Always focus on value. Whether it's offering advice, sparking new ideas, or providing practical tools, your content should offer value to your audience. Provide solutions, not just opinions.

A true thought leader is someone who expands the overall understanding of their audience. If I can achieve that, then the need for absolute uniqueness becomes less of a concern. There are countless voices on social media, each with its own audience and network. What truly matters is being honest, uplifting, and consistently striving to enhance the understanding of those who engage with your content.

Social media is important area and to stand out as a thought leader on social media, starts from embracing authenticity and consistency in our voice. It's important to share our unique perspective on trends, challenges, and insights within our industry, offering value that others can’t find elsewhere. Be transparent about your experiences, and don’t be afraid to show up in person—people connect with real,relatable voices.Engage meaningfully with your audience by responding to comments, asking thought-provoking questions, and sparking conversations.Consistently deliver content that educates, inspires, and challenges your followers, creating a strong, unmistakable presence that resonates across platforms and sets you apart as an expert.

Crafting a unique voice on social media to establish oneself as a thought leader involves the right blend of authenticity and value-driven content. Knowing the audience and their requirements, is a key differentiator. Active engagement, creative presentation, authenticity and crafting a niche helps you stand out as a thought leader. Generating thought-provoking insights that lead to meaningful actions consistently, helps you be on top of your game.

Honest sharing of real experiences, especially the ones that didnt work for you and what you learnt from them.... showing truthfully what the pitfalls could be for others so that they dont fail...

Just as enterprise architects balance technical precision with stakeholder understanding, social thought leadership requires similar finesse. Like TOGAF's stakeholder management principles suggest, authenticity isn't just sharing knowledge—it's about creating resonance. I've found that treating social platforms like architecture views helps: each post should offer unique value while maintaining consistency with your overall message. Think of engagement as your architecture governance feedback loop: it validates your approach and guides refinement. #EnterpriseArchitecture #ThoughtLeadership

Good start - build community around your thoughts, engage with others - don't just "post and then ghost" your audience. Respond, ask questions and highlight those individuals whose voice might not be heard. Being true to yourself and your values is your unique perspective. It takes time to build thought leadership and there is one thing I have learned, in my social listening: "Thought Leaders" don't call themselves this. They behave like one.

My best social media experiences involve sharing a personal story or a shocking learning moment. Sometimes allowing a little vulnerability is also inviting a genuine connection with others digitally, which isn’t easy to come by. Sorry, but digital socialization can many times feel fake and sterile. Also, I do love a good wholesome joke.

To craft a unique voice as a thought leader on social media, start by defining your core values and the key messages you want to convey, ensuring they align with your expertise and passion. Use a consistent tone and style that reflects your personality—whether it’s authoritative, conversational, or humorous—across all platforms. Share original insights, stories, and experiences that showcase your perspective, while encouraging dialogue through open-ended questions. Engage actively with your audience by responding to comments and participating in relevant conversations to build rapport. Lastly, use visuals and multimedia content to enhance your messaging, creating a distinct identity that resonates with and engages your followers.

When your contents are genuine & you know the audience whom you are catering to it surely helps, in today's era where everyone is striving to do something different to catch attention it's really difficult to identify the true & the fake or so called "showbaazi" but when you know your topic & you are genuine you will find your takers. Although such an audience might be less in numbers but they are the real ones. So