6teen30 Digital, Inc.

Sam Jacobs’s episode of the Force and Friction Podcast continues to resonate with entrepreneurs, especially non-technical founders. Catch the full conversation here: https://bit.ly/3VR3LdQ Sam reflects on his journey building a software platform at Pavilion and the challenges he faced as a founder without a technical background. He offers these critical lessons: 1: The best engineers: often want to work for technical leaders who understand their craft. 2: Speed mismatches: between commercial-minded founders and product teams can lead to frustration. 3: Hiring mistakes:like over hiring or relying on contractors for leadership, can derail progress. For non-technical founders, Sam’s advice is clear: think carefully before jumping into software development, and if you do, surround yourself with top-tier talent and advisors to bridge the gap. This episode is full of actionable lessons for anyone navigating similar challenges. #ForceAndFrictionPodcast #RevOpsLife #GTMLeaders #LeadershipLessons #JoinPavilion

A new episode of the Force and Friction Podcast, featuring 🌏 Linkon Axon, founder of Arys drops Tuesday 7th Jan where we discuss the power of channel and ecosystem strategies. Linkon shares how 96% of Microsoft’s commercial revenue flows through its partner channel - a model he successfully emulated in his fintech leadership role. Today, in a post-pandemic environment, where resources are tight and margins are shrinking, businesses need every dollar to deliver exponential returns. Linkon explains why channel ecosystems are the key to driving sustainable growth and adapting go-to-market strategies for the future. Serious about creating a partnership strategy? follow Linkon for more insights. #ForceAndFrictionPodcast #RevOpsLife #GTM #ChannelEcosystems #Partnerships

Recurring revenue is the result of recurring impact. A game changing takeaway on Revenue Architecture on the Force and Friction Podcast episode with 🚁Roee Hartuv from Winning by Design Catch it here: https://bit.ly/4i8u2Op Without delivering consistent value to your customers, you can't expect sustainable revenue growth. Roee dives into the challenges of the "new logo mindset" and explains why shifting focus to customer impact is critical, especially as acquisition costs climb and payback periods extend. If you're ready to rethink your growth strategy, this episode is a must-listen. ForceAndFrictionPodcast #RevOpsLife #GTM #Bowtie #RevenueArchitecture

SaaS founders, are you fully leveraging the power of connections in your business? Amelia Taylor's episode of Force and Friction Podcast is a must-listen. Catch it here: https://bit.ly/41ocvM8 In this episode, Amelia from The Revenue Table shares why we’re now in the “who you know” economy - where authentic relationships and customer stories drive sales more effectively than outdated cold outreach or mass emails. If you’re ready to rethink your approach and build meaningful connections that fuel growth, this episode is packed with actionable insights. #ForceAndFrictionPodcast #RevOpsLife #GTM #WhoYouKnow #Nearbound

Now Live: Sam Jacobs CEO of Pavilion on the Force and Friction Podcast with a fresh take on long-term leadership and building lasting value. Catch the episode here: https://bit.ly/41SWJcB Sam explains the concept of the golden egg: the business you’ve built isn’t just a source of potential wealth, it’s a chance to create something extraordinary, something that matters. Selling might bring a payout, but it also takes you out of the game you love and into the world of chasing returns. For entrepreneurs thinking about growth, exits, or simply staying the course, Sam’s insights are a reminder to balance enterprise value with purpose and passion. #ForceAndFrictionPodcast #RevOpsLife #GTM #LeadershipLessons #JoinPavilion

Gratitude, Growth, and a Look Ahead: Thank You for an Incredible 2024 As this year comes to a close, I want to take a moment to reflect and express my gratitude. To our clients, my team, and those I’ve had the privilege to guide and collaborate with, thank you. Your ideas, dedication, and support have made this year truly impactful. The holiday season is a reminder to focus on what matters most: the relationships we’ve nurtured, the progress we’ve made, and the opportunities to support those less fortunate than ourselves. As we look toward 2025, I wish you peace, happiness, and continued success in the New Year. Let’s take this moment to appreciate what’s most important and look forward to building on our shared successes and creating new opportunities in the year ahead.

SaaS founders and RevOps leaders - have you checked out our Force and Friction Podcast episode with 🚁Roee Hartuv from Winning by Design yet? Listen here: https://bit.ly/3B6HHVx In this episode, Roee reveals how data-driven models and frameworks like Revenue Architecture and the Bow Tie are transforming the way recurring revenue businesses operate. These tools aren't just strategies - they're standards for sustainable growth. If you're looking for actionable insights and proven frameworks to level up your Go-To-Market strategy, this is the episode for you. #ForceAndFrictionPodcast #RevOpsLife #GTM #Bowtie #RevenueArchitecture

A new episode of the Force and Friction Podcast is dropping soon, featuring Sam Jacobs m, founder of Pavilion Episode drops Monday 23rd December! Sam shares a timeless leadership principle: take the long view. At the heart of his approach are three key rules: 1: Build relationships, not transactions. 2: Give to get - offer value first and build goodwill. 3: Play the long game—success doesn’t come from desperation or conditional happiness. If you’re striving for sustainable growth and meaningful impact, this conversation will shift your perspective and your strategy. #ForceAndFrictionPodcast #RevOpsLife #GTM #LeadershipLessons #JoinPavilion

Attention - Attention - Attention, is the hardest equity to earn! Sometimes, unexpected, off-the-wall content creates the biggest impact - Amelia Taylor from The Revenue Table shared a post around something as quirky as the Oxford Dictionary Word of the Year 2023. “RIZZ” And how it cut through the noise ato grab attention in today’s overwhelming stream of “how-to” and “buy-this” messaging on the Force & Friction Podcast. Catch the episode here: https://bit.ly/4fbZA3h If you’re looking for fresh ways to connect with your audience and stand out, Amelia’s insights are a game-changer. #ForceAndFrictionPodcast #RevOpsLife #GTM #StandOutContent

Podcast now live - with Jacco van der Kooij of Winning by Design is now available. Watch the episode here: https://bit.ly/4iBEDS0 Jacco breaks down Revenue Architecture into 6 essential components, much like the elements of a suspension bridge. These principles guide companies from $1M to $10B in revenue by solving predictable breakpoints and building on proven strategies. Jacco’s insights are a masterclass in blending human empathy with engineering precision. Whether you’re a SaaS founder, revenue leader, or GTM strategist, this episode is packed with actionable takeaways to drive sustainable growth. #ForceAndFrictionPodcast #RevOpsLife #GTM #RevenueArchitecture #BowTieModel