Reconnect with your audience (or target audience) in a personal and meaningful way. This can be done on social media. Your brand representatives or business influencers on LinkedIn can help if your business is B2B. I found that by engaging with individuals who have reach within your target niche, you can learn a lot about what will help you connect with your ideal audience. Observe what they like and gather feedback from social platforms that have the most engagement for your type of product or services.

Don’t get lost in measuring a ton of metrics as a proxy for impact— choose the one that is consistent across all platforms: feelings 🥰 Calibrate key brand touchpoints to amplify a positive feeling — lexicon, audio, visuals, experience, and cultural connections. When your brand resonates, awareness will buzz organically from every member of the hive. Your brand’s community will grow, attracting a tribe of superfans, when you evolve relationships from transactional to emotional.

Branding is only effective when you are Authentic… you must be yourself….what sets you apart is your blend of culture and your unique characteristics to showcase the what and how you support clients. No matter what you say your brand is… your brand is what do people say about you when you step out of the room

If your brand messaging isn’t landing, start by getting to know your audience better—what they need, value, and expect. Refocus on your unique value proposition to highlight what makes your brand special. Ensure your tone and voice reflect your brand authentically and are consistent everywhere. The key to stronger impact is crafting a message that genuinely speaks to the people you’re trying to reach.

When the brand messaging stops to create the required impact on targeted audience, its time to go back to white board & start researching on factors influencing market changes, new trends, changes in consumer behaviour w.r.t. their needs, desires & pain areas & gaps. Meet relevant segments & take feedback then commence with re-profiling target audience. This helps redefine market approach & communication strategy for crafting clear, simple message that reconnects with our target audience at emotional level, editing & repositioning unique value propositions, benefits, features, products and services that impact their life positively. When we establish an emotional connect and action, brand impact follows.