5 West Group

As we approach 2025, the multifamily real estate sector is entering a new cycle with promising opportunities for investors. Ellie Perlman shares her insights on trends like declining cap rates, persistent rental demand, and the rise of technology and sustainability in the industry. Explore her predictions to see how these shifts could shape your investment strategies in the coming year. https://lnkd.in/eayTrxXj

Ben Jackson of the Leste Group believes patient multifamily investors will see opportunities emerge as market challenges ease in the coming years. With rising home prices, a slowdown in new apartment construction, and the U.S. housing shortage intensifying, long-term fundamentals remain strong. Jackson highlights 2026 as a turning point when positive absorption rates and stable rents could reward strategic investments made today. https://lnkd.in/eTbCeq-d

Gen Z renters, now the largest growing group in the market, value authenticity, simplicity, and purpose-driven living. In this month’s MHN Executive Council, experts share strategies for creating meaningful spaces, fostering community engagement, and crafting genuine connections to resonate with Zoomer values. Discover their insights on designing and marketing to this conscientious, tech-savvy generation. https://lnkd.in/exDCTEkd

With mortgage payments now 35% higher than apartment rents, many Americans are staying in the rental market longer, creating sustained demand for multifamily housing. CBRE projects multifamily rents will grow 3.1% annually over the next five years, outpacing home price appreciation and reinforcing the appeal of renting. For multifamily owners and operators, this trend underscores the importance of strategically positioning assets to capture long-term renter demand. https://lnkd.in/gApmXaBm

Multifamily investors have reason for optimism heading into 2025, with solid fundamentals and demand trends anchoring the market. The expected slowdown in new deliveries could set the stage for stronger rent growth, especially in high-growth Sunbelt markets. As borrowing costs ease and transaction activity stabilizes, the sector appears poised for renewed momentum. https://lnkd.in/eFjy_gXX

Do your amenities excite and inspire—or are they just checking boxes? Today’s renters expect essentials like Wi-Fi and EV chargers, but it’s the unexpected perks—like private speakeasies or on-site beekeeping (yes, I said beekeeping! 🐝 )—that really make an impression. What unique amenities do you offer or dream about adding to your property? https://lnkd.in/gdhARGR3

Winter is coming, and with it, the challenge for apartment operators to keep residents engaged and committed. From festive events and cozy amenities to thoughtful gestures like gift-wrapping stations, property managers are leveraging creative strategies to foster community and ease winter stress. Check out these five approaches multifamily leaders are using to boost retention and keep their communities thriving through the colder months. https://lnkd.in/eDihT5JA

Social media platforms like Instagram Reels and TikTok have become powerful tools for multifamily property managers looking to engage with potential residents. By combining creativity, authenticity, and strategic storytelling, these platforms allow you to showcase more than just your property—they highlight the lifestyle and community that make it a home. Explore these expert tips to make the most of short-form video marketing for your multifamily brand. https://lnkd.in/eSKnzF4B

Elections, policy shifts, and climate challenges made 2024 a whirlwind, setting the stage for pivotal changes in the housing industry next year. From AI-driven property management to expanded accessory dwelling units and sustainable 3D-printed homes, 2025 promises innovation amidst uncertainty. Explore the top eight factors reshaping multifamily housing and what they mean for owners and operators. https://lnkd.in/gNkKPQDy

Winter is the season to focus on retention, and this year, the challenge is bigger than ever for multifamily operators. With new competition rising and renters eyeing homeownership, keeping residents happy is key. Here are five creative strategies to help properties build loyalty and keep residents engaged through the colder months. https://lnkd.in/eDihT5JA