To align influencer content with your client's changing branding strategies, start by clearly communicating the new brand vision and objectives to the influencers. Collaborate with them to develop content that reflects these updates while maintaining their authentic voice. Encourage them to explore fresh themes or messaging that resonate with their audience, ensuring consistency across platforms. Regularly review performance metrics to adapt strategies as needed, and provide feedback to help influencers refine their content, keeping the brand’s direction in sync.

Here's a strategic approach: 1. Grasp the essence, values, and messaging of the new brand identity. 2. Select influencers whose followers match your target demographic. 3. Collaborate with influencers to develop content ideas that resonate with both their style and the brand's new narrative. 4. Monitor engagement metrics, reach, and conversions. Key Things to Consider: • Ensure influencer content remains genuine and aligns with their brand. • Foster a collaborative relationship with influencers. • Allow for creative freedom while maintaining brand consistency. • Track performance metrics to inform strategy adjustments.

In order to ensure your influencers create content consistent with your rebranding: - ensure that they are kept in the loop of the conversation of rebranding - share new brand guidelines with them - work closely with them in the initial phases to hand-hold them for the initial set of content - you can also use their creativity to explain to your customers about your rebranding move

Well I can certainly provide an example of how NOT to do it. I started a new site called High Performance Laptops. Dell's Head of Comms said I should ask the Head of Marketing for support has "They had money to spend." Fast forward nearly two years of me supporting Dell, I was called up and told that, after consulting with multiple stakeholders and lawyers, instead of supporting my work, they would instead launch their own "High Performance Laptops" site and spend money on advertising that instead. I was told by the Head of Comms that they had already been supporting me for over a year by, "Providing me with review samples which deliver value to your readers." Dell Australia is not going to like the forthcoming content campaign against it.

To align #influencer #content with evolving branding strategies, start by clearly communicating the new brand direction, values, and goals to influencers. Update any existing guidelines or creative briefs to reflect these changes. Collaborate closely with influencers to ensure their content matches the brand's updated tone, style, and messaging while maintaining their authenticity. Choose influencers whose audiences align with your target demographic. Regularly review and provide feedback on content to ensure it stays consistent with the brand’s evolving image. Monitor performance and make adjustments based on audience response to stay agile. #Influencer #Marketing

When a branding strategy shifts, aligning influencer content is essential. Here’s my approach: 1. Early Communication: Notify influencers about the rebrand and timeline in advance. 2. Accessible Resources: Store updated guidelines, logos, and assets on a cloud drive for easy access. 3. Comprehensive Brand Package: Share new guidelines, offer brand training, and provide tools to ensure they understand the rebrand. 4. Content Pre-Approval & Feedback: Pre-approve content to ensure alignment, and track content performance to guide adjustments.

To align influencer content with changing branding strategies: 📢 Update Influencers: Keep influencers informed of any shifts in branding, ensuring they understand the new direction. 📄 Revise Guidelines: Provide updated brand guidelines and messaging to reflect the changes while maintaining consistency. 🎨 Creative Flexibility: Allow influencers to adapt their style within the new brand framework, ensuring authenticity while aligning with new goals. 🔄 Frequent Check-ins: Regularly review content to ensure it reflects the updated strategies and make real-time adjustments if needed. 📊 Measure Impact: Track the performance of content to ensure the new branding resonates with the audience and influencers are hitting key goals.

Have a discussion with the team(s) influencer content will be supporting and gain an understanding of the new objectives to inform the channels, content style, and function needed from influencers. Awareness, UGC, and acquisition look different per channel and per campaign. Also establish some early workstreams to be up-to-date with the new audiences, messaging, and objectives of the brand. To sustain alignment, inform the team of the new influencer strategy, shifts in the contract approach, and have them involved in new briefing calls, concept scripts, and guidelines in briefs. And just be honest when influencers no longer fit the new branding or objectives– they can shift to more unique projects, paid, or awareness/PR support.