According to the FTC guidelines, influencers should always make it clear to followers if a post, video, or statement is in a material partnership with the product’s owner. The FTC defines a material partnership as any of the following: Contracts with a business Family relationships Monetary payments Provisions of free products for the influencer The definition is very broad, so even if you receive a discount or obtain any kind of benefit from the product owner, this will be considered a material partnership. It's important to comply with these guidelines.

To ensure compliance with FTC guidelines in an international influencer campaign, it’s crucial to prioritize clear and consistent disclosures. Influencers should clearly label sponsored content using terms like “ad” or “sponsored” at the beginning of posts. Providing education on these guidelines is essential, as is monitoring their content for compliance. Placement of disclosures should be prominent and easily visible, not hidden in hashtags. Additionally, it’s important to be aware of local regulations in various countries, as they may differ from FTC standards. Keeping thorough documentation of agreements will also help maintain transparency and trust with the audience.

To effectively 𝐭𝐚𝐜𝐤𝐥𝐞 𝐅𝐓𝐂 𝐠𝐮𝐢𝐝𝐞𝐥𝐢𝐧𝐞𝐬 𝐢𝐧 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬, ensure transparency by requiring influencers to disclose partnerships clearly. Use specific hashtags like #ad or #sponsored. Provide guidelines on disclosure in contracts and educate influencers about compliance. Regularly monitor posts to ensure adherence and maintain a consistent message across platforms.

Here's how to tackle FTC guidelines effectively in international influencer collaborations: 📋 Educate Influencers: Ensure they understand FTC disclosure rules and how to comply, even if they operate in different countries. 💬 Provide Clear Guidelines: Share specific instructions on how to disclose sponsored content, such as using #ad or #sponsored. 🌍 Adapt to Local Laws: Research and align with both FTC regulations and the influencer’s local advertising laws. 👀 Monitor Compliance: Regularly review influencer content to ensure disclosures are clear and consistent.

When handling international influencer collaborations, it's crucial to ensure transparency by adhering to FTC guidelines and requiring clear disclosures, such as #Ad or #Sponsored. Tailor the guidelines to meet the regulations of each country and provide influencers with clear instructions. Regularly monitor compliance to safeguard both the brand and influencers from any legal risks.

As regras para publicidades com influenciadores nos Estados Unidos são bem parecidas, em um geral, com as regras no Brasil. Nos EUA, você pode procurar por FTC (Federal Trade Comission) para checar essas regras, e vai ver que são próximas as regras do CONAR.

When engaging in international influencer collaborations, it's essential to ensure that all content complies with FTC guidelines by clearly disclosing any paid partnerships or gifted products. This can be done by having influencers use clear hashtags like #ad or #sponsored, regardless of their location, as the FTC requires transparency for US audiences. Additionally, educating your international influencers about these guidelines is crucial, as they might not be as familiar with US regulations. Regularly monitoring content and staying up-to-date with FTC changes will help ensure that all collaborations remain compliant.