When your team is at odds over priorities, steering them toward a common goal starts with open communication. Begin by facilitating a discussion where each team member can express their perspective and concerns without interruptions. Acknowledge their viewpoints to foster understanding and mutual respect. Next, revisit the overarching mission and clarify how individual tasks contribute to the bigger picture. Collaboratively prioritize tasks using structured frameworks like the Eisenhower Matrix or RACI to ensure alignment. Clearly define roles, responsibilities, and milestones to provide direction. Encourage collaboration by pairing team members with differing priorities on shared tasks and celebrate progress to build momentum.

Individual and group priorities often differ, posing a challenge for leadership. A good leader does not attack personal egos but manages them empathetically, aligning them with the common purpose without harming team morale. Instead of forcing alignment, the leader inspires individuals to see their role within collective goals, demonstrating how their contributions drive group success. By fostering dialogue, recognizing efforts, and maintaining a shared vision, they turn differences into a strength that enhances team cohesion.

If a team is at odd with different priorities, it means you have people who can think. That's a good sign. However, some projects, work, clients always take precedence. Now, how to sort that out? Could be quite a zinger to most people. Here is what I would do: 1. List out all priorities. 2. Write each of them out with the pros and cons - what happens if you prioritize them, and what happens if you don't. 3. Any other data like cost involved or losses there might be, time needed to complete also need to be considered. 4. Come to an objective decision made on the above criteria - be emotionally intelligent. 5. Do consider people involved - however, work comes first. 6. Test, deploy, evaluate the solution. 7. Learn from it and do better.

First thing I would do is facilitate a team meeting with the Product Manager/ Owner, she he/she is the one who can help team set priorities. Ensure the team is able to have a transparent discussion on the challenges and agree upon a common goal which is tied up to the OKRs

Facilitate open discussion, align on project goals, and prioritize tasks based on urgency and impact. Ensure clear timelines and encourage collaboration to maintain focus on project success.