Massively. Here's exactly how I did it: Got featured on Ali Abdaal's YouTube channel and went super viral. I didn't know Ali by the way, I just sent him a review copy of my book The Unfair Advantage. He was a rising star YouTuber. And he loved it so much he shared it and it got 3M views. He then hired me as his business coach then his book coach. And it happened again with another YouTuber Ruri Ohama, where it got almost 4M views! That's the power of a strong book concept. That's how I help others get book deals, even if they don't have an audience themselves: By honing and refining their message into a powerful book concept, and pitching it to publishers strongly. It's the most powerful way of amplifying thought leadership.

Broadened Reach: Collaborating with influencers extends your audience, as seen when Glossier partnered with beauty influencers to boost brand visibility. Influencers lend their trustworthiness, exemplified by CeraVe’s use of dermatologists as brand ambassadors to promote their products authentically. Co-producing valuable content, like My Pet Chicken's account takeover, showcases expertise while engaging both audiences effectively. Influencer partnerships foster community interaction, as demonstrated by a local fitness center that saw a 20% membership increase through collaborations. Maintaining consistent engagement with influencers cultivates loyalty, leading to sustained brand advocacy and deeper audience connections.

To amplify thought leadership, collaborating with relevant influencers is one strategic move. By collaborating with them, we can strengthen our branding and create better content that sparks curiosity and interest. However, choosing influencers who align with our industry, values, and goals is crucial. Collaboration allows us to produce more valuable content that showcases our expertise and reinforces our ideas. Consistency is key to building strong relationships and creating high-quality content with fellow influencers. It also strengthens branding and enhances the value of our content for our audience.

Through my 'Echo Chamber Inversion' approach, I partnered with a B2B marketing strategist to deconstruct the traditional thought leadership model. By co-creating a research series that explored how mid-market companies can elevate their expertise beyond conventional marketing channels, we transformed fragmented insights into a comprehensive playbook. Our collaboration didn't just expand reach—it redefined how B2B leaders can authentically amplify their strategic voice in a crowded digital landscape.

Make sure you know what you’re talking about. Don’t seek to be successful, seek to be effective and have integrity. Some people always want to create catch phrases and attract attention; but what happens when they engage with you? Can you deliver sound information and solutions to their needs? If you can, you’ve attracted a friend and that’s more important…

In my opinion, Networking is the best way to improve on your leadership skills for the following reasons 1. Best practices from other regions 2. Get new school of thoughts in terms of creative ideas 3. Utilizing the experience of other pioneers in the field for our organization’s benefit Adding to the above GEMBA visits and attending conferences do help a lot in improving the leadership thought process.

Influencer partnerships on social media are good. Knowing these people in person as part of regular focused-topic meetings or advisory councils… even better! Have run a bunch of these advisory boards & councils for a large enterprise, they are invaluable for getting relationships established and trust developed. The thought leadership social media posts are downstream from this powerful engagement and personal experiences.

I think influencer partnerships on social media can be game-changers for startups. They provide an authentic way to amplify thought leadership, especially when you're building a brand. By collaborating with influencers who share your values and target audience, startups can reach a wider, more engaged community. My thought is that these partnerships are more than just visibility; they foster trust and credibility. If done right, it opens doors for new partnerships, boosts customer acquisition, and aligns your brand with industry leaders. Always stay genuine in these collaborations!