games, which achieved a 114% YoY revenue boost, climbing from 6th to 1st place. This growth is primarily driven by the continued success of its acclaimed 4X Strategy Whiteout Survival ❄️ First Fun is another company that showed an amazing growth. Newcomer to the top 10, it reached 2nd place in just one year. All thanks to another 4X strategy Last War: Survival 🔫 A few month ago, we teamed up with MY.GAMES to dive into what made both games so successful: https://lnkd.in/esezjNvV Curious about how other publishers performed this year? Explore the full ranking via the link: https://lnkd.in/eKnnac6v 

Mobile Games Downloads Heatmap 2024 🔥 Many thanks to Anton Slashcev for this insightful wrap-up! 🚀 Here’s the breakdown by genre, with all the numbers: 1. Hypercasual Games (https://lnkd.in/eHYxtbFB)  • Total Downloads: 12.9B (-9.9%)  • Puzzle: 3.0B (-11.1%)  • Arcade: 2.7B (-12.2%)  • Runner: 1.5B (-14.5%)  • Idle Arcade: 1.0B (21.9%)  • Shooter: 542.8M (7.1%)  • Simulation: 1.1B (-9.7%)  • Clicker/Idle: 197.2M (-15.3%)  • Other genres like Rhythm (-22.5%) and Satisfaction (-12.5%) 2. Casual Games (https://lnkd.in/e8JWmpty)  • Total Downloads: 28.3B (-1.3%)  • Match-3: 885.3M (-19.9%)  • Merge: 608.6M (20.5%)  • Kids: 4.6B (0.8%)  • Simulation: 4.3B (3.6%)  • Bubble Shooter: 398.0M (-16.7%)  • Hidden Objects: 235.4M (9.7%) 3. Midcore Games (https://lnkd.in/eZbgbrYh)  • Total Downloads: 12.4B (+0.4%)  • Shooter: 2.4B (-3.2%)  • Racing: 1.0B (10.0%)  • Action/Brawl: 427.7M (34.9%)  • Real-Time Strategy (RTS): 408.5M (14.6%)  • Action RPG: 263.9M (20.5%)  • Idle RPG: 234.5M (17.1%)  • Card Battler: 97.1M (15.6%) Key Takeaways:  • Hypercasual continues to decline (-9.9% overall).  • Casual genres like Merge (20.5%) and Kids (0.8%) remained resilient.  • Midcore genres, particularly Action/Brawl (+34.9%) and RTS (+14.6%), saw strong growth. What trends did you notice? Share your thoughts in the comments 👇

Merge Prison Hits $1.3M Monthly Revenue 💥 This year’s breakout hit in the Merge-2 with complex meta genre, Merge Prison, continues to actively boost its revenue number, already exceeding $1M monthly income mark! The game’s female prison theme draws comparisons to Netflix’s Orange Is The New Black, while its meta gameplay resembles an Escape Room puzzle, bringing a fresh twist to the genre 🍊 The game has already climbed to the 12th position in the rankings. Will it break into the top 10 next year? Share your thoughts in the comment section👇 Have a look at the game’s dashboard: https://lnkd.in/eQgy6U4J

Block Blast! Is On Fire, Reaching 25M Monthly Installs 🔥 This year’s breakout leader, Block Blast!, which dethroned Candy Crush Saga in last year’s Top Free rankings, isn’t just holding its ground in 2024—it’s gaining even more momentum. Since September, the game has been boosting its install numbers, now hitting 25M montly installs 🔝 The game combines nostalgic charm with modern appeal. It’s a Tetris-inspired puzzle where players strategically fit blocks into a grid to clear lines. Just thinking about it gives us all the feels 🥹 Will Block Blast continue its confident growth into the new year? We’re leaning towards “yes”, what about you? 😉 Have a look at the game’s page: https://lnkd.in/eJnQvD7Z

Converting Players to Payers With Growth offers 📈 💡 How the feature works: Growth Offer is a monetization feature offering a paid list of tasks where rewards are tied to specific progress milestones in the game. As players advance through the game, they unlock valuable rewards. 📈 Effect on metrics: — In Coin Master, the feature increased revenue by 2.8% compared to the same days the previous week, showing a small positive effect. https://lnkd.in/dZnuiWyS — In Toon Blast, a similar feature boosted revenue by 1.6% over the previous week. https://lnkd.in/d9kC4DAC — In Gossip Harbor, the feature appeared once in September, showing a moderate impact. We’re continuing to monitor its performance for further insights. https://lnkd.in/dEGM8_PC 📜 How it started: The concept of this feature is inspired by RPG and strategy games with progression mechanics, like Clash of Clans and Summoners War. It also appeared as the “Growth Fund” in Whiteout Survival in April 2024. ✅ Why it’s important: — Such offers might be a good way to experiment with converting players to their first purchase. With a low price and high perceived value, it lowers the entry barrier. — Players who buy the deal experience FOMO due to the sunk costs effect, encouraging them to engage more actively and spend resources. This often creates an energy deficit, pushing players toward additional purchases to complete their goals.

Merge-3 Games With Complex Meta in 2024 💫 This year the grossing leaderboard sees a familiar champion: Merge Dragons! continues its reign, outpacing its closest competitors by nearly 50% 🚀 Alice’s Dream, however, isn’t just a dream this year. It secures the second spot with $3M average monthly revenue 🐰 There’s only one newcomer in the top 10 by installs—Panthia Life, which we covered in a previous post. This game has made a striking leap, growing steadily and reaching $2.4M in monthly revenue in December 💣 What are your predictions? Will we see any tectonic shifts in the leaderboard for 2025? Share your thoughts below 👇 Have a look at the top: https://lnkd.in/egjypsKE  

Panthia Lite: Magical Merge Showing Promise with $2M Monthly Revenue 🚀 Launched in November 2023, this merge puzzle game takes players into a fantasy-stylized world, seemingly inspired from Gardenscapes with its engaging story and decoration elements. Since early 2024, the game has been scaling rapidly, gaining momentum throughout the year. With over $12M in IAP net revenue to date and a new monthly benchmark of $2M, its growth shows no signs of slowing down 💸 The game has found a strong audience among female players, who make up 87% of its player base—a trend that aligns with the broader puzzle and Merge-3 subgenre 🧩 When will Panthia Lite reach its peak? Can’t wait to find out! 😉 Have a look at app’s page: https://lnkd.in/eCgrqG_g

Mini Games: Calm & Relax TikTok Takeover 😎 There was a time when TikTok and Instagram feeds were flooded with videos of people trying to make a cheeky jump using their voice or hitting the right notes to fit a ball in a hole. Influencers were on fire! 🔥 This viral craze helped the game achieve 59.5M total installs since its launch in August, securing its spot at our top of Hypercasual games in December! 📈 While monthly downloads have started to decline, could a new mini-game be the key to saving the day? Stay tuned! 🤫 Check the app’s page yourself: https://lnkd.in/eb7uFREr