11:11 Media

🌈The Year In Advocacy and Community Impact at 11:11 2024 saw Paris making a significant impact through advocacy. She testified before Congress, championing reforms in the troubled teen industry—a cause deeply personal to her after experiencing abuse in residential treatment facilities as a teen. Her efforts contributed to the successful passage of The Stop Institutional Child Abuse Act, which passed the House Senate with broad bipartisan support and was signed into law by President Biden on Christmas Eve, creating a federal working group to oversee the health, safety, and care of minors in rehab and other youth facilities. Paris also used her platform to raise awareness about ADHD, sharing her personal journey and inspiring others to embrace neurodiversity during ADHD Awareness Month in October. Between the music video for ADHD, an op-ed in Teen Vogue, and a social campaign with Understood.org and influencer MD Motivator, we garnered over 51M impressions to help normalize ADHD and reach the neurodivergent community. She also remained a dedicated ally to the LGBTQ+ community, partnering with Queer Eye’s Bobby Berk to renovate the LA LGBT center’s laundry center and closet during Pride Month. Together they created a highly functional, welcoming design, stocked with gender-affirming clothing to boost the vistors’ confidence and bolster their independence. Later in the year, Paris treated several teens from the center with free tickets and transportation to her sold-out show at the Hollywood Palladium. As we reflect on this incredible year, it's clear that 2024 has been a transformative and empowering journey for 11:11 Media. With Paris Hilton at the helm, we've not only celebrated groundbreaking achievements but also forged new paths in creativity, advocacy, and community impact. Here's to an even more iconic 2025!

2024: A Year of Sliving Success at 11:11 Media Under the visionary leadership of CEO Paris Hilton, 2024 marked a record-breaking year for 11:11 Media, setting new standards in music, entertainment, and pop culture. From redefining live performances to delivering nostalgic reunions and groundbreaking collaborations, Paris Hilton solidified her legacy as an Infinite Icon. Here are some of the year’s most iconic moments in music and entertainment 🎵 Paris redefined what it means to be an Infinite Icon with the release of her highly anticipated sophomore album. Executive produced by Sia and debuting as the top-selling pop album in its first week of release in September, the 12-track collection features collaborations with Megan Thee Stallion, Meghan Trainor, Rina Sawayama, and Maria Becerra, delivering standout tracks like “BBA,” “Chasin’,” “ADHD,” “Without Love,” and “Fame Won’t Love You.” She brought her music to live audiences coast to coast with a sold-out headline show at the Hollywood Palladium, packed Pride performances in NY and LA, and a star-studded album launch party at NYLON Nights NYFW. She surprised thousands of fans in New York when she joined Meghan Trainor on stage at the legendary Madison Square Garden in October. In Los Angeles, Christmas came early when she headlined iHeartRadio's Jingle Ball in early December. Between live performances, social content, and splashy music videos, Infinite Icon served as a massive platform for brand and licensing partners Motorola, Absolut, Barry's, JOE & THE JUICE, Hilton, PARLUX LTD., and PACSUN—driving over 257M total video views and $150M in earned media value. In April, Hilton and 11:11 Media expanded their relationship with iHeartMedia to renew the investigative podcast Trapped in Treatment for a second season, in partnership with Warner Bros. Entertainment and Unscripted TVi. In December, 11:11 Media delighted Paris fans by delivering the long-anticipated reunion show Paris and Nicole: The Encore on Peacock, which became the #3 most-watched Peacock Original series in its first week. This nostalgic and hilarious reunion captivated audiences over 20 years after the duo’s first reality TV venture, “The Simple Life,” became a pop-culture phenomenon. From music to media, Paris Hilton and 11:11 Media made 2024 a sliving sensation—and this is only the beginning. ✨

When you’re this iconic, you need a Part 1, Part 2 and Part 3 for all of the unforgettable collabs we did this year. ✨ Here’s Part 3 of the partnerships that defined 2024! 💎 In November, Paris Hilton continued to slay the fashion and lifestyle world with the launch of her Sliving collection in partnership with Claire's! A dazzling lineup of jewelry and accessories, the collection combines Paris’ love for sparkle with Claire’s legacy as a go-to destination for self-expression. From the iconic "That’s Hot" choker to the glam “Sliving” hoop earrings, these pieces are all about empowering fans to shine bright. 💪Paris made history by becoming the first host of Guest DJ, a groundbreaking series on Supernatural, Meta Quest's virtual reality fitness app. She curated an exclusive playlist and provided voiceovers for an energizing workout led by Supernatural coach Raneir Pollard. Paris’ content on Instagram and TikTok amassed nearly 2 million video views. 🏎️ In what has now become a storied tradition, Paris attended multiple F1 Grand Prix events and made a splash on a grand scale in Vegas by premiering her music video for Without Love featuring Maria Becerra on the 100,000sq ft screen at Resorts World Las Vegas. The premiere marked the first time Hilton had ever projected a music video on a hotel. The music video has now racked up over 12 million views on YouTube! 🥤 To close out the year and promote their hit show, Paris & Nicole: The Encore, Paris and Nicole each launched signature drinks with Sonic, a nod to their “Simple Life” roots. The campaign has generated $45M in earned media value to date and hundreds of UGC videos of fans heading to their nearest Sonic to try the creations. 2024 was an unforgettable year of creativity, innovation, and iconic moments. Here’s to what’s next! ✨

It’s giving...too iconic for one post. 💕 Here’s Part 2 of the brand partnerships and collabs that made this year a sliving sensation. Part 3 drops soon—stay tuned! 🐣 Paris channeled her #SlivingMom style with a chic baby clothing collection in collaboration with Monica and Andy, available at Walmart. Of course, she’s also a Sliving dog-mom, so it was only fitting to partner with Crocs for the debut of Dog Crocs earning over 4 million views on Tiktok and Reels and selling out within 24 hours. 🎶 Coinciding with her album launch in September, Paris partnered with Hilton Hotels to debut the exclusive Stay Like an Infinite Icon suite, redefining luxury hospitality and giving fans a chance to stay in a Paris-themed hotel room at the Beverly Hilton. She also released her Infinite Icon merch collection, including a special capsule with PACSUN, bringing her signature style to fans the world over. Plus, Paris dropped an exclusive collectors’ edition of her own Paris magazine, sold in over 40k retail locations and featuring exclusive interviews with famous friends like Demi Lovato and never-before-seen photos. 👜Paris extended her wildly successful Walmart line to include Y2k-inspired, glam handbags at affordable prices. The line earned reviews in top publications like Women's Wear Daily and The New York Times, and fans flooded social media with hundreds of posts celebrating their favorite bags. 🧇 In October, 11:11 Media teamed up with Hampton Inn by Hilton to serve up some serious sparkle for breakfast lovers with the Waffle Boss campaign, celebrating Hampton’s 40th anniversary. Enter the Sparkling Strawberry Hampton Waffle by Paris Hilton—a pink, glittering twist on their iconic waffles. Guests could indulge in this breakfast glam at over 2,400 hotels in the U.S. and Canada or recreate the magic at home with the glittery waffle mix. A game-show-inspired video featuring employees' innovative waffle creations brought the fun, amassing over 6M views on Instagram, while fans generated a dazzling 15.6M UGC views and $379K in earned media. ✨ On her lucky day, 11/11, Paris hosted her own 11:11 Day sale on Amazon, curating her favorite products and debuting new items, from apparel to pet products and more, garnering millions in sales on the strength of an Amazon Live co-hosted with Markell Washington, and an Amazon homepage takeover.

🛍️A Banner Year in Brand Collaborations and Product Launches (1 of 3) Our brand partnerships and collabs were so iconic this year, we needed three posts to cover them all. 🌟 From pink waffles to virtual adventures, here’s Part 1 of the collabs that made headlines and had everyone talking—stay tuned for even more iconic moments in Parts 2 and 3! 🕹 In January, 11:11 Media and Hilton kicked off the year making waves in the Metaverse with Slivingland, where Roblox fans went on immersive quests to earn exclusive branded swag and real Hilton Honors Points, bridging virtual and real-world luxury experiences like never before. The innovative activation brought in 30k new Hilton Honors members on launch day! 👩🏼🍳 In February, Paris launched her #BeAnIcon cookware collection at Walmart, bringing her signature style and functionality to kitchens nationwide and becoming one of the best-selling celebrity cookware lines of all time. The collection outperformed celeb competitors 600x, drove over 400k clicks to Walmart.com via social media, and generated $64M in earned media value. 🍹 The spring brought more exciting collaborations, including the Sliving Cosmo, which was launched with Absolut during Coachella, and the Iconic Tonic with JOE & THE JUICE. Iconic Tonic became the top-selling summer beverage for Joe & the Juice, and marked the second collab of the year, after the ‘Eggcado’ sandwich, launched in partnership with Alix Earle as part of the “Get Chic for Breakfast” campaign. ☀️As the weather heated up, so did our partnership with TAN-LUXE. The Paris Hilton Collection sold out at Ulta Beauty in 8 hours on launch day and sold out twice again within the week, earning the #1 spot on WWD's top beauty collaborations list. 👩Paris celebrated Mother’s Day in iconic fashion, headlining Walmart’s campaign with their highest performing TikTok ever, with 124M views in 24 hours, and helping Walmart get recognized as the #1 brand you need to know about right now from AdAge. 🕶️Paris was dubbed the Mayor of Cannes by Digiday for her unmissable presence at the festival this summer as a panel speaker at ADWEEK House and DJ at the Meta beach party—capturing the action along the way with her Ray-Ban Meta Glasses. 📞 Motorola enlisted the Queen of Y2K to launch their revamped razr flip phone in 2024, starting with an unforgettable DJ set at the House of Razr. Paris made the Razr her go-to accessory, featuring it in her “Chasin’” “That’s Hotline” campaign and in her iconic “BBA” music video. She even wowed the Hollywood Palladium with a larger-than-life pink razr prop during her stage show! Come back for Part 2 in our epic year of brand partnerships at 11:11!

At 11:11 Media, we believe in leveraging our platform to make a difference, and on Wednesday, December 18th, we celebrated a monumental step forward. The Stop Institutional Child Abuse Act (SICAA) passed the House and is now headed to President Biden's desk to become law. This milestone, championed by our CEO Paris Hilton, reflects the power of advocacy and resilience. Through years of testimony, awareness campaigns, and legislative pushes, Paris has highlighted the urgent need for reform in youth treatment facilities. Her courage and determination inspire us to continue using our voices for those who cannot speak for themselves. A special thank you to our Head of Impact, Rebecca Grone, whose leadership and dedication have been instrumental in driving this effort. Your passion and commitment to making a real difference are truly inspiring. 🙏 This moment reminds us why we do what we do: to shine a light on issues that matter and bring about real change. Together, we are making the world a safer place for the next generation. 🌍💫 #1111MediaImpact #SICAA #YouthProtection

Thank you Fast Company and Shalene Gupta for shining a light on the work Paris Hilton been doing through 11:11 Media Impact to drive change within the Troubled Teen Industry. Now more than ever, this story is so important. Members of our 11:11 Media team, along with Paris, are currently in D.C. to make a final push to pass the #StopInstitutionalChildAbuseAct bill. #TTI #1111MediaImpact #Advocacy ⚖️

Silence doesn’t heal—it protects the people that caused the harm 💔 The U.S. Senate unanimously passed the Stop Institutional Child Abuse Act. Now, it’s time for the House of Representatives to pass my bill THIS WEEK. To every member of the House: Think of the children who can’t speak for themselves. They’re counting on you. Let’s turn pain into purpose and protect the most vulnerable among us 🙏Silence doesn’t heal—it protects the people that caused the harm 💔 The U.S. Senate unanimously passed the Stop Institutional Child Abuse Act. Now, it’s time for the House of Representatives to pass my bill THIS WEEK. To every member of the House: Think of the children who can’t speak for themselves. They’re counting on you. Let’s turn pain into purpose and protect the most vulnerable among us 🙏🏼

The wait is over! 🎭✨ Paris and Nicole are back with a twist! In Paris & Nicole: The Encore, watch as these iconic BFFs transform their unforgettable song “Sanasa” into a full-blown opera in this 3-part reunion special streaming exclusively on Peacock! 🎶🎻 Our team has worked hard to bring the magic of Paris & Nicole back to your screens for the OG fans and new fans of these iconic BFFs! 💖 Stream Paris & Nicole: The Encore on Peacock now!✨👯♀️ #1111Media #ParisHilton #NicoleRichie #Peacock #NewSeries

At 11:11 Media, we’re thrilled to share our latest collaboration with Sonic Drive-In, featuring the iconic duo Paris Hilton and Nicole Richie. This partnership couldn’t have come at a better time, as Paris and Nicole reconnect with Sonic in the upcoming Peacock series, Paris and Nicole: The Encore. 🎥✨ From their unforgettable experience working at Sonic during  The Simple Life to now, this campaign celebrates their journey and brings a nostalgic yet fresh twist, perfectly aligning with the show's premiere. We’re honored to see this partnership featured in Ad Age as one of the standout creative campaigns of the season! 🌟A huge thank you to Sonic Drive-In for trusting us to bring this vision to life and to our incredible team for making magic happen. Stay tuned for more as The Encore hits your screens, and let’s keep creating iconic moments together.