How do you use your brand and network to get more exposure?

As a professional in the world of digital marketing, social media, remote functioning and pop culture: the goal should be in your consistency in online promotions, connecting with like minded individuals or targeted audiences while maintaining a digital presence throughout every platform that your brand is on. By utilizing different content, strategic activations and tactics: the brand will be a steady alignment on these areas of brand recognition, awareness and identity amongst the network built or building. Overall, this process will create value behind your brand.

Know what you stand for and why. It’ll help you make long-term decisions. You’ll also be more likely to connect with people who are invested in your journey.

Yes - Defining your brand is not just about aesthetics; it's about creating a strong emotional connection with your audience. When you articulate your niche, mission, values, and message, you're essentially crafting a narrative that aims to resonate with your target demographic. This narrative becomes the foundation upon which you build trust and loyalty with your audience. Consistency is key in brand building - it helps your audience recognize and remember you amidst the sea of content creators, fostering long-term engagement and growth. In essence, defining and communicating your brand is not just a marketing strategy; it's a fundamental building block of your presence and success.

Navigating the creator economy requires understanding and leveraging your personal brand as a content creator. Firstly, articulate what sets your brand apart and ensure consistency in branding elements across all digital platforms to foster recognition and trust. Actively engage with your existing network and aim to expand it by connecting with other creators and professionals in your niche. Consider collaboration as a powerful tool for mutual exposure, engaging in projects that allow for cross-promotion. Engage on platforms like LinkedIn by creating a compelling profile and participating actively in relevant groups and discussions. Finally, continuously learn and adapt to industry trends to keep your brand relevant and appealing.

Three ways I've defined my brand: 1. MISSION: Pinpointing my mission so people have clarity on what I do - I Help People Master Their Mind and Body 2. AUTHENTICITY: Wholeheartedly and unapologetically being ourselves is one of the best things we can do. Too many people play a character online and people can sense that. I focus on the "who" of marketing as in being myself and sharing my life, experiences, struggles, setbacks, and successes. Authenticity builds trust by people knowing more about you, leading to meaningful conversations and changing lives. 3. CONSISTENCY: aim to post consistently to provide value via videos and written posts. Consistency makes you stand out and builds trust. How we do one thing is how we do everything.

Being very specific in what you represent and have to offer. I have a unique background in media and entertainment, having worked in both creative and sales. Defining is step one but driving home the brand takes constant and consistent messaging. Sometimes it's as simple as spelling out exactly who you are, what you do and why people should listen and watch...TV and radio is my background. Again, I found the most important aspect is consistent messaging at every opportunity.

Very thankful for my mentors who have greatly influenced my career so far! Proactivity and strategy are key when expanding your network. Seek out those who share your interests, whether they are fellow marketers or industry experts. Collaborative opportunities often emerge from such connections, leading to increased exposure. Remember that networking isn't about one-sided gains; it's about mutual support and growth.

Always lead with a giving hand. Provide value first and see how you can support, help and contribute to others or potentially collaborate with them. Be direct and concise, opposed to sending out long 3 paragraph messages about yourself and how awesome you are. People get annoyed by those redundant and common spammy messages. Bring the human aspect back and show genuine support for others and the content they make.

Collaborations are key. It is a win win for both people involved, along with their audiences. When two passionate, intelligent and driven people come together to make a positive impact and teach things that will give people a new perspective or proven action steps they can take in their life, business, career, etc., the impact and opportunities are endless.

Share your passions, expertise, results, podcast conversations or videos you created. You never know who may need your piece of content. Continuously provide value.

Promote your work by being consistent and not just relying on one platform, one app or one program. Promote it in various ways and learn your analytics. Knowing your data can help you grow long term.

Your brand is what customers say about you when you’re not in the room(credit to Jeff Bezos for this definition though I can’t recall when). The best way to use your brand to grow is to build advocates who can then help you attract new customers. To do this: - provide a superior customer experience - be easy to work with at each stage of the buyer’s journey - deliver on your brand promise - gather customer feedback - action the feedback Turn your customers into raving fans who will support, strengthen and build your brand going forward.