I would engage in an open dialogue, seeking their feedback and clarifying any misconceptions. I would use relatable examples and visuals to illustrate my message, ensuring alignment with their perspective and emphasizing shared goals.

Aligning stakeholders on brand voice is key to consistent messaging. Based on my experience, I recommend: Clear Brand Guidelines: Define tone, messaging, and storytelling principles for adaptability across channels. Feedback Loops: Regular feedback sessions help catch misinterpretations early, ensuring a shared understanding. Immersive Education: Workshops and product showcases allow stakeholders to internalize brand voice. AI Analytics: Monitor sentiment and refine messaging based on real-time feedback to maintain alignment. These strategies ensure all stakeholders convey a consistent, authentic brand voice.

When a key stakeholder misunderstands your brand voice, start by clarifying your core message and values. Provide concrete examples of how your brand voice reflects these principles, and open a two-way dialogue to address any concerns or misinterpretations. Building this understanding strengthens alignment and trust in your brand's vision.

The Key stakeholder will not misunderstand your brand voice if there is absolutely clarity and the intent is beneficial and rewarding in long term. However to mend the such scenarios requires prompt corrective action starting with open and direct communication with all Key stakeholders to erase all misunderstanding which effects business and can create a dent in loyalty. The involvement of top brass in the excerise along with team's reassurance reflects the sincerity for damage control. Needless to mention usage of personalized attention with all available visuals, short presentations and proactive interaction which is relatable and resonates with brand can not only regain trust also bound to succeed.

Entender sua audiência é crucial e o primeiro passo para uma mensagem efetiva de marca. Saber o que a sua audiência valoriza, quais são suas percepções e aspirações é fundamental para captar a atenção sobre seu conteúdo.

Ask questions first to find out what the blocker is. They might need an extra hand to understand them. Or it might be down to them not agreeing with the voice (even subconsciously). Then do this (take out anything you don't need): - Remind them why we need a consistent tone. - Retrain them using different writing exercises. - Hear them out, they might have a valid point. It's also good to feel you've been heard. - Review your audience with them. It can be easy to forget that even if the tone isn't how they usually write, that's what appeals to your primary audience. There are lots of writing styles. So it's important not to be accusatory. Point out that you understand what they've done, but why it isn't part of the brand's tone

I believe we should start by aligning on the core purpose behind your tone and messaging, and show how it supports the brand’s message. Frame the message in terms that resonate with their concerns, and simplify complex ideas using visuals or relatable language. Finally, invite collaboration to refine the approach together, turning the misunderstanding into an opportunity for alignment and shared understanding.

For anyone defining a brand’s voice, aligning with stakeholders is essential. When a key stakeholder doesn’t fully grasp the brand’s tone, find a few effective ways to bridge the gap. Start by listening to understand their perspective, and then connect the brand’s voice to overarching business goals, emphasizing how it enhances audience connection. Using specific examples can make abstract concepts clearer. Avoid over-jargonizing with stakeholders from diverse business functions. Encouraging iterative feedback allows them to see the brand voice in action. In the end, if they have a valid point, eat the humble pie and course-correct. If not, workshop the brand principles once again with them.