To handle conflicts between client demands and project goals, I focus on clear communication and prioritization. First, I set realistic expectations by discussing timelines, deliverables, and constraints with the client upfront. Then, I prioritize tasks by identifying urgent needs and aligning them with project objectives, ensuring resources are managed effectively. I maintain open communication through regular updates with both clients and the team to address concerns early and avoid misunderstandings. Flexibility and transparency are key to finding solutions that satisfy client needs without compromising project success.

Here's a trick I learned the hard way after a particularly chaotic project: Create a clear "impact vs. effort" matrix for both client requests and project goals. I keep it visible in our project room. When a client asks for something that might derail our sprint, I walk them through this matrix. Shows them exactly where their request fits in the bigger picture. The key is proactive communication – I schedule bi-weekly alignment meetings where we review priorities together. Often, what seems urgent to the client can wait once they understand our current focus. And here's something that saved me multiple times: I always keep a 20% buffer in our sprint capacity for unexpected client needs. That way, we can be responsive.