Exciting News from 301 INC! We’re thrilled to announce our latest investment in Keychain, an innovative AI-powered B2B platform revolutionizing how CPG brands connect with co-manufacturers. As General Mills’ Chief Supply Chain Officer, Paul Gallagher, explains: “This tool will transform how brands identify and connect with potential co-manufacturers, reducing timelines from weeks or months to mere minutes. That’s a game-changer in meeting evolving consumer demands. We’re investing in Keychain because of the efficiencies it can unlock for us, its profound potential to shape the future of food, and their collaborative approach.” This partnership reflects 301 INC’s commitment to driving innovation in the CPG ecosystem and empowering brands with cutting-edge solutions.
301 INC
Venture Capital and Private Equity Principals
Minneapolis, Minnesota 3,346 followers
Elevating great ideas since 2013
About us
301 INC is the venture capital arm of General Mills. We invest in driven and passionate founders across the value chain who are transforming the food ecosystem. Our team is purpose-built to partner with founder teams and to help realize their ambitions.
- Website
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http://301INC.com
External link for 301 INC
- Industry
- Venture Capital and Private Equity Principals
- Company size
- 11-50 employees
- Headquarters
- Minneapolis, Minnesota
- Type
- Public Company
- Founded
- 2012
Locations
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Primary
1 General Mills Blvd
Minneapolis, Minnesota 55426, US
Employees at 301 INC
Updates
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We are excited to share that Kristen Harvey is stepping into the role of Managing Director for 301 INC. Kristen brings more than ten years of experience with General Mills, a fresh perspective, and will undoubtedly continue to partner with founder teams to help take their company to the next level. It is a bittersweet moment as we say farewell to Johnny Tran, who is beginning his next adventure with an opportunity outside of General Mills. For over ten years, Tran brought unwavering dedication and enthusiasm for brands with passionate founders. His leadership and contributions to General Mills and the founder community left a lasting impact, and he will surely be missed. Please join us in thanking Johnny for his contributions, and welcoming Kristen to her new role! #lifeatgeneralmills #leadership #venturecapital
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Heading to the NACS Show in Las Vegas next week? We'd love to connect! Please feel free to reach out to Miles Swammi.
The NACS Show
nacsshow.com
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🐾 Our team is heading to Las Vegas next week for #SUPERZOO2024, the ultimate gathering for pet industry professionals! 🐾 If you're attending, we'd love to connect. Please feel free to reach out to Zuzanna Izdebska or Miles Swammi. See you in Vegas! #Superzoo #PetIndustry #PetInnovation #Venturecapital
SUPERZOO
https://www.superzoo.org
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Our team at 301 INC is headed to the Big Apple this weekend to attend the Specialty Food Association #summerfancyfoodshow. We look forward to attending events & meeting with peers and awesome founders! Will you be at the Fancy Food Show 2024? Our team members Miles Swammi and Jon Cheng would be thrilled to hear from you! #venturecapital #emergingfood #cpg
The SFA Summer Fancy Food Show
specialtyfood.com
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Congratulations to the team at GHOST for the launch of the first ever GHOST High Protein Cereal in collaboration with General Mills! When we get the opportunity to partner with the best in the business to bring completely new ideas to the market, the results are incredible - and the numbers speak for themselves...the GHOST x General Mills cereal drop SOLD OUT in under 4 minutes on GHOST's website on Wednesday! 301 INC is proud to have sourced this opportunity for General Mills and to have led the work alongside our cereal business and the unbelievable founders at GHOST, Dan Lourenço and Ryan Hughes. The GHOST team's passion for performance nutrition is unmatched and we can't wait to see how these cereals bring nostalgia and joy (with great macros!) to our consumers! If you didn't snag a box this week, don't worry! The cereals will soon be available at nationwide retailers and on Amazon. Grab yourself a box and check out what this partnership created! Ellie Headley Kristin Roth Johnny Tran Anna Thayer
Why General Mills and Ghost teamed up on high-protein cereal
adage.com
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This month at Natural Products Expo West 2024, Johnny Tran, our managing director, met with Brooks Johnson of the Star Tribune to share his thoughts on the current food start-up landscape, including the challenges of accessing capital, adapting to changing consumer preferences, and navigating tough market conditions. Check out the article to learn more! #FoodInnovation #Entrepreneurship #StartupEcosystem #GeneralMillsLife #VentureCapital #FutureOfFood
How do specialty food brands make it in times of inflation?
startribune.com
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We are excited to share that our very own Taylor Sankovich, Senior Principal - Business Development, has been named one of Global Corporate Venturing's Rising Stars of 2024! In the last year, Taylor has been instrumental in our efforts to connect with founders across diverse sectors within the food ecosystem. With a background in finance and a deep-rooted love for food, she brings a unique perspective to her role that helped 301 INC identify and nurture innovative startups. Let's celebrate Taylor's achievements and wish her continued success on her journey in the dynamic world of corporate venturing! #venturecapital #innovation #GeneralMillsLife
Rising Stars 2024: Taylor Sankovich, 301 Inc - Global Venturing
https://globalventuring.com
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2023 was quite the year! From empowering visionary entrepreneurs in the food ecosystem, to driving impact through a newly launched growth equity fund and acquisition, we're proud of the strides we've made. Excited to see where the rest of 2024 will take us! #venturecapital #innovation #generalmillslife
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301 INC is excited to see you at the 2024 Expo West Pitch Slam on Tuesday, March 12th in Anaheim, CA! Come join us at the event from 5-7pm to hear the founders and leaders of the Semi-Finalist companies get up on stage to pitch for some great prizes. Thank you to our co-sponsor Green Spoon Sales for collaborating with us to bring this event to life. Our very own Johnny Tran will take the stage during the event to share his industry insights, and we venture to guess a few jokes, as well! Will you be at Expo West 2024? 301 INC team members Taylor Sankovich and Jon Cheng would love to hear from you! #venturecapital #cpg #expowest
We are so excited to introduce this year’s Expo West Pitch Slam Semifinalists: Fair & Square Kekoa Foods Farmer Foodie ™ Lentiful Cien Chiles THEO's Plant-Based CHUZA RINGA™ holistic hydration Latin Goodness Foods/MasPanadas Dr.NOAH Brune Kitchen Alice's Sweet Tooth LLC The Cracker King Philosopher Foods Painterland Sisters Join us Tuesday, March 12 to hear pitches from this incredible lineup of innovators and to share a toast to their groundbreaking ideas, products and missions ✨ Sponsored by 301 INC & Green Spoon Sales Learn more: https://utm.io/ugzFs #expowest #empoweryourfuture #pitchslam #naturalproducts #cpg #innovation #anaheim