You're expanding your brand internationally. How do you uphold your core values in a new market?
When taking your brand international, it's crucial to maintain the integrity of your core values. Here's how to stay true to your ethos:
- Research and respect local customs to align your brand's presence with cultural expectations.
- Engage local ambassadors who embody your values and can communicate them effectively.
- Monitor and adapt strategies based on feedback from the new market to ensure relevance and resonance.
How do you maintain your brand's core values when expanding into new territories?
You're expanding your brand internationally. How do you uphold your core values in a new market?
When taking your brand international, it's crucial to maintain the integrity of your core values. Here's how to stay true to your ethos:
- Research and respect local customs to align your brand's presence with cultural expectations.
- Engage local ambassadors who embody your values and can communicate them effectively.
- Monitor and adapt strategies based on feedback from the new market to ensure relevance and resonance.
How do you maintain your brand's core values when expanding into new territories?
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At Knight Rider Sports, we remain committed to the essence of our brand. Our journey began with the KKR in the IPL, where we established the foundation of our legacy through our iconic logo, motto, anthem, team colours, and the extraordinary players and support staff who brought it all to life. This strong brand identity has transcended borders, adapting to the unique cultural landscape of every region where we have a presence—Trinidad and Tobago in the CPL, Abu Dhabi in the ILT20, or Los Angeles in the MLC. We aim to maintain continuity by keeping familiar faces—players and support staff—who serve as ambassadors of our brand,embodying its spirit on and off the field. This unity ensures that wherever we go, the Knight Rider legacy thrives.
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Essentiel et vital d’améliorer la desirabilité de nos maisons et nos marques et nos entreprises en améliorant sans cesse 1)Le What : ce que nous faisons ! Designer Manufacturer Wholesaler Retailer E-Commerce et maintenant Re-Commerce avec le Pre-loved Second Hand Vintage Pre-owned ! 2) Le How : comment nous le faisons ! Web 1 Web 2 Web 3 et maintenant Intelligence Artificielle et Économie Circulaire ! 3) Le Where : ou nous le faisons ! France puis Europe puis USA et Amérique puis Moyen Orient et maintenant Asie Japon Chine et Inde avec des échanges annuels entre les CEO et des Directeurs Commerciaux et les Directeurs Marketing de tous les pays entre tous les succès et les échecs et toutes les solutions pour s’ améliorer sans cesse !
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Choose specific values. Not the ones everyone has. Issue brand guidelines, including a style guide and glossary, so that everyone visualizes and speaks the same language. Evangelize the entire organization. Refer to values at all times to bring them to life. Embody through local ambassadors and supporters (employees, fans, influencers, collabs, partners). Hammer, hammer, hammer! Live the brand and its values from its country to the world. Luxury labels and iconic brands usually do a good job so learn from them.
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Upholding our core values in a new market? It means we have created the values in the existing market. If there are the existing values, then we can understand the personality of those values. After that we can create benefits for the new market from the core value. And change the new benefits to the market with the same core value. In the new market you maybe need to new personality and new benefits. It is not easy but it's possible.
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Expanding internationally is a chance to double down on your core values. Start by understanding the local culture and aligning your values with what resonates there. Be consistent in messaging across markets, but stay flexible in how you execute—authenticity is key. Remember, values aren’t just words; they should show in every interaction, from customer service to marketing.
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Reaffirm your identity to uphold your brand’s core values while expanding internationally. Clearly define the non-negotiable principles that define your brand—such as sustainability, innovation, or community impact—and ensure they remain consistent across all markets. Develop a global playbook that outlines how these values should be communicated and upheld in every location. Simultaneously, invest in understanding the local culture by conducting thorough market research to grasp the cultural, social, and economic context. Adapt your messaging to align with local norms and preferences without compromising your brand’s essence, creating a harmonious balance between authenticity and cultural relevance.
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Maintaining core values in a new market starts with deeply understanding the local culture while staying anchored to your brand's ethos. It’s about finding the balance—adapting to local nuances without compromising what makes your brand unique. Partnering with authentic local voices and continuously listening to the market ensures your values remain relevant and resonate globally.
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Brands have a core essence , and that’s mostly universal . As consumer exposure increases , their travel increases, affiliations and aspirations become similar . Brands built on core human motivations hence has the ability to travel and transcends borders. However in this one must always check for - red codes that are typically local and can create a dissonance - regional and national or local nuances that can create a mis interpretation - hard codes in the society led by religion, national values , customs and traditions I have often found that the core emotion prevails , it’s the presentation of it , adaptation of it suitably to the local preferences that makes the brand succeed.
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Not just International even if U r taking ur brand to New cities / States within same country or continent, U need to hold on to the core value of your brands & evaluate how t Brand adds value to the customers of the new region. We at Red FM launched our station in Leh and before we did that the entire senior team was in Leh meeting the local people understanding how and what we can do differently to resonate more with the local audience.Both our morning and evening Radio presenters r from Leh who were fluent in Ladakhi, our morning jock is also a singer (Ladakhi) & is quite popular. The morning on Leh station starts with Dalai Lama’s preaching just the way it is in Leh and lastly we play Ladakhi songs along with Popular Hindi songs.
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When expanding your brand to a new country, it’s important to stay true to your values, like honesty or customer care, even in a different market. For example, if your brand is known for excellent customer service, you should make sure customers in the new market receive the same attention and care. To keep your brand values strong: Learn about the new culture and how people like to be treated. Work with local people who understand your values. Listen to feedback from the new market and make changes if needed, but never change what’s most important to your brand. This way, your brand can grow without losing its core values.
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