Ad Advance

2025 is here, but what was new in 2024? We are rounding up all the big retail media updates for you - check it out ⬇️ Dive in: https://lnkd.in/g2weX3AB

Holiday conversion rates are about to shift—are your campaigns ready? Prepare your campaigns for a strong start to January by acting on these insights. Full analysis and recommendations at the link in the comments⬇️

Will we see you at CES? CEO Joe Shelerud will be headed to Las Vegas in early January for this massive gathering of global brands. Be sure to reach out to Joe on LinkedIn if you're attending and would like to connect!

CEO Joe Shelerud started selling on Amazon in 2014 as a side hustle to his chemical engineer career. But his first entrepreneurial venture? A joke website at 12 years old. Checkout our latest video hosted by Maarja Anderson Hewitt to hear the lessons Joe has learned along the way, particularly when it comes to selling and advertising on Amazon.

An ad type at the forefront of the evolving retail media space? Interactive Video Ads. Maarja Anderson Hewitt recently sat down with our CEO Joe Shelerud to talk through where retail media is headed. You can check out the full discussion on our YouTube: https://lnkd.in/gKJf9f7z

A team that eats together, stays together! Our annual Ad Advance Thanksgiving Potluck grows every year. Great food and even better company. We are thankful for this growing team - Happy Thanksgiving to all our American colleagues!

Amazon's Black Friday event kicks off on Thursday... what can you expect as an advertiser? Here's a look back at last year's event (and beyond!) to help prep your strategy ⬇ Read: https://lnkd.in/dij_VcJc

Amazon just introduced NEW audience insights in the DSP console, and they are going to make your audience building faster and easier.   You’ll find these new insights under the Audiences tab. Overlapping audiences is not new, but what is:   ✅ Demographic insights: Gives faster access to gender, age, education, and income insights.   ✅ Retails insights: Offers top retail categories related to your audience’s shopping behaviors.   ✅ Media insights: Highlights your audiences top Prime Video interests.   Ultimately, this update provides consumable and actionable insights to make it easier to move up the funnel and reach new customers.   Ad Advance’s Director of Programmatic, Tony Miller, walks us through the updates in this short video – take a watch, explore, and let us know what you think!

Although they’re sometimes used interchangeably, these two concepts are not identical. Check the article for how we break it down 🔽

A favorite annual tradition here - the Ad Advance Halloween Party! This was our fourth year of inviting our families to the office for an afternoon of trick-or-treating, Halloween games, and bouncy houses. We had more than 20 kids here all 10 and under! Special shoutout to Kylie Abrahamzon who organized all the fun. We hope you all have a safe & happy Halloween!