Your client wants changes that may harm the video's impact. How do you navigate this creative clash?
When your client requests changes that could harm your video's impact, it’s crucial to handle the situation delicately. Here's how you can navigate this creative clash:
How do you handle creative clashes with clients? Share your strategies.
Your client wants changes that may harm the video's impact. How do you navigate this creative clash?
When your client requests changes that could harm your video's impact, it’s crucial to handle the situation delicately. Here's how you can navigate this creative clash:
How do you handle creative clashes with clients? Share your strategies.
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Harming the video’s impact is a very subjective thing! As a director, I have often been asked by the client to make changes that I am totally opposed to. I have sometimes pushed back against the changes, but at the end of the day the client has the use the video, not me, so they need to be happy with it. So I make the changes. After all, they have use it - I can just move onto the next project. However, I have to admit that on many occasions, the horrible changes suggested by the client have made for a better video. And I will happily admit that to the client. Sometimes you get so close to a production that you lose sight of the end user. It’s the client’s job, if they are any good, to bring you back on course and ensure an impact video!
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Considering an instance: Client wants to dim the lights on a visually powerful scene? Politely explain: “Think of this like dimming a spotlight on your star moment—it might lose its punch.” Then, offer an alternative: “How about softer lighting instead?” Pair it with a quick side-by-side visual, and let the impact speak for itself. Compromise wins the day :D
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If client has ideas that may be in not the best interest of the goal of video, let them know that, communicate! Usually i will tell our clients that there is only one thing that is more important than you being happy with the end result, and thats your videos target audience. I think this is one of the most important things to understand always.
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If a client suggests changes that might hurt the video, start by listening carefully to understand their ideas. Then, explain your concerns gently: "I see where you’re coming from, but here’s why this could affect the overall impact." Offer alternatives that keep their vision while protecting the video’s quality: "What if we try this instead? It could achieve the same goal while keeping the message strong." This way, you work together, showing respect for their input while guiding them toward a better result.
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In situation of creative clashes, I would propose alternative solutions that align with both or vision and the overall impact of the video. For instance, instead of executing their changes directly, I will suggest revisions that enhance the original concept while addressing their objectives. This compromise shows that I respect their wishes without compromising the quality of the video. The goal is to deliver a product that not only meets the client's expectations but also resonates with the audience.
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