AdConversion

First lesson of 2025 - Strong partnerships are built on more than transactions—they’re about genuine connection and shared creativity. Thank you, AdConversion (with an extra shoutout to Gonçalo Prates and Silvio Perez 🤝) for the thoughtful swag and for being a partner who understands the value of a little personal touch 😎 -The Digital Doc P.S. 2025 starting off 🔥

Over 1,700 branded searches per month for AdConversion ❤️ Building a brand from scratch has been one of the most fulfilling experiences of my life. Being able to provide opportunities for others and knowing that they are thriving financially, and happy about the work they are doing hits different. This year has been nothing short of incredible: • 7 new free B2B ads courses launched. • Launched the AdConversion Community in September • 80+ tutorials, tools and strategies shared on our blog and YouTube channel. • And... our B2B Ads Agency more than doubled in size and revenue, and brought home the title of Paid Advertising Agency of the Year in Cybersecurity. Eternally grateful for my team, and everyone that has supported us. SO many exciting updates on the way for 2025 (I’m dying to share) Wishing you a wonderful holiday season, and a great start to the new year!  

If you want to measure the success of your thought leader ads, do this👇 1. Check your LinkedIn demographics report to make sure that you’re actually reaching your ICP. 2. Check in-platform metrics such as impressions, engagement, and CTR. If these metrics look healthy, you’ll know that your audience is finding value in your content. 3. Look at smaller microconversions, such as engaged visits on your website. Are the people reading your thought leader ads eventually navigating to your site to learn more? 4. Look at the self-reported attribution field on your demo request form. Are more people mentioning your thought leaders? If the answer is yes, you’ll know that your content is building trust with the right people. 5. Look at more bottom of funnel metrics, such as sign ups or meetings booked, but DO NOT obsess over these metrics. Prioritize numbers 1-4 to understand if your content is resonating – it might take a while to see a significant impact on pipeline and revenue. Shoutout Jonathan Bland for this breakdown 🙌

What are the biggest messaging mistakes to avoid in your ad copy? And how can you fix them to build trust and drive action? Learn from our lead copywriter, Hanna Greeman: https://lnkd.in/ePHD8HY5

Pro tip from Bryttney Blanken: Cut the jargon and use the customer's words in your ads. This ad from Walnut is a great example👇

Last year, Firefish Software ungated all their ads to maximize awareness about their product. The results: ✅ 40% YoY increase in opportunities from direct & organic branded search channels ✅ 50% increase in closed-won revenue from branded organic search ✅ Improved win rates every quarter Check out their exact strategy here: https://lnkd.in/dwVR2rAp Thank you Campbell Nelson for coming on the show & breaking everything down for us 🙌

Congratulations to AdConversion team (including Silvio Perez) on winning Paid Advertising Agency of the Year in Cybersecurity at #CyberMarketingCon24 🥳 Paid ads are so important - but can quickly become black holes of lost money. Can't recommend AdConversion enough!

Wisdom from Sam Dunning: Most B2B SaaS websites (which are often 50 pages or less) don’t need a ton of technical SEO to win. After you have the basics in place, focus on producing a high volume of content that’s relevant to your prospects, and don’t lose sleep over technical optimizations.

Pro tip from Bryttney Blanken: Create ads that break the norm. This ad from UserGems 💎 is a great example👇

The exact SEO formula that Sam Dunning has used to generate millions in revenue👇 1. Define your money keywords (the ones that your dream clients would be searching) 2. Understand what’s already ranking (search your dream keywords on Google and see what kind of content shows up) 3. Build a best-in-class page. Once you’ve researched what top-ranking pages are doing, figure out how to blow them out of the water. 4. Nail the basics. Make sure you don’t have massive technical issues, but don’t obsess over technical SEO. 5. Build quality backlinks for $0. Get featured in podcasts and articles, and make sure they link back to your website. 6. Publish at scale. Quality matters, but speed is a competitive advantage. 7. Design pages that convert – good design and UX make a massive difference. 8. Leverage sales calls, CS calls, and customer research to make your content as relevant as possible. 9. Keep improving. Publish fast, and revisit your content 2 or 3 months later to make improvements. 10. Scale. Keep improving all your marketing efforts – ads, YouTube channel, LinkedIn company page, etc. – all improvements in brand awareness will lead to more successful SEO. For the full breakdown, check out Sam's article here: https://lnkd.in/dQ9Sntxv