Organize regular meetings where both teams can discuss strategies, upcoming campaigns, and individual approaches. These sessions foster understanding and alignment. Encourage brainstorming together to harmonize creative ideas. Recognize that different platforms may require different tones or formats. Clearly outline what variations are acceptable while keeping the core brand identity intact. Maintain a centralized repository of approved images, templates, and design elements for use across both teams

Manage consistency by distilling behaviors into writing a clear brand guidebook that outlines tone, visuals, and samples of messaging. About these guidelines: To stress on the necessity of teams sounding like one, jointly host a workshop with both the teams. In a similar case, I fixed this problem by simultaneously assuring that there were internal checks of the campaign drafts. Set up several points of contact to remain in contact and to iron out any issues are solved to ensure everyone is on the same page in terms of product and branding.

Experiencing clashing styles between teams? Unify your brand voice like a pro: Map the customer journey: Identify where social media and email overlap to create a cohesive experience. Appoint a brand voice ambassador: A single point of contact ensures all messaging stays true to the brand’s identity. Use feedback loops: Cross-review each other's campaigns to learn and refine collaboratively. True consistency isn’t about control, it’s about building bridges that elevate every touchpoint.